The Chazin Group The Chazin Group

The Chazin Group The Chazin Group

The Chazin Group The Chazin Group

Class Exercise:Class Exercise:

OK, So What’s OK, So What’s Internet MarketingInternet Marketing??

“Internet marketing is the process of building and maintaining customer

relationships through online activities to facilitate the

change of ideas, products, and services that satisfy the goals

of both parties.”

A Definition

Why ISN’TWhy ISN’T

Internet MarketingInternet Marketing

SOCIAL MEDIASOCIAL MEDIA??

SOCIAL MEDIA SOCIAL MEDIA isis social experiencessocial experiences

ONLINE!ONLINE!

What’s Social MediaSocial Media?The Chazin Group The Chazin Group

The act of leveraging social media platforms

(places where people places where people connect and communicateconnect and communicate) to promote a product or service.

The Chazin Group The Chazin Group

Leverage SocialMedia to its

FULL Advantage

The Chazin Group The Chazin Group Establish a Brand Online

Online & Offline:2 Worlds Collide

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Let’s start by talking about social media as a vehicle to promote

the BRAND called “YOU.”

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• Become a Subject Matter Expert• Get Published• Identify Your USPUSP• Your Product Features & Benefits• Build a Rolodex of References/Testimonials:

– Professors, Advisors, Bosses, Peers

• Define 4-5 Success Stories• Actively Promote Yourself AT ALL TIMES• Defend Your Brand (Name) Against ALL Attacks

The Chazin Group The Chazin GroupSelf Promotion = = BRANDINGBRANDING

The Chazin Group The Chazin GroupSocial Media Websites

The Chazin Group The Chazin GroupBuild a Solid Foundation

The Chazin Group The Chazin Group Start with LinkedIn

The Chazin Group The Chazin GroupStart With LinkedIn

The Chazin Group The Chazin GroupYour Summary Matters ALOT

Your “BRAND” U.S.P

The Chazin Group The Chazin GroupLinkedIn

The Chazin Group The Chazin GroupLinkedIn

The Chazin Group The Chazin GroupYour Linked in Group Activity

The Chazin Group The Chazin GroupRecommendations MATTER!!!

Next Up…

The Chazin Group The Chazin Group Establish a Brand Online

The Chazin Group The Chazin GroupLeverage Your Twitter Account

The Chazin Group The Chazin GroupTweet Basics

Reference others

Shareinformation

140 Character Limit

The Chazin Group The Chazin Group### Hash Tags

BuildBuildYourYour

Brand!Brand!

The Chazin Group The Chazin GroupEducate & Inform