Innovate services with social mediaDaan Sip & Joost Bazelmans

26 januari 2011

Publisher & operatorPublisher & operatorPublisher & operatorPublisher & operator

of online communitiesof online communitiesof online communitiesof online communities

Developer advertising campaigns

Developer advertising campaigns

Developer advertising campaigns

Developer advertising campaigns

Social mediaSocial mediaSocial mediaSocial media

Turn key social media solutions

Turn key social media solutions

Turn key social media solutions

Turn key social media solutions

Start up 2003

Watagame (Danish product) Few guys in a basement Started as a mobile dress up game 2005 web based social platform 2008 goSupermodel 2.0 2008 start offline events

History goSupermodel

goSupermodel now

Groot huidige plaform

556.000 Unique visitors per month556.000 Unique visitors per month

26.09 min. per session26.09 min. per session

123 mil. Page views per month123 mil. Page views per month

49,22% returns AT LEAST every day 49,22% returns AT LEAST every day

Virtual world

Online identity

Virtual fashion

Virtual work

Interaction

goMoney & advertising

Micro payments users Integrated advertising

Businessmodel

Digital native

Girls 10 – 16 years

Grew up with digital mediaInteract, control, produce & share Cyberspace – real lifeInformation = free & quick

Sooo….

Innovation of services with 13 year old girls?

Here is how we created a new profession within goSupermodel

Content Creators

Premium content

0,5% will produce premium content9,5% will produce content90% will just observe and consume

NOTE: 0,5% top creators = 2.500 users in Netherlands only!!

Focus members

Focus members (high level)

Collect all ideas in the communityDiscuss ideas -> make short listWorldwide ideas collected

Development projects are determined with input focus members

Studio

Crowd sourching

Determined projects presentedCommunity votesProject will be developedPeriodic updates Input on colors, name, functionality

New profession journalist

Buy magazine titleBuy magazine titleBuy magazine titleBuy magazine title

Set up team and develop Set up team and develop magazine magazine Set up team and develop Set up team and develop magazine magazine

Determine price and start Determine price and start sellingsellingDetermine price and start Determine price and start sellingselling

Numbers Scoop

Since launch 1-11-2010:

3.6 mio. Magazines sold89.000 magazines created100.000+ users involved21 mio. goMoney spent by users

= earned by users!!

Time spent on magazine: 6%