Company Confidential

*NFC Nokia UK

Rupert EnglanderHead of Services, Nokia UK&I

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*What is NFC?

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Delivers an easy, intuitive and fun consumer experience

Transmits data up to 424 Kbits/sec

Close proximity communication operating at a distance of 0-4 cm

Wireless connectivity technology that enables simple and secure communication between compatible devices

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*Key NFC experiences

Start a service or an application

Transfer content between any two NFC devices

Connect easily with other NFC devices

Mobile device is a credit card and travel card

SharingService Initiation

Secure NFCPairing

Reader mode

Reader/writer mode Peer to peer mode

Card emulation mode

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*What can it be used for?

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We are on the crest of a massive growth surge in NFC enabled devices

Nokia has led NFC device rollout but other manufacturers are ramping up efforts.

We have created a services wrap to support the NFC devices

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*Why Open NFC?

The secure NFC marketplace is currently consumed by political posturing involving banks, mobile operators, retailers and manufacturers.

In addition, the significant investment required for Secure NFC means that secure NFC propositions are certainly 12-18-24 months away from fruition until this positioning and investment can be resolved. (A very recent KMPG report indeed stated their belief that this timescale was more likely to be 2-4 years.)

We believe that Open NFC standards that exist today allow for a rich and compelling consumer experience, whilst offering brands new revenue opportunities, even using Open NFC.

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*Launch Proposition

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*Consumer Proposition

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*Consumer Proposition

Use your NFC-enabled device to easily :

* Check in on Facebook

* Check in on Foursquare

* Like on Facebook

* Follow on Twitter

* Donate to a JustTextGiving campaign

* Call a number

* Send a text message

* Go to any website / url (i.e. Property details)

simply “Tap & hold” your phone against a sign

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*Customer Journey

Tap & Hold Confirm Request Now following

This works TODAY with NO modification or extra software required

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*The Platform* Nokia UK have developed a platform that serves 4

main purposes :-

Front end small volume e-commerce site for ordering NFC enabled collateral

Brand owned anonomised statistical information and analysis of NFC campaigns

“Cloud” based management of URL based tags allowing flexible redirection of in-situ tags

Affiliate program to allow companies / individuals to add NFC to their product / service offering

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*Website : www.nfc-hub.com

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*Website : Statistics

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*Website : URL Management

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*Website : Affiliate Scheme

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*Early Results & Case Study

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Online Pickup & reporting

Pocket-Lint Website of the day 29/06/11

The Register : Report on 25/07/2011

NFC World Report 22/07/2011

Microsoft PowerPoint 97-2003 Presentation

Commissioned but independent review of NFC-Hub by CCS Insights

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Case Study - London – the worlds most visited capital

“Nokia has been quite the champion of NFC, recently bringing the technology to UK museums” – TechRadar.com – 31st August

“Good to see Nokia take the responsibility to help seed the NFC market” – Industry Analysts feedback, August 2011

“The new tags are a nice step from Nokia to get businesses started with NFC-enabled checkins and other actions” – About Foursquare - July 2011

“Have to say that making more use of NFC other than for mobile payments has got to be a step in the right direction” – Phones Review, August 2011.

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*Summary

* There is an immediate market opportunity for fun, innovative consumer NFC propositions targeted at consumers who own devices which come with NFC

* Partnerships will help drive visibility and comms around NFC and start the consumer education process as well as word of mouth

* Open NFC allows brands, businesses and individuals to drive revenue growth opportunities TODAY

* The toolkit approach will also allow all manner of flexible idea generation and creativity around NFC