Post on 21-May-2015
transcript
Insights & {hidden} Opportunities
Stores looked at: Trader Joes, Dollar Tree, Wegmans, B.J's Wholesale, Target,
Walmart. (yes I have a child)
Fruits in Front of Store
Never noticed this. But the color and makes a pleasing introduction. Keep this up.
It's All About Selection & Checkout
● Choice is great but you still need to account for people in a rush.
● CHECKOUT LINES SHOULD ALWAYS BE FASTER.
● More stores should use pre-checkout, items scanned while waiting in line.
● Also provides more relaxed opportunity to engage with customers
● Tasteless but functional.
● Beautiful packaging. Placed on bland shelves.
● Shelving - Need wood veneers, or color on shelf face.
● Shelving all over stores, but ugly
Your Shelving? Needs Work
Greeters are underrated.
● They set the tone.● Useful in large stores (where you're not sure
where to start● Only Wegmans (food store) & Walmart had
someone greet me, or ask if i needed help within 5 mins.
● Many stores ask when leaving if you found everything. Too late.
● Suggestion: Engage within 2 minutes.
Shelf signage. Bland
These types of signs are dull.
These are better. More style needed.
● On 'sale', 'special' signs need variety● Take cue from Trader Joes.
Floor Signage
● Foods are at eye level and below● But floors are unused space = Waste.● Put information on floors as well● <--- Cereal | isle | Chips -->
Large stores. Need Directory Map.
● Malls have directories to find stores.● Large stores (Costco, Sam's Club, Target
etc.) need directories for product locations.● Really. Sometimes I just need to get milk.● Could also be space for information, recipes,
specials, etc.
Shopping lists need store integration
● Online shopping lists with my food preferences.
● Need more food list + store interactions● Ex. If i have 3 items on shopping list and
need 1 one more item for a tuna casserole. Please tell me - when I'm at the store (and what isle).
Empty shelves.
● No one likes them.
● Put a large filler sign there.
● Opportunity for: humor, cross product sales, fun facts.
Baskets should attach to carts
● People fill carts (it happens).● If a store has baskets, these should be able
to easily attach to the front of the cart.● Place them around the store.● Gives extra room. No more crushed bread or
food rolling off.● Sometimes you fill a basket and realize you
need a cart.