Innovation in magazinesMonetising special interest content, effectively

Jens HennebergEVP and Editorial Director, Bonnier Publications, Denmark

Monetizing special interest content

effectivelyJens Henneberg

Executive Vice PresidentBonnier Publications

Denmark

Bonnier Publications at a glance

Revenue

EUR 140MEBITA margin

12%

B2C special interest media• More than 15 leading brands• Subscription – high price

Cross border• Denmark• Sweden• Norway• Finland• Netherlands

Publishing windows

Content is a key investment – and a key asset

Goal of multiple publication – not just once

Look for content with long lifetime

Content is a key investment – and a key asset

Goal of multiple publication – not just once

Look for content with long lifetime

Content is a key investment – and a key asset

Goal of multiple publication – not just once

Look for content with long lifetime

Systematic approach to improve return on content investment

Content is a key investment – and a key asset

Look for content with long lifetime

Goal of multiple publication – not just once

Get the fundamentals right

Rights to content – get them and save them

New mindset – re-publishing is a sport

Infrastructure –easy digital access to content

New mindset – re-publishing is a sport

Rights to content – get them and save them

Infrastructure –easy digital access to content

Rights to content – get them and save them

New mindset – re-publishing is a sport

Infrastructure –easy digital access to content

Rights to content – get them and save them

New mindset – re-publishing is a sport

Makes publications on all platforms fast, simple and efficient

Infrastructure –easy digital access to content

Cases from 3 brands

264

Content marketing Re-publishing Value packages

Content sells itself

265

PROTECT YOUR HOUSE FROM BREAK-INSubscription campaign DIY-magazineConceptualized and produced by editorial staff

Same old story – new audienceHISTORY (almost) NEVER GOES OUT OF DATE1 main brand, 4 smaller brands + books and specialsParameters: Themes, distribution, print & paper - and price

Easy to adapt articlesONLY MINOR ADJUSTMENTS

MagazineMagazine

BookBook

Special editionSpecial edition

BookazineBookazine

A value package that delivers

268

PRINT AND DIGITAL TO SUBSCRIBERSMore and better content to the readers – lower cost for us

A very promising project

269

HISTORY AND SCIENCE STREAMING SERVICESelected documentaries enhanced with articles and extra information Major new films supported by articles in magazines

jens.henneberg@bonnier.dk

Get rid of the friction and barriers.Then you can achieve

so much more …

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