Post on 09-May-2015
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#IETraining @bobtripathi
Finally. A easy to digest, content marketing How-To. Tripathi has a special way of breaking down complex concepts into bite size tangible pieces that are ready-to-use. I've already implemented several concepts in to my marketing initiatives.- Ethan LinknerCo-Founder, VLinksMedia
This book makes for a straightforward read and it helped our entire team to understand the process of content generation. A must read for every startup!" - Piyush KediaFounder & CEO, SymbiosisHealth
Praise for the book
Bob Tripathi
10 Tips from Leading Content Marketing Experts
Instant Content Marketing Success
Content Marketing
Bob is an open and honest individual, with an extremely bright mindset. He truly understands content marketing. Instant Content Marketing Success is a book that outlines all the appropriate avenues one needs to succeed in the content marketing space. - Dr. Steven Lee, EVP and Co-Founder at Opternative, Inc.
Bob Tripathi is the founder of Instant E-Training. Bob has 12+ years of Digital Marketing experi-ence. Bob is also the founder of local Chicago chapters of SEMPO and The Digital Marketing Group. @bobtripathi
This is the most complete and comprehensive playbook on content marketing that is out there. It offers a perfect balance between the fundamental knowledge needed to conceptualizer content marketing strategies and a practical toolkit full of ready to implement ideas.- Ashish Rangnekar Co-Founder, BenchPrep
#IETraining @bobtripathi
Our New Book
Finally. A easy to digest, content marketing How-To. Tripathi has a special way of breaking down complex concepts into bite size tangible pieces that are ready-to-use. I've already implemented several concepts in to my marketing initiatives.- Ethan LinknerCo-Founder, VLinksMedia
This book makes for a straightforward read and it helped our entire team to understand the process of content generation. A must read for every startup!" - Piyush KediaFounder & CEO, SymbiosisHealth
Praise for the book
Bob Tripathi
10 Tips from Leading Content Marketing Experts
Instant Content Marketing Success
Content Marketing
Bob is an open and honest individual, with an extremely bright mindset. He truly understands content marketing. Instant Content Marketing Success is a book that outlines all the appropriate avenues one needs to succeed in the content marketing space. - Dr. Steven Lee, EVP and Co-Founder at Opternative, Inc.
Bob Tripathi is the founder of Instant E-Training. Bob has 12+ years of Digital Marketing experi-ence. Bob is also the founder of local Chicago chapters of SEMPO and The Digital Marketing Group. @bobtripathi
This is the most complete and comprehensive playbook on content marketing that is out there. It offers a perfect balance between the fundamental knowledge needed to conceptualizer content marketing strategies and a practical toolkit full of ready to implement ideas.- Ashish Rangnekar Co-Founder, BenchPrep
Authored by Bob Tripathi Chapter Contribution by • Heidi Cohen • Arnie Kuenn • Brian Carter • Matt Siltala • Michael Weiss • Ardath Albee • Kaila Strong
#IETraining @bobtripathi
Content growth is exponential!
#IETraining @bobtripathi
1. Is trusted by customers 2. Supports purchase process 3. Feeds social media 4. Delivers your message multiple times so
customers believe it 5. Is relatively less expensive (though NOT
free!)
Why do you need Content Marketing?
Source: Chapter 1 – Heidi Cohen
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Content Marketing Process
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Creating Persona
To get started with buyer persona, you should develop and understand a collective of your customer segments.
1. Demographics 2. Behavior 3. Motivations 4. Challenges & Pain Points 5. Concerns
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Create a Buyer Persona
Source: Chapter 2- Shade Wilson
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Identify Types of Content to be Created
Your Site
Vlogs Podcasts
Webinars
PressReleases
DirectoriesCaseStudies
Tutorials
WhitePapers
Blogs
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Still Focus on Search? – YES!
• 93% of all buyers online or in stores use search prior to making a purchase
• 86% of searchers conduct non-branded queries.
• 94% of buyers click on organic links versus 6% on paid links for branded queries.
Source: Chapter 4 - Arnie Kuenn
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Keyword Research
Content Creation
Customer Keyword Data
Keyword Re5inement
Source: Chapter 4 - Arnie Kuenn
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Keyword Suggestions
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Anatomy of On-Page SEO
Title
URL Optimization
ALT tag
Breadcrumbs
H1 tags
Internal Linking
Keyword Rich Content
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Content Optimization
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Content Calendar
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Content Calendar
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B2C vs B2B Content
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Social Media Content Funnel
Source: Chapter 5 – Brian Carter
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Social Media Audience
Source: Chapter 5 – Brian Carter
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Instagram & Visual Content
• Images get 50% more interaction than other content. • Photos get 7x more likes on Facebook and 10 times
more shares. • 80% of pins on Pinterest are repins.
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Sales should be the outcome
Source: Chapter 7 – Ardath Albee
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Who Owns Content Marketing?
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IDENTIFY internal skills
Create the team “on paper”
Outsource to FILL GAPS
Develop your content machine PROCESS
Subject Matter Experts are the KEY
Building Content Marketing Team
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Content Marketing Team
Source: Chapter 8– Michael Weiss
#IETraining @bobtripathi
Source: Chapter 8– Michael Weiss
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Data Driven Content Marketing
Demographic Data
Traffic Data
Social Metrics
Search & Keyword Data
Conversion Data
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Key Takeaways: Content Marketing Checklist ! Establish content marketing goals ! Know your target audience ! Determine information needs ! Select content formats ! Tell your story ! Brand your content ! Create editorial calendar ! Optimize content for search ! Distribute & promote content ! Track content marketing results
#IETraining @bobtripathi
bob@instantetraining.com @bobtripathi Finally. A easy to digest, content marketing How-To. Tripathi has a special way of
breaking down complex concepts into bite size tangible pieces that are ready-to-use. I've already implemented several concepts in to my marketing initiatives.- Ethan LinknerCo-Founder, VLinksMedia
This book makes for a straightforward read and it helped our entire team to understand the process of content generation. A must read for every startup!" - Piyush KediaFounder & CEO, SymbiosisHealth
Praise for the book
Bob Tripathi
10 Tips from Leading Content Marketing Experts
Instant Content Marketing Success
Content Marketing
Bob is an open and honest individual, with an extremely bright mindset. He truly understands content marketing. Instant Content Marketing Success is a book that outlines all the appropriate avenues one needs to succeed in the content marketing space. - Dr. Steven Lee, EVP and Co-Founder at Opternative, Inc.
Bob Tripathi is the founder of Instant E-Training. Bob has 12+ years of Digital Marketing experi-ence. Bob is also the founder of local Chicago chapters of SEMPO and The Digital Marketing Group. @bobtripathi
This is the most complete and comprehensive playbook on content marketing that is out there. It offers a perfect balance between the fundamental knowledge needed to conceptualizer content marketing strategies and a practical toolkit full of ready to implement ideas.- Ashish Rangnekar Co-Founder, BenchPrep
#IETraining @bobtripathi
Take Your Skills to the next level
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