Post on 02-Nov-2014
description
transcript
INSYNC
all syncing productivity app
LEXI GIOVAGNOLI
MIGUEL RODRIGUEZ
EDWIN GARCIA
ALISA ADAMS
OLIVIA DUNCAN
OZZY SALAS
MISSION
To provide unique tools
that maximize productivity
VISION
Our vision is a simplified life
where the multitude of
productivity tools are
synchronized into one tool
Be the #1 app in
the productivity
category by 2016
ROI 50% within 5
years of launch
PRIMARY SMART OBJECTIVE
CORPORATE SOCIAL RESPONSIBILITY
Partner with Chrysalis & DoSomething.org to do
campaigns & drives
These events would happen around August &
January (the most prominent months for CSR
campaigns)
Also- Insync creates other opportunities for users
to aid these organizations, such as a donate
button, when creating an account on the app
CORPORATE PHILANTHROPY
InSync annually provides scholarships
for five disadvantaged youths who
are unable to afford college tuition
These scholarships are merit based &
applied for through the company
website via applications & essays
PARENT COMPANY
They already excel at the options we offer
(calendar, reminders, to-do lists)
Google would benefit from InSync’s synchronization
feature
InSync would benefit from Google’s strong market
share
SWOT STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
Integrates existing calendars,
reminders, & to-do lists on one app
Accessible on all smartphone devices,
web, & desktop
Use existing Google calendar software
to make the app & existing products
Many productivity apps to sync with
Each productivity app has a different
format which needs to be integrated
into ours so the data can be imported
Google has a slight disadvantage
with Apple products
Affordable productivity app that can
compete with other apps, free or paid
Competing app that is against Apple’s
calendar & reminder functions built in
Be the default calendar, reminder, to-do
list app for all smart phones & devices
Many productivity apps in the market
Many competing apps are free &
similar
Other Google competitors (Apple) also
try to replicate the syncing process
COMPETITION OVERVIEW
OUR POINT OF DIFFERENCE
InSync syncs together all features in our one platform
InSync offers Groupon & Yelp deals
InSync is accessible over: Mobile, Web, Desktop
COMPETITORS PRODUCTEEV GMAIL EVERNOTE iCLOUD FANTASTICAL 2
THEIR
POINT OF
DIFFERENCE
Delegate tasks
To-do lists
Free
Calendar
To-do lists
Reminders
Docs
Notes
Desktop/Mobile
Lim. data space
Storage
Syncs content
Apple devices
Calendar
To-do lists
Reminders
Low market share
PERCEPTUAL MAP
AGE
EASE OF USE
InSync
Gmail
Producteev
iCloud
Evernote
Fantastical 2
POSITIONING STATEMENT
To busy young professionals,
InSync is the brand of Productivity App
that supports organization & efficiency
because of its unique ability to
synchronize your life.
ASSOCIATIVE NETWORK
InSync
SIMPLICITY
EFFICIENCY
ORGANIZATION
PRODUCTIVITY
PRICE
FREE TRIAL – for a limited time
REGULAR – $2.99
DELUXE – $4.99
TACTICS – odd-even & single-pricing
KEY PRODUCT FEATURES
Calendar | To-Do List | Reminders | Notes
Synced Interfaces
In-app Purchase Upgrade Avaliable
Deluxe – Groupon & Yelp Offers, More Data Space
DISTRIBUTION CHANNEL
Retail / Direct Channels
App Store / Android Marketplace
AD CAMPAIGN
AUDIENCE – college students / young professionals
APPEALS – admiration / convenience
MEDIA TYPES – broadcast / digital
EXECUTION – musical / humorous
N’SYNC (“Buy, Buy, Buy” … “I Want You App”)
THANK YOU