Intern Project - Jairo Vasco

Post on 15-Apr-2017

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MTV’S Wild ’N Out Fashion Show

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Atlanta, GA.3.3.17

WILD ’N OUT

STYLE

Fashion Show for CharityModels will wear new limited edition Wild ‘N Out merchandise.

Guest will be able to buy pieces at show or online for limited time.

All proceeds will go to the Live Healthy & Thrive Youth Foundation, Inc.

Mission: To educate, activate, motivate and empower youth in the areas of academic achievement, health, fitness, nutrition and total wellness.

Based in Atlanta, GA.

Website: http://livehealthyandthriveyouth.org

Mason Fine Art

Address: 415 Plasters Ave NE, Atlanta, GA 30324

Website: http://masonfineartandevents.com

Phone: 404.879.1500

Email: mark@masonfineartandevents.com

Capacity: 1000 standing / 450 seating

Start time: 7:00pm End time: 10:00pm

Influencers

Nick Cannon

Bio: Rapper, actor, comedian, television host, record producer, radio personality, entrepreneur. Created, produces, and hosts Wild ’N Out.

Facebook: 2.9M Likes

Instagram: 1.7M Followers

Twitter: 5.2M Followers

Contact: http://www.nickcannon.com/contact

Lil Duval

Bio: Stand-up comedian and actor. Resides in Atlanta, GA. Notable work includes: Appears in Guy Code and hosts Ain’t That America.Has been on Wild ’N Out twice, (S5 E8 and S7 E13).

Facebook: 253K Likes

Instagram: 1.2M Followers

Twitter: 847K Followers

DJ EscoBio: “The Coolest DJ in the World”. Born and raised in Atlanta, GA. Future’s official DJ and producer. Notable work: Project E.T.

Facebook: 6.2K Likes

Instagram: 592K Followers

Twitter: 92K Followers

Branded Materials

Branded Signage

3 Customized Snapchat Geotags● Wild ‘N Out● Complex● Bacardi

Gobo featuring Wild ‘N Out, Complex, and sponsors’ logos

Various small banners strategically placed throughout venue.

T-Shirts

Shirts will be worn by Influencers, Wild ‘N Out Girls, and staff.

Guests will have the opportunity to win shirts. How?

● Improv Competition

● Social Posts using #WildNComplex, #WildStyle, or #ComplexStyle

Step and Repeat w/ Polaroid

Atlanta Red Carpet Runway.

8 x 8 Backdrop

4 x 12 Red Carpet

Will feature both Wild ‘N Out and Complex logos

Fits 3-4 Adults

Will be done by polaroid photography

GIF Booth

Provided by The Bosco

Captures 4 pictures creating a GIF.

Sitting scenario with white backdrop.

Customized photo prints + branded in GIF.

4 x 6 print outs.

IPad sharing station.

Vendors

Videographer

Website: http://motionfamily.com

Photos by Greg Clark

Contact: gregoryalanclark@gmail.com

All About PropsGot Props?

Will be providing props to use in improv battles and for GIF booth.

Props such as: Extension cords. Movie Clapboard. Lamps. Ironing Board

Website: http://www.allaboutprops.com/index.html

Wild’N Out Girls

Will be used as brand ambassadors

Will be wearing customized shirts and have new Wild ‘N Out merchandise

Four girls who are currently on the Wild ‘N Out crew

Sponsorships

Sponsorship OpportunitiesCreate branding activations that will include product placement, samples, and giveaways.

Sponsors’ logos will be included into branded signage.

● Gobo

● Geotag

● Banners

Sponsorship exposure using virtual ads and a social media campaign. Campaign will begin pre-event and end post-event. Involve guests to follow sponsors and use hashtags for promotions.

Costs

Venue: $6,000

Nick Cannon: $0

Lil Duval: $6,000

DJ Esco: $4,000

Branded Signage: $515

Shirts: $1,775

Step & Repeat: $500

GIF Booth: $2,850

Bar: $4,500

Motion Family: $1,000

Photographer: $1,035

Props: $500

Wild ‘N Out Girls: $2,000

Security (3): $600

= Final Costs: $31,275 *$8,725 Remaining