Innovations that connect communities and brands

ICDA 24/10/2012

bpost as a strategic partner for publishers of magazines…

212

Commercial

+ more + more

Public / Social

+ many more

Clubs / Federations

25

50

75

100

125

150

2007 2008 2009 2010 2011

Evolution Commercial Magazines (Source: CIM) *

paid circulation subscriptions street sales3

…where subscription sales is keeping upin Belgium

* Selected titles of Sanoma, Roularta, Rossel and De Persgroep

(Mio)

- 6,4 % paid circulation since 2007

bpost as a strategic partner for publishers of newspapers

The breakfast moment

457 487 502

551538

547568

32%34%

35%

39% 40% 41% 42%

20,0%

30,0%

40,0%

50,0%

300

350

400

450

500

550

600

2005 2006 2007 2008 2009 2010 2011

Evolution Daily Number of Newspaper subscriptions distributed by bpost (Source: bpost SuMo - CIM)

bpost subscription - daily average bpost - subscription % vs Paid circulation

Total newspaper market is decreasing in Belgium (-7%) but volume of bpost subscriptions are increasing

+ 24 %

7:30

(‘000)

Thanks to early delivery

Cross platform advertising is the future of the media

6

The new businessmodelCONTENT – COMMUNITY - COMMERCE

7Subscribers !!!

e-commerce business as part of your new business model

8

Delivery of parcels @ your convenience (shipping manager)

9

@home @bpost

@bpack24/7

10

Globify, a solution for internationalplayers

For the moment only available for shipments coming from US.

So why not deliver your parcels?

11

Another successful innovation @ bpost : Mobile postcard

13

Delivery of newspapers

Delivery op periodicals

Data

Parcels

International services

3 €

Get in contact

14

Nadine.francus@bpost.beRudy.vanhalle@bpost.be