Insights

Age Group

99%Women

92% Men

RISING ROLE OF MOBILE FOR MODERN GROCERY BUYERS

Modern Grocery Buyers - 95% of mobile users in the UK intend to purchase groceries in next 90 days

Prices

Promotions and Discounts

Store Location

Product Infoor Availability

Loyalty Programme

46%

35%

28%

17%

14%

60%Latest

productsand prices

34% Special deals or

promotions

31% Detailed product

information

27% Showcase

pictures and videos

27% Highlight tips and recipies

14%Loyalty

programme ot rewards

What Are Modern Grocery Buyers Shopping For ?

What Drives Modern Grocery Buyers To Stores

Modern Grocery Buyers Are Heavy In-Store Mobile Surfers

70% of grocery buyers use mobile while they are shopping in retail grocery stores

2 out of 3 Modern grocery

buyers use

mobile specifically

for cost savings

& smart shopping

35+ 20-34 15-19

97% 96% 86%

Gender

SPECIAL OFFER

What Do Modern Grocery Buyers Surf For On Mobile

Male n = 232 Female n = 245

Mobile Ads That Modern Grocery Buyers Prefer

OFTENRARELY ALWAYS

19% 12% 9%

Fresh Groceries86%

Frozen Food74%

Baked Goods72%

Household Products70%

Packaged or Canned Food66%

Pet Food and Accesorries36%

20.1

Deals and Promotions

49% Loyalty Programme

18%

Customer Service

30%

Prices76% 20.1

53%

Sale

1234 6666 88

PAY HERE

Product Selection34%

Store Location

SOMETIMES

29%

VERTICAL INSIGHTS : RETAIL GROCERY

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Average MonthyIncome

3406