[insert keynote here]

transcript

May 2015

Download these slides: http://cote.io/insert-keynote-here

@cote – Director, Technical Marketing

at Pivotal for Pivotal Cloud Foundry

Former industry analyst at 451

Research and RedMonk

Corporate Strategy & M&A at Dell

Former software developer

More: http://cote.io or cote@pivotal.io

Hello!

Source: Random Keynotes, @cote.

Source: “Four Horsemen of the Apocalypse,” Wikipedia, March 2015

The Three Horsemen of the digital apocalypse

“Software is eating the world” “Change or die!”

=“You must buy our products!”

Really?

1) What does “software is eating the world” really mean, and is it really eating up everything?

2) Are businesses really facing such an existential crisis that they need to dramatically change? Should we expect them to change?

3) Well, our products are awesome!

Software is

Eating the

World (SIETW)

Measured by magnitude: devices

0.35B 0.32B 0.32B 0.32B 0.33B

0.12B 0.21B 0.22B 0.23B 0.26B

1.75B 1.81B 1.84B 1.92B 1.98B

2012 2013 2014 2015 2016

Device Marketshare, by shipments(Gartner, Oct. 2013, July 2014, Jan 2015)

PCs Tablets "Phones"

Source: Gartner 2013, 2014, 2015

Software already surrounds us…

Embedded software has

always been huge, if well

hidden

IDC estimates it as a €1.5

trillion in 2015

Sources: “Embedded Software: Facts, Figures, And Future,” IEEE, 2009 ; IDC estimate from “@dvantage Note 16.”

The Internet of Things is coming…

Internet of Things market forecast ($t)(IDC 2014)

2013 2020

Sources: VentureBeat, March 4th, 2015; IDC numbers quoted in ZDNet, June, 2014.

Source: @BenedictEvans, Feb 2nd, 2015.

What’s we’re really talking about is usage

Sources: “Content Is King, But Viewing Habits Vary By Demographic,” Nielsen, Dec, 2014; “Uber Expands Funding Round as Revenue

Growth Accelerates,” Wall Street Journal, Feb 18, 2015

$2,000

2013 2014 2015

Uber's rumored net revenue, ($m)(revenue after paying out drivers, 2015 is Uber's

Software is Changing Industries

$3.5B valuation

Financial Services

$3.5B valuation

Travel & Hospitality

$19B valuation

Transportation

$3.2B Acquisition by Google

Home Automation

$20B valuation

Entertainment

$1.1B acquisition

Monsanto--Agriculture

Change or die!

“Silicon Valley is

coming….

We are going to work

hard to make our

services as seamless

and competitive as

theirs.”-Jamie Dimon, CEO@JPMC,

2015 letter to shareholders

Source: 2015 letter to shareholders.

Changing is hard, often impossible

Source: “Creative destruction in the S&P500 index,” Jan 2014.

Companies hit “Stall Points” frequently

Source: Stall Points, Olson & van Bever; and see “When Growth Stalls,” HBR, March, 2008.

Traditional IT vendors are feeling it too

Change Cloud or die!

Failure to change the operational

model31%

Doing too little19%

Failure to change the funding model

Defending I&O and doing too much

Focusing on the wrong benefits

Using the wrong technologies

Nothing is wrong -It's great!

Something else5%

"What is going wrong with your private cloud?"

Sources: “Problems Encountered by 95% of Private Clouds,” Gartner, Feb 2015. See also 451 commentary on cloud for net-new

applications and survey data on cloud pain points.

It’s not enough to just get a blinking cursor

You are either building a software business…

Or losing to someone who is.

- @littleidea

Source: Andrew Shafer, July 2013.

You must buy

our product!

Get to continuous delivery with cloud & DevOps(More or less)

Build Test/VerifyPackage

repository

Version

Control

Infrastructure

Platform(IaaS, PaaS, VMs)

Production

Concerns(monitoring, scaling, etc.)

Feedback Loop

Specify Code

Development CI/CD Ops

The evolution of IT to cloud platforms

• PuppetConfiguration Management is invented

• Launch of AmazonAWS EC2 Beta

• Google BigTablePaper published

• Facebook becomes publicly available

2006 • Netflix launches Video-on-Demand

• First release of open source Hadoop

• Apple launches the App Store

• Amazon AWS comes out of Beta

Cloud Foundry is…

The world’s leading open source platform-as-a-service.

Supported by dozens of major organizations

Language and framework agnostic

Orchestrates both applications and data services

Multi-cloud - manages the underlying infrastructure layer

Founded and commercialized by Pivotal, Inc.

An (Overly) Simple View of the World

Applications

Stateless

Run in Containers

Horizontally Scalable

Disposable

No permanent storage

Data Services

Stateful

Run in Virtual Machines

Multi-tenant

Diagonally scalable

Durable storage

Language, Service and IaaS Agnostic

………

Industry Voting: ‘Cloud Foundry’ is the standard in PaaS

Incredible Cloud Foundry Ecosystem

Pivotal Cloud Foundry

Pivotal Cloud Foundry 100% of open source

Cloud Foundry, plus…

• An Enterprise SLA

• Ops Manager: Turn-key

platform and service

management

• Apps Manager: Exposing

app metrics, monitoring,

and logs

• Service Packages:

Scalable & HA data and

mobile services

• Future components like

Trellis

Source: see more on our website.

Sample of Customers

Source: see more case studies here on our website.

Putting people at the center of business

Mobile applications are an

easy choice

Delegate infrastructure

concerns

Focus on business value,

time to market

Build small successes into

company-wide victories

Learning from your peers:

Source: “Can You Put a Little Palo Alto Into an Insurer in Louisville?,” Wall Street Journal, April 28th, 2015; HumanaVitality promotional

video. See more at this "Humana Leads Charge for Digital Transformation In Louisville.” Also, see Cloud Foundry Summit 2015 session.

“100 days down to minutes” – Concept to Code to Production

80+ year old company

preempting disruption

Risk-averse, process-heavy

culture

Removed the IT bottleneck: 5

day product turns

Learning from your peers:

Source: “Developing the Freedom to Disrupt,” Andy Zitney, May 2015 at the Cloud Foundry Summit.

We’ll even show you how…

Source: "Silicon Valley’s Secret Weapon: Pivotal Labs," Stacey Schneider, Feb, 2015.

Is Your Organization Ready for the Change?

Thanks!

@cote | cote@pivotal.io

Slides: http://cote.io/insert-keynote-here

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