INFORMATION ACCESS DRIVES DIGITAL NATIVE ANXIETY

THE DIGITAL NATIVE MUST BE AT THECENTER OF THE SHOPPER EXPERIENCE

DIGITAL NATIVES HAVE A FLUID RELATIONSHIP WITH PRICE

A RISE IN PROMISCUITYCREATES LOYALTY CHALLENGES

1 Transparency and easy accessto information are critical

2Companies that work well withcross-functionality have anadvantage

3 Customer segments must be nuanced

4 Bring meaning to your brand

rebecca@alteragents.com

213.612.0356

www.alteragents.com