Evolving InteractivityThe effect of PVRs and IP Return Paths

Evolving Interactivity Effects of PVRs and IP Return Paths

• Current Limitations!

• Changing Habits!

• The Agents of Change - PVR and IP!

• Industry Issues – What still needs to be fixed!

• Internet Entertainment – Friend or Foe?!

• Where do we end up?

Current Limitations

• So lets look at the current limitations:!– Broadcast vs. Online!

– User Experience!

– Billing!

– Technology!

– The Business Model

Current Limitations

• So lets look at the current limitations:!– Broadcast vs. Online!

– User Experience!

– Billing!

– Technology!

– The Business Model

Current Limitations

• So lets look at the current limitations:!– Broadcast vs. Online!

– User Experience!

– Billing!

– Technology!

– The Business Model

Current Limitations

• So lets look at the current limitations:!– Broadcast vs. Online!

– User Experience!

– Billing!

– Technology!

– The Business Model

Current Limitations

• So lets look at the current limitations:!– Broadcast vs. Online!

– User Experience!

– Billing!

– Technology!

– The Business Model

Current Limitation – Content Delivery"

Current Limitation – Content Delivery"

• TODAY: Content Delivery Costs!– Broadcast Bandwidth!

• Costly and Limited in availability (but can be fast)!

– Online Bandwidth!• Costly, freely available, (but tends to be slow)

Current Limitation – Content Delivery"

• TODAY: Content Delivery Costs!– Broadcast Bandwidth!

• Costly and Limited in availability (but can be fast)!

– Online Bandwidth!• Costly, freely available, (but tends to be slow)

• Broadcast Services!– Fast but shallow

Current Limitation – Content Delivery"

• TODAY: Content Delivery Costs!– Broadcast Bandwidth!

• Costly and Limited in availability (but can be fast)!

– Online Bandwidth!• Costly, freely available, (but tends to be slow)

• Broadcast Services!– Fast but shallow

• Online Services!– Slow but deep

Current Limitation – Content Delivery"

• TODAY: Content Delivery Costs!– Broadcast Bandwidth!

• Costly and Limited in availability (but can be fast)!

– Online Bandwidth!• Costly, freely available, (but tends to be slow)

• Broadcast Services!– Fast but shallow

• Online Services!– Slow but deep

• Tomorrow

Current Limitation – Content Delivery"

• TODAY: Content Delivery Costs!– Broadcast Bandwidth!

• Costly and Limited in availability (but can be fast)!

– Online Bandwidth!• Costly, freely available, (but tends to be slow)

• Broadcast Services!– Fast but shallow

• Online Services!– Slow but deep

• Tomorrow– Fast and Deep

Current Limitation – Content Delivery"

• TODAY: Content Delivery Costs!– Broadcast Bandwidth!

• Costly and Limited in availability (but can be fast)!

– Online Bandwidth!• Costly, freely available, (but tends to be slow)

• Broadcast Services!– Fast but shallow

• Online Services!– Slow but deep

• Tomorrow– Fast and Deep

– And

Current Limitation – Content Delivery"

• TODAY: Content Delivery Costs!– Broadcast Bandwidth!

• Costly and Limited in availability (but can be fast)!

– Online Bandwidth!• Costly, freely available, (but tends to be slow)

• Broadcast Services!– Fast but shallow

• Online Services!– Slow but deep

• Tomorrow– Fast and Deep

– And

Free!

Current Limitations:Technology and the User Experience

Current Limitations:Technology and the User Experience

• Today:User Experience

Current Limitations:Technology and the User Experience

• Today:User Experience– Applications take time to load

Current Limitations:Technology and the User Experience

• Today:User Experience– Applications take time to load

– A single application runs at once

Current Limitations:Technology and the User Experience

• Today:User Experience– Applications take time to load

– A single application runs at once

– Animation is costly

Current Limitations:Technology and the User Experience

• Today:User Experience– Applications take time to load

– A single application runs at once

– Animation is costly

– Video is limited

Current Limitations:Technology and the User Experience

• Today:User Experience– Applications take time to load

– A single application runs at once

– Animation is costly

– Video is limited

– Interfaces are 2 dimensional

Current Limitations:Technology and the User Experience

• Today:User Experience– Applications take time to load

– A single application runs at once

– Animation is costly

– Video is limited

– Interfaces are 2 dimensional

• Tomorrow:

Current Limitations:Technology and the User Experience

• Today:User Experience– Applications take time to load

– A single application runs at once

– Animation is costly

– Video is limited

– Interfaces are 2 dimensional

• Tomorrow:– Applications can be “always

on”

Current Limitations:Technology and the User Experience

• Today:User Experience– Applications take time to load

– A single application runs at once

– Animation is costly

– Video is limited

– Interfaces are 2 dimensional

• Tomorrow:– Applications can be “always

on”

– Multiple applications can run together

Current Limitations:Technology and the User Experience

• Today:User Experience– Applications take time to load

– A single application runs at once

– Animation is costly

– Video is limited

– Interfaces are 2 dimensional

• Tomorrow:– Applications can be “always

on”

– Multiple applications can run together

– Interfaces will be animated

Current Limitations:Technology and the User Experience

• Today:User Experience– Applications take time to load

– A single application runs at once

– Animation is costly

– Video is limited

– Interfaces are 2 dimensional

• Tomorrow:– Applications can be “always

on”

– Multiple applications can run together

– Interfaces will be animated

– Multiple video streams can be supported

Current Limitations:Technology and the User Experience

• Today:User Experience– Applications take time to load

– A single application runs at once

– Animation is costly

– Video is limited

– Interfaces are 2 dimensional

• Tomorrow:– Applications can be “always

on”

– Multiple applications can run together

– Interfaces will be animated

– Multiple video streams can be supported

– 3 dimensional interfaces will be possible

Current Limitations:Billing and Business Models

Current Limitations:Billing and Business Models

• TodayCharging by subscription or via the Phone

Current Limitations:Billing and Business Models

• TodayCharging by subscription or via the Phone– All customers pay the same

Current Limitations:Billing and Business Models

• TodayCharging by subscription or via the Phone– All customers pay the same

– Great deal of “revenue erosion”

Current Limitations:Billing and Business Models

• TodayCharging by subscription or via the Phone– All customers pay the same

– Great deal of “revenue erosion”

– Business models limited to:• Anti Churn

• Revenue by Response

Current Limitations:Billing and Business Models

• TodayCharging by subscription or via the Phone– All customers pay the same

– Great deal of “revenue erosion”

– Business models limited to:• Anti Churn

• Revenue by Response

• No “Long Tail” Interactivity

Current Limitations:Billing and Business Models

• TodayCharging by subscription or via the Phone– All customers pay the same

– Great deal of “revenue erosion”

– Business models limited to:• Anti Churn

• Revenue by Response

• No “Long Tail” Interactivity

• Limited empowerment

Current Limitations:Billing and Business Models

• TodayCharging by subscription or via the Phone– All customers pay the same

– Great deal of “revenue erosion”

– Business models limited to:• Anti Churn

• Revenue by Response

• No “Long Tail” Interactivity

• Limited empowerment

• Tomorrow

Current Limitations:Billing and Business Models

• TodayCharging by subscription or via the Phone– All customers pay the same

– Great deal of “revenue erosion”

– Business models limited to:• Anti Churn

• Revenue by Response

• No “Long Tail” Interactivity

• Limited empowerment

• Tomorrow– Microbilling

Current Limitations:Billing and Business Models

• TodayCharging by subscription or via the Phone– All customers pay the same

– Great deal of “revenue erosion”

– Business models limited to:• Anti Churn

• Revenue by Response

• No “Long Tail” Interactivity

• Limited empowerment

• Tomorrow– Microbilling

– Customer Segmentation

Current Limitations:Billing and Business Models

• TodayCharging by subscription or via the Phone– All customers pay the same

– Great deal of “revenue erosion”

– Business models limited to:• Anti Churn

• Revenue by Response

• No “Long Tail” Interactivity

• Limited empowerment

• Tomorrow– Microbilling

– Customer Segmentation

– Direct Revenue relationships

Current Limitations:Billing and Business Models

• TodayCharging by subscription or via the Phone– All customers pay the same

– Great deal of “revenue erosion”

– Business models limited to:• Anti Churn

• Revenue by Response

• No “Long Tail” Interactivity

• Limited empowerment

• Tomorrow– Microbilling

– Customer Segmentation

– Direct Revenue relationships

– New Business Models• Click Throughs

• Contextual Advertsing

Current Limitations:Billing and Business Models

• TodayCharging by subscription or via the Phone– All customers pay the same

– Great deal of “revenue erosion”

– Business models limited to:• Anti Churn

• Revenue by Response

• No “Long Tail” Interactivity

• Limited empowerment

• Tomorrow– Microbilling

– Customer Segmentation

– Direct Revenue relationships

– New Business Models• Click Throughs

• Contextual Advertsing

– Unlimited “Long Tail”

Current Limitations:Billing and Business Models

• TodayCharging by subscription or via the Phone– All customers pay the same

– Great deal of “revenue erosion”

– Business models limited to:• Anti Churn

• Revenue by Response

• No “Long Tail” Interactivity

• Limited empowerment

• Tomorrow– Microbilling

– Customer Segmentation

– Direct Revenue relationships

– New Business Models• Click Throughs

• Contextual Advertsing

– Unlimited “Long Tail”

– Empowerment• What u want when u want it

Interactive Business Models - 101

Interactive Business Models - 101

Responses = Revenue

£

Interactive Business Models - 101

• Responses increase with:

Responses = Revenue

£

Interactive Business Models - 101

• Responses increase with:– Richness of design

Responses = Revenue

£

Interactive Business Models - 101

• Responses increase with:– Richness of design

– Audience association

Responses = Revenue

£

Interactive Business Models - 101

• Responses increase with:– Richness of design

– Audience association

– Calls to Action

Responses = Revenue

£

Interactive Business Models - 101

• Responses increase with:– Richness of design

– Audience association

– Calls to Action

– Improved usability

Responses = Revenue

£

Interactive Business Models - 101

• Responses increase with:– Richness of design

– Audience association

– Calls to Action

– Improved usability

Responses = Revenue

£ £Cost of Content = Margin

Interactive Business Models - 101

• Responses increase with:– Richness of design

– Audience association

– Calls to Action

– Improved usability

• Cost of Content decreases with:

Responses = Revenue

£ £Cost of Content = Margin

Interactive Business Models - 101

• Responses increase with:– Richness of design

– Audience association

– Calls to Action

– Improved usability

• Cost of Content decreases with:– Re-skinned applications

Responses = Revenue

£ £Cost of Content = Margin

Interactive Business Models - 101

• Responses increase with:– Richness of design

– Audience association

– Calls to Action

– Improved usability

• Cost of Content decreases with:– Re-skinned applications

– Templates

Responses = Revenue

£ £Cost of Content = Margin

Interactive Business Models - 101

• Responses increase with:– Richness of design

– Audience association

– Calls to Action

– Improved usability

• Cost of Content decreases with:– Re-skinned applications

– Templates

– Re-use

Responses = Revenue

£ £Cost of Content = Margin

Interactive Business Models - 101

• Responses increase with:– Richness of design

– Audience association

– Calls to Action

– Improved usability

• Cost of Content decreases with:– Re-skinned applications

– Templates

– Re-use

– Simpler Authoring technologies

Responses = Revenue

£ £Cost of Content = Margin

Interactive Business Models - 101

• Responses increase with:– Richness of design

– Audience association

– Calls to Action

– Improved usability

• Cost of Content decreases with:– Re-skinned applications

– Templates

– Re-use

– Simpler Authoring technologies

– Cheaper delivery mechanisms

Responses = Revenue

£ £Cost of Content = Margin

Tomorrow’s Interactive Business Models

Tomorrow’s Interactive Business Models

• Revenue

Tomorrow’s Interactive Business Models

• Revenue– Opportunities for Interactivity Increase

Tomorrow’s Interactive Business Models

• Revenue– Opportunities for Interactivity Increase

– Usability increases

Tomorrow’s Interactive Business Models

• Revenue– Opportunities for Interactivity Increase

– Usability increases

– Calls to action become tuned, personalised and contextual

Tomorrow’s Interactive Business Models

• Revenue– Opportunities for Interactivity Increase

– Usability increases

– Calls to action become tuned, personalised and contextual

– More content and more destinations

Tomorrow’s Interactive Business Models

• Revenue– Opportunities for Interactivity Increase

– Usability increases

– Calls to action become tuned, personalised and contextual

– More content and more destinations

• Margin

Tomorrow’s Interactive Business Models

• Revenue– Opportunities for Interactivity Increase

– Usability increases

– Calls to action become tuned, personalised and contextual

– More content and more destinations

• Margin– Content becomes free to deliver

Tomorrow’s Interactive Business Models

• Revenue– Opportunities for Interactivity Increase

– Usability increases

– Calls to action become tuned, personalised and contextual

– More content and more destinations

• Margin– Content becomes free to deliver

– Content becomes free to acquire

Tomorrow’s Interactive Business Models

• Revenue– Opportunities for Interactivity Increase

– Usability increases

– Calls to action become tuned, personalised and contextual

– More content and more destinations

• Margin– Content becomes free to deliver

– Content becomes free to acquire

• Interactivity becomes more profitable

Tomorrow’s Interactive Business Models

• Revenue– Opportunities for Interactivity Increase

– Usability increases

– Calls to action become tuned, personalised and contextual

– More content and more destinations

• Margin– Content becomes free to deliver

– Content becomes free to acquire

• Interactivity becomes more profitable• New Models will emerge

Changing Habits – Drive The Evolution

Changing Habits - Empowerment

Changing Habits - Empowerment• Today"

– PVRs are becoming the device of choice!– A large majority of TV is now watched

Time-Shifted.

Changing Habits - Empowerment• Today"

– PVRs are becoming the device of choice!– A large majority of TV is now watched

Time-Shifted.

• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the

EPG!– Sky has a personal “Planner” of recorded

material

Changing Habits - Empowerment• Today"

– PVRs are becoming the device of choice!– A large majority of TV is now watched

Time-Shifted.

• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the

EPG!– Sky has a personal “Planner” of recorded

material

• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV

to PCs

Changing Habits - Empowerment• Today"

– PVRs are becoming the device of choice!– A large majority of TV is now watched

Time-Shifted.

• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the

EPG!– Sky has a personal “Planner” of recorded

material

• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV

to PCs

• The Future

Changing Habits - Empowerment• Today"

– PVRs are becoming the device of choice!– A large majority of TV is now watched

Time-Shifted.

• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the

EPG!– Sky has a personal “Planner” of recorded

material

• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV

to PCs

• The Future– PVR capability will be extended by

network storage over IP

Changing Habits - Empowerment• Today"

– PVRs are becoming the device of choice!– A large majority of TV is now watched

Time-Shifted.

• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the

EPG!– Sky has a personal “Planner” of recorded

material

• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV

to PCs

• The Future– PVR capability will be extended by

network storage over IP

– Vast Libraries of content will be available “on demand”

Changing Habits - Empowerment• Today"

– PVRs are becoming the device of choice!– A large majority of TV is now watched

Time-Shifted.

• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the

EPG!– Sky has a personal “Planner” of recorded

material

• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV

to PCs

• The Future– PVR capability will be extended by

network storage over IP

– Vast Libraries of content will be available “on demand”

• Online Programme search and recommendations will come

Changing Habits - Empowerment• Today"

– PVRs are becoming the device of choice!– A large majority of TV is now watched

Time-Shifted.

• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the

EPG!– Sky has a personal “Planner” of recorded

material

• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV

to PCs

• The Future– PVR capability will be extended by

network storage over IP

– Vast Libraries of content will be available “on demand”

• Online Programme search and recommendations will come

• Networks will begin to Exploit “The Long Tail” of media and Interactive Content

Changing Habits - Empowerment• Today"

– PVRs are becoming the device of choice!– A large majority of TV is now watched

Time-Shifted.

• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the

EPG!– Sky has a personal “Planner” of recorded

material

• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV

to PCs

• The Future– PVR capability will be extended by

network storage over IP

– Vast Libraries of content will be available “on demand”

• Online Programme search and recommendations will come

• Networks will begin to Exploit “The Long Tail” of media and Interactive Content

• Entertainment based content from the Internet will “interoperate” across multiple non-PC devices, using a common content format to build the front end.

Changing Habits – Niche

Changing Habits – Niche

• The Long Tail (Chris Anderson)

Changing Habits – Niche

• The Long Tail (Chris Anderson)– Advances in technology drive costs to

almost zero

Changing Habits – Niche

• The Long Tail (Chris Anderson)– Advances in technology drive costs to

almost zero– When the elements that make up your

business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”

Changing Habits – Niche

• The Long Tail (Chris Anderson)– Advances in technology drive costs to

almost zero– When the elements that make up your

business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”

– You no longer worry about waste:

Changing Habits – Niche

• The Long Tail (Chris Anderson)– Advances in technology drive costs to

almost zero– When the elements that make up your

business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”

– You no longer worry about waste:• You do it all, sell it all, store it all

Changing Habits – Niche

• The Long Tail (Chris Anderson)– Advances in technology drive costs to

almost zero– When the elements that make up your

business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”

– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away

what does not work.

Changing Habits – Niche

• The Long Tail (Chris Anderson)– Advances in technology drive costs to

almost zero– When the elements that make up your

business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”

– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away

what does not work.• The concepts of “Distribution” and

“Chokepoints” go away

Changing Habits – Niche

• The Long Tail (Chris Anderson)– Advances in technology drive costs to

almost zero– When the elements that make up your

business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”

– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away

what does not work.• The concepts of “Distribution” and

“Chokepoints” go away • New Audiences are created, new content is

formed, new models evolve

Changing Habits – Niche

• The Long Tail (Chris Anderson)– Advances in technology drive costs to

almost zero– When the elements that make up your

business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”

– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away

what does not work.• The concepts of “Distribution” and

“Chokepoints” go away • New Audiences are created, new content is

formed, new models evolve

Changing Habits – Niche

• The Long Tail (Chris Anderson)– Advances in technology drive costs to

almost zero– When the elements that make up your

business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”

– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away

what does not work.• The concepts of “Distribution” and

“Chokepoints” go away • New Audiences are created, new content is

formed, new models evolve

• The Future

Changing Habits – Niche

• The Long Tail (Chris Anderson)– Advances in technology drive costs to

almost zero– When the elements that make up your

business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”

– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away

what does not work.• The concepts of “Distribution” and

“Chokepoints” go away • New Audiences are created, new content is

formed, new models evolve

• The Future– Any and All interactive Services are

available

Changing Habits – Niche

• The Long Tail (Chris Anderson)– Advances in technology drive costs to

almost zero– When the elements that make up your

business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”

– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away

what does not work.• The concepts of “Distribution” and

“Chokepoints” go away • New Audiences are created, new content is

formed, new models evolve

• The Future– Any and All interactive Services are

available

– Network based and time-shifted content remains interactive

Changing Habits – Niche

• The Long Tail (Chris Anderson)– Advances in technology drive costs to

almost zero– When the elements that make up your

business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”

– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away

what does not work.• The concepts of “Distribution” and

“Chokepoints” go away • New Audiences are created, new content is

formed, new models evolve

• The Future– Any and All interactive Services are

available

– Network based and time-shifted content remains interactive

– Any Content is available and can be made Interactive

Changing Habits – Niche

• The Long Tail (Chris Anderson)– Advances in technology drive costs to

almost zero– When the elements that make up your

business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”

– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away

what does not work.• The concepts of “Distribution” and

“Chokepoints” go away • New Audiences are created, new content is

formed, new models evolve

• The Future– Any and All interactive Services are

available

– Network based and time-shifted content remains interactive

– Any Content is available and can be made Interactive

– Favourite Internet Services available “on demand”

Changing Habits - Community

Changing Habits - Community• Today:

Community DRIVES internet usage

Changing Habits - Community• Today:

Community DRIVES internet usage• Sites!

– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In

Changing Habits - Community• Today:

Community DRIVES internet usage• Sites!

– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In

• Services!– Recommendations!– Reviews!– Knowledge Sharing

Changing Habits - Community• Today:

Community DRIVES internet usage• Sites!

– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In

• Services!– Recommendations!– Reviews!– Knowledge Sharing

• Tomorrow:Community will DRIVE Entertainment

Changing Habits - Community• Today:

Community DRIVES internet usage• Sites!

– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In

• Services!– Recommendations!– Reviews!– Knowledge Sharing

• Tomorrow:Community will DRIVE Entertainment

• Examples of programming already occurring

Changing Habits - Community• Today:

Community DRIVES internet usage• Sites!

– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In

• Services!– Recommendations!– Reviews!– Knowledge Sharing

• Tomorrow:Community will DRIVE Entertainment

• Examples of programming already occurring

• Recommendations from your Community will drive your viewing Schedule

Changing Habits - Community• Today:

Community DRIVES internet usage• Sites!

– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In

• Services!– Recommendations!– Reviews!– Knowledge Sharing

• Tomorrow:Community will DRIVE Entertainment

• Examples of programming already occurring

• Recommendations from your Community will drive your viewing Schedule

• You will be part of Multiple Communities !– making you Unique

Changing Habits - Community• Today:

Community DRIVES internet usage• Sites!

– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In

• Services!– Recommendations!– Reviews!– Knowledge Sharing

• Tomorrow:Community will DRIVE Entertainment

• Examples of programming already occurring

• Recommendations from your Community will drive your viewing Schedule

• You will be part of Multiple Communities !– making you Unique

• There will be Niche and user generated content just for your communities

Changing Habits - Community• Today:

Community DRIVES internet usage• Sites!

– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In

• Services!– Recommendations!– Reviews!– Knowledge Sharing

• Tomorrow:Community will DRIVE Entertainment

• Examples of programming already occurring

• Recommendations from your Community will drive your viewing Schedule

• You will be part of Multiple Communities !– making you Unique

• There will be Niche and user generated content just for your communities

• The TV will be a communications and video messaging hub !– On the bridge of the enterprise – they use

the biggest screen they have!

Changing Habits - Our “Wired” Lifestyle

Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface

Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded

“Entertainment Time”

Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface

Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded

“Entertainment Time”

• Most western people “depend” on the Internet

Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface

Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded

“Entertainment Time”

• Most western people “depend” on the Internet

• “Life Style” services are demanded to be Ubiquitous!– Mobile eBay!– Hotmail Kiosks

Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface

Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded

“Entertainment Time”

• Most western people “depend” on the Internet

• “Life Style” services are demanded to be Ubiquitous!– Mobile eBay!– Hotmail Kiosks

• The Internet is becoming a key entertainment source!– PCs and Mobiles are ideas devices for

Content Creation!– The TV is an ideal device for Content Consumption

Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface

Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded

“Entertainment Time”

• Most western people “depend” on the Internet

• “Life Style” services are demanded to be Ubiquitous!– Mobile eBay!– Hotmail Kiosks

• The Internet is becoming a key entertainment source!– PCs and Mobiles are ideas devices for

Content Creation!– The TV is an ideal device for Content Consumption

• Its inevitable that these services will be made available via the TV

Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface

Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded

“Entertainment Time”

• Most western people “depend” on the Internet

• “Life Style” services are demanded to be Ubiquitous!– Mobile eBay!– Hotmail Kiosks

• The Internet is becoming a key entertainment source!– PCs and Mobiles are ideas devices for

Content Creation!– The TV is an ideal device for Content Consumption

• Its inevitable that these services will be made available via the TV

• Mobile TV

Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface

Interactivity in a Broadband / PVR world

TV access!“wtv” sites

IP TV NETWORK

Your web content

www server

PC access “www” sites

wtv server THE INTERNET

GATEWAY

Industry Issues – still to be solved

Today:Web services and entertainment do not work on TV devices

Web Site!Operator #1

Web Site!Operator #2

Web Site !Operator #3

Web Site !Operator #4

Web Site !Operator #n

PC !Category!Devices

PC!Standard

TV category devices not part of mainstream e-business

TV Network 1 HTML 3.1

TV Network 2 Html 4.0

TV Network 3 OpenTV

TV Network 4 MHP

Today:Web services and entertainment do not work on TV devices

Web Site!Operator #1

Web Site!Operator #2

Web Site !Operator #3

Web Site !Operator #4

Web Site !Operator #n

PC !Category!Devices

PC!Standard

TV category devices not part of mainstream e-business

No Good!

TV Network 1 HTML 3.1

TV Network 2 Html 4.0

TV Network 3 OpenTV

TV Network 4 MHP

Device specific authoring?

Authoring the same service over again for each network…..

Web Site!Operator #1

Web Site!Operator #2

Web Site !Operator #3

Web Site !Operator #4

Web Site !Operator #n

TV Network 1 HTML 3.1

TV Network 2 Html 4.0

TV Network 3 OpenTV

TV Network 4 MHP

PC !Category!Devices

PC!Standard

Device specific authoring?

Authoring the same service over again for each network…..

No Good!

Web Site!Operator #1

Web Site!Operator #2

Web Site !Operator #3

Web Site !Operator #4

Web Site !Operator #n

TV Network 1 HTML 3.1

TV Network 2 Html 4.0

TV Network 3 OpenTV

TV Network 4 MHP

PC !Category!Devices

PC!Standard

Interoperability between Broadcast and Broadband and the Internet

PC !Category!Devices

PC!Standard

Web Site!Operator #1

Web Site!Operator #2

Web Site !Operator #3

Web Site !Operator #4

Web Site !Operator #n

TV Network 1 HTML 3.1

TV Network 2 Html 4.0

TV Network 3 OpenTV

TV Network 4 MHP

Interoperability between Broadcast and Broadband and the Internet

PC !Category!Devices

Worldwide-TV Standard

PC!Standard

Web Site!Operator #1

Web Site!Operator #2

Web Site !Operator #3

Web Site !Operator #4

Web Site !Operator #n

TV Network 1 HTML 3.1

TV Network 2 Html 4.0

TV Network 3 OpenTV

TV Network 4 MHP

Interoperability between Broadcast and Broadband and the Internet

PC !Category!Devices

Worldwide-TV Standard

PC!Standard

Web Site!Operator #1

Web Site!Operator #2

Web Site !Operator #3

Web Site !Operator #4

Web Site !Operator #n

TV Network 1 HTML 3.1

TV Network 2 Html 4.0

TV Network 3 OpenTV

TV Network 4 MHP

Interoperability between Broadcast and Broadband and the Internet

PC !Category!Devices

Interoperability promises to unify “TV category devices” making themas populous as Internet connected PCs

C

Worldwide-TV Standard

PC!Standard

Web Site!Operator #1

Web Site!Operator #2

Web Site !Operator #3

Web Site !Operator #4

Web Site !Operator #n

TV Network 1 HTML 3.1

TV Network 2 Html 4.0

TV Network 3 OpenTV

TV Network 4 MHP

Market Trends

Traditional Internet!Transactional and

Information Services

Traditional TV!Multi channel Entertainment

Market Trends

Traditional Internet!Transactional and

Information Services

Traditional TV!Multi channel Entertainment

Today

Market Trends

Traditional Internet!Transactional and

Information Services

Traditional TV!Multi channel Entertainment

PC style Internet sites do not work on TV

Today

Market Trends

Traditional Internet!Transactional and

Information Services

Traditional TV!Multi channel Entertainment

Rapidly moving to “IP” TV!TV delivered over!Internet Protocols

Market Trends

Traditional Internet!Transactional and

Information Services

Traditional TV!Multi channel Entertainment

Rapidly moving to

Multimedia Internet!Entertainment!

“Broadband TV”

“IP” TV!TV delivered over!Internet Protocols

Rapidly moving to

Market Trends

Traditional Internet!Transactional and

Information Services

Traditional TV!Multi channel Entertainment

Rapidly moving to

Multimedia Internet!Entertainment!

“Broadband TV”

“IP” TV!TV delivered over!Internet Protocols

Rapidly moving to

Delivered using set-top boxesand home entertainment devices

Market Trends

Traditional Internet!Transactional and

Information Services

Traditional TV!Multi channel Entertainment

Rapidly moving to

Multimedia Internet!Entertainment!

“Broadband TV”

“IP” TV!TV delivered over!Internet Protocols

Increasing requirement fora 10ft User experience

Rapidly moving to

Delivered using set-top boxesand home entertainment devices

Market Trends

Traditional Internet!Transactional and

Information ServicesMultimedia Internet!

Entertainment!“Broadband TV”

“IP” TV!TV delivered over!Internet Protocols

Increasing requirement fora 10ft User experience

Interactive Opportunities

Bringing Internet

Content and Services

to the 10ft Interface

Delivered using set-top boxesand home entertainment devices

Market Trends

Multimedia Internet!Entertainment!

“Broadband TV”

“IP” TV!TV delivered over!Internet Protocols

Delivered using set-top boxesand home entertainment devices

New Content

Friend or Foe? You Decide

So where do we end up?

So where do we end up?

• A Converged Broadcast and Broadband TV world

So where do we end up?

• A Converged Broadcast and Broadband TV world

• Interoperability – the problem that MUST be now solved.

So where do we end up?

• A Converged Broadcast and Broadband TV world

• Interoperability – the problem that MUST be now solved.

• Internet Business Models will now support TV entertainment!– Whether delivered over broadcast or broadband

So where do we end up?

• A Converged Broadcast and Broadband TV world

• Interoperability – the problem that MUST be now solved.

• Internet Business Models will now support TV entertainment!– Whether delivered over broadcast or broadband

• Personal, Empowered and Local!– The TV takes on a new character

So where do we end up?

• A Converged Broadcast and Broadband TV world

• Interoperability – the problem that MUST be now solved.

• Internet Business Models will now support TV entertainment!– Whether delivered over broadcast or broadband

• Personal, Empowered and Local!– The TV takes on a new character

• It will be your mechanism to share and consume all forms of entertainment

So where do we end up?

• A Converged Broadcast and Broadband TV world

• Interoperability – the problem that MUST be now solved.

• Internet Business Models will now support TV entertainment!– Whether delivered over broadcast or broadband

• Personal, Empowered and Local!– The TV takes on a new character

• It will be your mechanism to share and consume all forms of entertainment

With the birth of IPTV and Broadband TV there will be a Tsunami of Content

Can You Hear it?

Tsunami2.mp3

Can You Hear it?

Tsunami2.mp3

Thank You" Ian Valentine " +44 796 796 5298

Thank You" Ian Valentine " +44 796 796 5298

Tsunami of Content courtesy of Colin Dixon

The Diffusion Group www.tdgresearch.com

The Long Tail!Courtesy of

Chris Anderson!www.thelongtail.com

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