Infrastructure for mobile communities

transcript

Infrastructure for mobile multimedia communitiesClaude Florin, Multimedia marketing manager, HPChristian Lindholm, Director, Fjord28 November 2007

2 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch

Mobile communities services opportunity

The next steps

Adding value with video and instant conversations

Infrastructure for mobile 2.0

Discussion points

Mobile communities

Social networks Understanding social interactions by 400 million members

Source : Xtract

Social networks Self-expression : different profiles & groups

Mobile communitiesMobile usage > 5%, growing from ~ 60M to 200M users

Mobile SNS 2.0 usage (2)

Spain UK

Daily (<1x) Weekly (>1x) Monthly (2-3x) Monthly (1x)

Mobile SNS users (1)

2008 2009 2010 2011

N America Europe Asia Pacific Latin America MEA

Source : 1 Juniper Research; 2 Informa 2006

Mobile communities Value-added mobility enablers

Source : Gene Smith, * Tomi Ahonen M’s

PresenceMoment*

Conversations

Sharing

Relationships

GroupsMulti-user*

LocationMovement*

IdentityMe*

YouTube

Flirtomatic

Facebook

Mobile and web

communities examples

Social networking

Media sharing

Micro blogging

All social network services

Lessons for real lifeexperience ?

Video sharing for

mobile communities

Sharing: conversations are king

• Share and watch− 1:100 ratio

• Instant updates − creates conversations− show available friends

• Rating − triggers communications− increases viral sharing

“Content is just something to talk about”

Source : Cory Doctorow, http://www.boingboing.net/2006/10/10/disney_exec_piracy_i.html

Sharing : video conversations• Nick chooses a thread

• He adds his video reply

Source : HP labs http://h20325.www2.hp.com/blogs/vorbau/archive/2007/05/21/3434.html

Mark can share :

• Video, audio, webcams

• Dynamic video sources

With his community :

• Mosaic, see me, content

• Choose, manage friends

Sharing : group video sharing

• Mark, as 71% of youth likes to receive personally adds

• Brands value his feedback

• Advertising video ticker

• Interactive menus

• Customer representative

Sharing : video advertising

What is key for user experience ?

Instant conversations for mobile communities

Instant conversations

Terminal capabilities

Location

Network availability

Activity

Devices

Notify

Identity Services

Presence = identity change over time

“The phone address book is the biggest social network ”

Source : Jabber, Inc. (definition of presence)

Instant conversations Adding presence to mobile communities

Nick spots an interesting restaurant …

and decides to get his friends on a video call.

Mark is free …

Instant conversations Adding real-time location to mobile communities

..after the call

“Let’seewhich of my friends is closest to the restaurant

..and notify them all.”

Source : HP CME, Paul Burke, David Isaacson

Instant conversations Instant message and content updates

Isabelle catches up on her PC to see what she missed :

Nick’s photo, Mark’s IM, their call and the video

Real-time communities ?

Infrastructure for mobile 2.0

Infrastructure for mobile 2.0Strengthen the value-chain

Real-time mobility to enrich all Web 2.0 servicesBetter experience Revenue increase Mobilize SNSs

• Dynamic address book

• Media sharing and camera access

• Live location, notifications, history

• Instant messages and calls

• >10% ARPU in communications

• SNS bundles subscription

• Network assets bring differentiation

• Real-time mobility features

• Access from multiple networks

• Scalable mobile 2.0 infrastructure

Mobile 2.0 connector

Mobile network (IMS)

Socialnetworks

n:1 1:nn:1

Application control (OS/network APIs)

Web 2.0 applications

PresenceInst. notifications

Address bookPhone camera

Text, video, audioconf. + sharing

3 Gbroadband

Handset client software : Symbian S60, …

• Applications launcher using real-timeuser information (device, presence)

• Network storage and Web 2.0integrationTelecom network enablers

Repository

AS XDMSDPMRF

Infrastructure for mobile 2.0HP OpenCall instant communication service

Web 2.0

Next steps : mobilizing social networks• Your idle screen

automatically pushes this content to you, right there! No more clicking and digging or, in the best case, blind notifications! Never miss out anymore an occasion to react to your friends’ posts as they happen!

Next steps : mobilizing social networks• Your contacts are not

anymore just names, numbers & addresses! They become a live view to what your friends want to share with you and other members of your networks!

• Fetch automatically their picture, see the latest entries on Jaiku! and last time you talked on your phone or on Skype!

Challenges for collaboration ?

Let’s discuss this…

claude.florin@hp.comwww.blogspot.com/cflorin

christian@fjord.co.ukhttp://www.christianlindholm.com

Infrastructure for mobile communities

Technology