IntelligentOutsourcing.

BudgetsAre Tight.

Intelligent Outsourcing - @mattbeswick

Bored.Bored.Bored.

Really,Really,REALLYBored.

Intelligent Outsourcing - @mattbeswick

Turnto

theDARK side?(Black Cat)

Intelligent Outsourcing - @mattbeswick

Header Text

Body Text

GoogleIs

ComingFor

YOU!

Intelligent Outsourcing - @mattbeswick

There is another way...

Outsourcing.

What aWonderfulWorld...• Research• Content• Design• Outreach

Intelligent Outsourcing - @mattbeswick

Research...Cheap and Easy!

Intelligent Outsourcing - @mattbeswick

Hi,

We need someone to help us research contact information for a list of websites. For this job you will need to be able to use Microsoft Excel, Read English and Browse the Internet.

When applying please include the phrase “I have read the description and can start immediately”.

Looking forward to your application,

MattIntelligent Outsourcing -

@mattbeswick

FactsAnd

FiguresIntelligent Outsourcing -

@mattbeswick

148Applications

Within7

HoursIntelligent Outsourcing -

@mattbeswick

Lowest Bid...

Intelligent Outsourcing - @mattbeswick

$0.54/hr

Number that can Follow

instructions...

Intelligent Outsourcing - @mattbeswick

75!(I even outsourced checking this - cost me less than $1).

Interview Process

Intelligent Outsourcing - @mattbeswick

1. Order by cheapest2. Hire the first 8 people3. Send them spreadsheet &

instructions

Data Gathered

Intelligent Outsourcing - @mattbeswick

First NameLast Name

Email AddressURL of Contact Form

Is the site about dogs?Is the the site about cats?Does the site have a blog?

How nice looking is the site?

Sites (double) Researched in

24 hours

Intelligent Outsourcing - @mattbeswick

800

Total Spend

Intelligent Outsourcing - @mattbeswick

$33.14

WrittenContent

Intelligent Outsourcing - @mattbeswick

Intelligent Outsourcing - @mattbeswick

DesignResearch: 1 hour

Design: £167Outreach: £400

LRDs: 40+

Cost per link£15.42

Intelligent Outsourcing - @mattbeswick

Outreach(making fr iends)

Intelligent Outsourcing - @mattbeswick

Friends with Benefits

Intelligent Outsourcing - @mattbeswick

Relationships for SEO?!

Intelligent Outsourcing - @mattbeswick

Email Dog Blogger Make Friends

Meet More Friends

Told About BlogPaws

Speak at BlogPaws

2012

Write for BlogPaws

Get Link

Get More Links

Speak at BlogPaws

2013

Email YvonneMake Friends

Go to SearchLove

Boston?

Intelligent Outsourcing - @mattbeswick

Outsourcing& Relationships

A Match MadeIn

Heaven?Intelligent Outsourcing -

@mattbeswick

TheEasyBit

Mos tVa lue

Intelligent Outsourcing - @mattbeswick

Intelligent Outsourcing - @mattbeswick

Outsourced

Anything that can be

accurately defined or is

process driven.

Intelligent Outsourcing - @mattbeswick

Outsourced You Do

Anything that can be

accurately defined or is

process driven.

Things that need creative

thinking or involve

speaking to the masses.

BuzzStream + oDesk = Joy

Intelligent Outsourcing - @mattbeswick

Intelligent Outsourcing - @mattbeswick

Intelligent Outsourcing - @mattbeswick

Intelligent Outsourcing - @mattbeswick

TemplateBASED*

Outreach

*Personalisation is key

Intelligent Outsourcing - @mattbeswick

Intelligent Outsourcing - @mattbeswick

Link EmailAccounts

andManageReplies.

In Summary...• Use Outsourcing for good, not evil.• Track, Manage, Enhance.• Keep doing the clever bits.• Build and nurture relationships.• Use oDesk, 99designs, BuzzStream,

etc.

Intelligent Outsourcing - @mattbeswick

Intelligent Outsourcing - @mattbeswick

Thanks!Questions?