Post on 21-Feb-2018
transcript
7/24/2019 International Certifications
1/59
International Certification Schemes
Mara del Pilar Alarcn T.
Marketing Global
7/24/2019 International Certifications
2/59
business approaches, philosophies and standards
We are currently facing a
certification/verification revolution
International markets are seeking forconfirmation that the products they buy
are indeed sustainable
7/24/2019 International Certifications
3/59
Increasing
demand
for Natural
products
Increasing
production
Consumers demand
certified quality of
products
Increase of ethical consumption
Pressure on supply and distribution chain
Media & NGOs
Legal matters and aspects
CSR and sustainability
Following trends
7/24/2019 International Certifications
4/59
Biotrade
Sustainable Trade
7/24/2019 International Certifications
5/59
Biotrade
Sustainable Trade
http://z/01.%20Monday,%20November%2015,%202004/Living/symbol.htmlhttp://z/01.%20Monday,%20November%2015,%202004/Living/symbol.html7/24/2019 International Certifications
6/59
Organic Certification
7/24/2019 International Certifications
7/59
Norms & Standards
Country/Region Level EU Regulation EC 834/07
USA NOP (USDA)
Japan JAS
Canada CAN/CGSB-32.310-2006
Peru DS 044-2006-AG
7/24/2019 International Certifications
8/59
Private Seals
Norms & Standards
7/24/2019 International Certifications
9/59
A service offered by an independent third-partycertification body that includes:
resulting in approval to sell the product as certified organic.
Organic Certification
Application ReviewInspection and Organic
Farm
7/24/2019 International Certifications
10/59
Establishing differences
Produced in ways that promote soil and waterconservation and use of renewable resources.
Mostly regulated by governments.
Minimally processed foods that donot contain synthetic ingredients. Not regulated.
Similar to natural foods. Unprocessed or unrefined
Similar to natural foods.
Organic
Foods
NaturalFoods
Whole
Foods
Health
Foods
7/24/2019 International Certifications
11/59
Some explanation about organic
http://www.youtube.com/watch?v=BebNsezt6r0
http://www.youtube.com/watch?v=CgVbJQEjZck
http://www.youtube.com/watch?v=BebNsezt6r0http://www.youtube.com/watch?v=BebNsezt6r0http://www.youtube.com/watch?v=CgVbJQEjZckhttp://www.youtube.com/watch?v=CgVbJQEjZckhttp://www.youtube.com/watch?v=CgVbJQEjZckhttp://www.youtube.com/watch?v=CgVbJQEjZckhttp://www.youtube.com/watch?v=BebNsezt6r07/24/2019 International Certifications
12/59
Evolution of Organic Global Market
Source: Organic Monitor, 2015
7/24/2019 International Certifications
13/59
North
America
USD 35 Blln
Europe
USD 31 Blln
Asia
USD 4,4
Blln
Global Distribution of Organic Products Sales2013
Source: Organic Monitor
7/24/2019 International Certifications
14/59
Agronegocios
Elaboracin: PROMPERU Fuente: MAPEX Data de acuerdo a la descripcin
comercial)
Products FOB 2013 (US$) FOB 2014 (US$) Var%14/13
Banano 88.875.756 119.345.489 34%
Quinua 12.633.632 60.217.572 377%Cacao 30.599.703 54.713.960 79%
Caf 56.546.707 49.741.174 -12%
Maca 6.294.127 13.747.578 118%
Jengibre 3.394.512 11.082.723 226%
Mango 3.683.350 5.175.303 41%
Jojoba 4.760.057 4.698.432 -1%
Castaas 2.729.188 3.042.053 11%
Chia 2.645.804 2.569.415 -3%
Kiwicha 569.787 1.624.144 185%
Camu Camu 799.701 1.342.513 68%
Yacon 169.587 1.212.751 615%
Aguaymanto 522.293 1.116.238 114%
Olivo 910.145 1.049.255 15%
Marigold 317.407 1.016.174 220%
Lcuma 391.263 974.211 149%Palta 231.536 921.992 298%
RESTO 4.554.485 5.033.756 11%
TOTAL 220.629.039 338.624.734 53%
Peruvian Organic Exports
FOB Value 2014
7/24/2019 International Certifications
15/59
15
Elaboracin: PROMPERU
Fuente: SUNAT
Peru Organic Products : Market Share 2014
Total FOB Value 2014: USD 339 millions
7/24/2019 International Certifications
16/59
7/24/2019 International Certifications
17/59
7/24/2019 International Certifications
18/59
7/24/2019 International Certifications
19/59
7/24/2019 International Certifications
20/59
7/24/2019 International Certifications
21/59
Edeka
7/24/2019 International Certifications
22/59
7/24/2019 International Certifications
23/59
7/24/2019 International Certifications
24/59
7/24/2019 International Certifications
25/59
Fair Trade Certification
7/24/2019 International Certifications
26/59
What is Fair Trade?
The basic principles
a trading partnership, based on dialogue, transparency and
respect, that seeks greater equity in international trade. It
contributes to sustainable development by offering better
trading conditions to, and securing the rights of, disadvantagedproducers and workers especially in the South.
(FINE Definition 2001)
See: the Fair Trade Glossary
http://www.fairtrade.net/fileadmin/user_upload/content/2009/about_fairtrade/Fair_Trade_Glossary.pdfhttp://www.fairtrade.net/fileadmin/user_upload/content/2009/about_fairtrade/Fair_Trade_Glossary.pdf7/24/2019 International Certifications
27/59
What is Fair Trade?
Central Values
Central
Values
Partnership
Dialogue
Transparency
Accountability
Respect
(Gender)
Equity Sustainability
Source:
http://www.fairtrade.net/
http://www.fairtrade.net/http://www.fairtrade.net/7/24/2019 International Certifications
28/59
The Fairtrade Certification
Mark CM)
The Fairtrade CM is a seal ofapproval
that appears on products that meet
internationally agreed Fairtrade Standardsand which guarantees to consumers that
their purchases will benefit the producers,
their families and the surrounding
communities from the developing countries
that they originate from.
7/24/2019 International Certifications
29/59
Products
Food Products Non-Food Products
Coffee Vegetables
Tea Herb SpicesCocoa Nut Oil Seeds
Honey Quinoa
Fresh Fruits Rice
Dried Fruits Sugar
Juices Wine
Sports Ball
Cut FlowersOrnamental Plants
Cotton
7/24/2019 International Certifications
30/59
The Power of the Mark
20 years of independent guarantee for Fairtrade
Recognition in Europe ranges from 42-84% Bridging between commercial and civil
organizations
Each of us (consumers, businesses, NGOs) canmake a difference to reduce poverty, but byworking together we can do more than we canseparately.
7/24/2019 International Certifications
31/59
The Power of the Mark
Co-operates with major international NGOs, includingOxfam
Commercial partners such as Tesco, Carrefour, Coop,Marks & Spencer, Ben & Jerrys
7/24/2019 International Certifications
32/59
Labelled Fairtrade
A fairer deal in a globalised market
An effective tool for autonomousdevelopment through trade
Empowerment of producers andproducer organisations
An informed choice in(mainstream) shopping
behaviour
Consumers responsibility
For producers For consumers
a viable trade alternative
7/24/2019 International Certifications
33/59
FLO-CertCertification
company
FLO(multistakeholder organization;
producers, companies,
certification associations,
independent experts)
Standards definition
Technical Support to
organizations
Exporters/
Importers Brands
Distributors/
Retailers
Producers/
FarmersConsumers
Third-party
Certification
Support to
companies
Information and
communication to
consumers
How the Fairtrade Certification Works
7/24/2019 International Certifications
34/59
Product Certification
Adapted from: FLO From Field to Fork
7/24/2019 International Certifications
35/59
Label Organizations
Producer Organizations
Producers networks
AFNCLAC
NAP
World coverage
7/24/2019 International Certifications
36/59
A tool for CSR
http://www.youtube.com/watch?v=ykYySbEINn4
http://www.youtube.com/watch?v=JRr18J31y_o
http://www.youtube.com/watch?v=ykYySbEINn4http://www.youtube.com/watch?v=ykYySbEINn4http://www.youtube.com/watch?v=JRr18J31y_ohttp://www.youtube.com/watch?v=JRr18J31y_ohttp://www.youtube.com/watch?v=JRr18J31y_ohttp://www.youtube.com/watch?v=ykYySbEINn47/24/2019 International Certifications
37/59
7/24/2019 International Certifications
38/59
7/24/2019 International Certifications
39/59
7/24/2019 International Certifications
40/59
7/24/2019 International Certifications
41/59
7/24/2019 International Certifications
42/59
The UEBT standard
7/24/2019 International Certifications
43/59
The Union for Ethical
Biotrade
Is a non-profit association that promotes the Sourcingwith Respect of ingredients that come from native
biodiversity. Members commit to gradually ensuring that
their sourcing practices promote the conservation of
biodiversity, respect traditional knowledge and assure the
equitable sharing of benefits all along the supply chain.
Source: www.ethicalbiotrade.org
7/24/2019 International Certifications
44/59
The Union for Ethical
Biotrade
Launched in October 2007
It is a verification system
Standard is not a certification
Standard stems tha arise UNCTADs Biotrade Principles &Criteria
Represents a business to business opportunity
Members are subject to third-party audits
Source: www.ethicalbiotrade.org
7/24/2019 International Certifications
45/59
Other standards
7/24/2019 International Certifications
46/59
RAINFOREST ALLIANCE
The Rainforest Alliance is an international nonprofit
organization that works to conserve biodiversity and ensure
sustainable livelihoods.
http://www.rainforest-alliance.org/about/marks/rainforest-alliance-certified-seal
https://www.youtube.com/watch?v=3iIkOi3srLo
http://www.rainforest-alliance.org/about
http://www.rainforest-alliance.org/about/marks/rainforest-alliance-certified-sealhttp://www.rainforest-alliance.org/about/marks/rainforest-alliance-certified-sealhttp://www.rainforest-alliance.org/about/marks/rainforest-alliance-certified-sealhttps://www.youtube.com/watch?v=3iIkOi3srLohttps://www.youtube.com/watch?v=3iIkOi3srLohttp://www.rainforest-alliance.org/abouthttp://www.rainforest-alliance.org/abouthttp://www.rainforest-alliance.org/abouthttps://www.youtube.com/watch?v=3iIkOi3srLohttp://www.rainforest-alliance.org/about/marks/rainforest-alliance-certified-seal7/24/2019 International Certifications
47/59
RAINFOREST ALLIANCE
7/24/2019 International Certifications
48/59
Kosher Standard Kosher means fit and proper. Kosher means that a product is approved by Jewish
religious law
7/24/2019 International Certifications
49/59
Kosher Standard
7/24/2019 International Certifications
50/59
7/24/2019 International Certifications
51/59
7/24/2019 International Certifications
52/59
Rules to Follow
1) No Rabbit, Pig, Dog, Cat, or Horse, but it also includes,flesh, organs, eggs and milk of the forbidden animals
2) Birds and Mammals must be killed in accordance withJewish law
3) All blood must be drained or broiled out before eaten
4) Certain parts of permitted animals cannot be eaten
7/24/2019 International Certifications
53/59
6) Utensils that have come into contact with meatmay not be used with dairy, and vice versa.Utensils that have come into contact with non-kosher food may not be used with kosher food.
This applies only where the contact occurredwhile the food was hot
7) Grape products made by non-Jews may not beeaten
Rules to Follow
l l d d
7/24/2019 International Certifications
54/59
Muslims can eat Halal food but cannot eat Haram food
Halal: means lawful or permitted
Haram: means unlawful or prohibited
Halal standards
7/24/2019 International Certifications
55/59
Haram Products
Pork and any by-products of it
Animals not properly slaughtered
Animals killed in the name of anyone but ALLAH (God)
Intoxicants; such as Alcohol Carnivorous animals, birds of prey and land animals
without external ears
Blood and blood by-products
Foods that contain any of the products above
7/24/2019 International Certifications
56/59
Questionable Products
Foods that contain certain products such as
Gelatin
Enzymes Emulsifiers
These are called Mashbooh because the origin of theseingredients is not known
7/24/2019 International Certifications
57/59
Important consideration
7/24/2019 International Certifications
58/59
ou cant push a
chain
7/24/2019 International Certifications
59/59
Which products are in demand?
(where? when? prices? trends?)
What can we produce?
(farming systems, technology)
Can we meet the requirements?
(quality, volume, timing, packaging)
Which products are profitable?
(production costs, margins)
Can we compete with others?
(price, quality, added value)
Potential
products
The market is the driver!