Post on 13-May-2015
description
transcript
Integrating Social Networking:Difficulties and Usability
Mike Sink, Town of Cary (@sinkawitz)Jen Riehle, NC State OIT (@ncsumarit)
Welcome!
Social Media: The Theory
Social Media: The Policy
Social Media: The Plan
Social Media: The Implementation
Social Media: The Reckoning
Discussion & Questions
Disclaimers
This is not Social Media 101
We are not going to call it “Web 2.0”
NOT easy
WON’T solve all your problems
CAN’T set it and forget it
What is social media?
so●cial me●di●an.Def: Blending of technology and social interaction for the co-creation of value
Conversation Services
Facilitate conversation between users
Ex. Facebook, Twitter, Ning
Information Services
Serve as a (primarily) one-way communication
resource to users
Ex. Wikimedia, Blogger, WordPress
Photo-sharing Services
Share photos
Ex. Flickr, Picasa, SmugMug
Video-sharing Services
Share video
Ex. YouTube, Vimeo
Location-based Services
Check-in at locations and events
Ex. FourSquare, TriOut, Yelp
The Tools
FourSquare
YouTube
Flickr
WordPress
Wikimedia
Ning
The Tools
FourSquare
YouTube
Flickr
WordPress
Wikimedia
Ning
http://www.ignitesocialmedia.com/2010-social-network-analysis-report/
Demographics
Gender
Education
Salary
Age
Dealing with Policy
First, do no harm
Look for your Communications Plan and/or Social Media Policy
Review the State “Social Media Best Practices” (12/09)
Be aware of Records Retention issues
Do You Need a Policy?
Yes
Why You Need a Policy
Ensures you’re following policies and guidelines at community and state level
Gets buy-in from management
Helps lay groundwork for your Social Media Plan
Key Elements in a Policy...
Authenticity and Transparency
Protecting Confidential Information
Copyright Concerns
Respecting Your Audience
Obeying Terms of Service
Brand and Naming Guidelines
Making Your Plan
Your Plan, Your Rules
1. What are your goals?
Determine your objectives:
Why are you here? What do you hope to achieve?
Find a niche and be an expert
Too many objectives? Consider multiple accounts
2. What tools should you use?
Conversation Tools (Twitter, Facebook)
Information Tools (blogs, wikis)
Photo-sharing (Flickr, Picasa)
Video-sharing (YouTube, Vimeo)
Location-based (Foursquare, TriOut)
2. What tools should you use?
Who is your audience and what are they using?
What is the purpose of your message?
How many channels of communication can you commit to?
What channels are best for your message?
Remember...
It is a lot harder to get OUT of social networking than it is to get into it.
3. Create/amend your business model
What outreach is already being done and how does this fit in?
Who/how many people will be doing this?
What will the workflow look like?
Will they be trained?
Will this be in the job description/work plan?
4. The Employee Factor
Don’t just grab some student or intern
This is official communication, needs an expert
Person should understand and care about the dynamics of social media
4. The Employee Factor>other
4. The Employee Factor
Educate employees about the communication plan and social media guidelines
Encourage them to participate in the community, when appropriate
Have guidelines for employees social media behavior
5. Set Expectations
Consider your assets:
Do you already have some processes in place?
Do you have any in-house expertise?
How are your peers doing?
How much time and money are you investing in this endeavor?
Be realistic
... and then keep track
Keep a copy of all your posts
Record data based on your assessment plans
Don’t have to be big or costly, just has to work
Warning: Preparedness
Warning: Security
Remember...
You are not just making a plan to share information; you are making a plan to
build a community
You are making a social contract between you and your followers
The Implementation
Create Your Profile
Crafting Your Post
Think about your AUDIENCE
In what CONTEXT will your audience be reading?
What is the PURPOSE of your message?
Audience
Context
Purpose
Communicative Purpose
“That post is from NC State OIT!”
You are what you tweet
Advertising (workshops, seminars, services, events)
Announcements (outages, change management, security issues)
News (technology, education, technology in education)
Customer Engagement
Introduction to Excel 2007 Part 3 (formulas, macros, drop down lists) 04/22, 1:30-4:00, 6 seats left, More info/sign-up: http://idek.net/7U8
ncsu_oit
Tiny URLs can be big security risk! (And you know Twitter uses them extensively.) http://oit.ncsu.edu/news-releases/tiny-urls-can-be-big-security-risks
ncsu_oit
RT: @hfrankm3 NCSU's library lends all kinds of cool equipment... Including iPods & Kindles. [ & MUCH MORE! see http://idek.net/6F1 ]
RT: @higheredu STATS: U.S.A. Social Networking Rankings: http://tinyurl.com/9bply5 (Twitter in 17th [Hitwise] & 9th [Nielson] place resptvly)
ncsu_oit
Thanks for the follow. Welcome to NC State! Hope you enjoyed our IT presentation. :)
Yeah, first presentation I've stayed awake for the whole time haha
Ha! We're flattered! Best of luck in your time here, & don't hesitate to call on us if you have technology needs/problems while you're here.
More Engagement
Hashtags and Searches
Hashtags tie content into larger community themes#ncsu_oit, #orientation, #gopack
Makes tweets easier to find and aggregate
Building Community
Welcome newbies, orient them
Reward contributions
Make sure there is always someone listening (and responding!)
Use screen names and connect names with faces IRL
Connect with other local communities
{FUN}
The Reckoning
Return on Investment
First, have a goal (see: The Plan)
Use tools to monitor success:
Google analytics
URL shorteners that track usage (bit.ly, goo.gl)
Facebook pages monitor usage
Many new tools for monitoring social media usage
What does “success” mean to you?
What do you do with your success?
Return on Investment
Your Reputation
Get into good habits
Solicit and respond to feedback
Pay attention to what’s being said about you
You are not in control
When to Bail
It will take time
This is an enhancement, not a replacement
Don’t look at the number of people, look at the quality of connections
You’re using it whether you like it or not
Questions & Discussion
BIG PHOTO THANKS!
STÉFAN
Thank you!Mike Sink (@sinkawitz)Jen Riehle (@ncsumarit)
Slides available online athttp://slideshare.net