Post on 21-May-2015
description
transcript
Innovation League Table 2013:The definitive consumer study of which brands are most innovative and why
Debrief presentation from Marketing Week Live 2013
Innovation is the No1 Purchase Driver
Three levers for innovation
Leadership Product Communication
It’s different by sector
Product Leadership Comms & branding
Marketers have the power
Marketing’s not A Band Aid
Remember allthree levers
04/12/2023© 2012 Barnes & Noble, Inc. 15
2009
NOOK Classic
2010
NOOK Color
2011
NOOK Tablet
2011
NOOK Simple Touch
2012
NOOK Simple Touch
NOOK Simple Touch
Glowlight
A History of Innovation
04/12/2023© 2012 Barnes & Noble, Inc. 16
Jim Hilt and Sacred Heart Primary pupils with eReaders in Battersea(Picture :Alex Lentati)
04/12/2023© 2012 Barnes & Noble, Inc. 17
2.5 MillionBooks to Love
Over
Digital Catalogue
Reading Apps
Customer Service
Cloud Services
eCommerce
NOOK Apps
NOOK Press
04/12/2023© 2012 Barnes & Noble, Inc. 18
ecosystem
04/12/2023© 2012 Barnes & Noble, Inc. 19
WeUnderstand
Readers
The Innovation League Tables
Nestlé
Dove
Innocent
Ariel
Bird’s Eye
Hoover
Persil
Nescafé
Garnier
Finish
Nike
Heinz
Cadbury
Coca Cola
Adidas
Kellogg's
L’Oreal
Walkers
Fairy
Nivea
FMCG
The Innovation League Tables
Apple
Sony
Samsung
Microsoft
Dyson
Virgin
Panasonic
LG
Sky
Nokia
Hewlett Packard (HP)
Dell
Toshiba
Philips
BlackBerry
HTC
Bosch
BT
Acer
Technology
The Innovation League Tables
Santander
First Direct
Nationwide
HSBC
Barclays
NatWest
Lloyds TSB
Halifax
Comparethemarket.com
Visa
Wonga
Hargreaves Lansdowne
Aviva
Amex
PayPal
Metro Bank
RBS
JP Morgan
Direct Line
More Than
Financial
The Innovation League Tables
BMW
Audi
Ford
Honda
Toyota
Volkswagen (VW)
Mercedes Benz
Nissan
Vauxhall
Hyundai
Volvo
Citroen
Kia
Renault
Landrover
Mini
Jaguar
Skoda
Peugeot
Rolls Royce
Automotive
Listen to your customers
Get the full report here:
www.incite.ws/innovation_report