Calling All Revenue-Producing Coaches

Matthew Scott, M.S.

intended to...

Why are so many well-intentioned coaches

not making money coaching?

coachor

consultant

Coaching is...

Coaching is...

a solution looking f

or a

problem

coachor

consultant

Calling...

& ...

Language...

& ...

Leadership Tool...

$1 Billion Industry

Coa

ch R

.I.P.

* Feb 2007 Price Waterhouse/ICF Global Coaching Study

4%= $175k 1%= $500k

Hope is not a...

Strategic Vision

Revenue Producing Activities

Strategic Vision Revenue-Producing Activities

Becoming a Revenue-Producing Coach

17 Brand You

16

Re-Purpose

Re-Purpose

• Testimonial

• Confidence stroke

• blog post

• video blog

• Press Kit

• podcast

• JV affiliation plug

• Cross-Promote

• P.R.

• SEO

15Guarantee

Talking Logo14

Talking Logo

I...{Action Verb}

{Target Market}

{Solution to Problem}

13

12

Slow

Incrementalism is death of innovation...

11

Lone Ranger

{ JV / Strategic Alliance }

Coaching DNA10

9Marketing Business

marketing is...

marketing is getting people with a specific challenge to know, like, trust, and refer you.

8(-) Self-Identity

Needs

< NO >

Pro vs. Amateur

7Live By A Marketing Calendar

Backpack.com

{Ideal Client?}7

6Virtual

Domination

web presence vs.

web site

You only need a website if...

...want customers

You only need a blog if...

...want community

Basecamp.com

55Clients, Pull Up A Chair

It works now...

Skype & ecamm.com

iContact.com

gotvmail.com

Sales & Marketing System

5

Look alike...

4Self-Proclaimed Niche Expert

men@pause

and...

and...

men@pause podcast pub

3 Revenue-Producing Process, System, & Model

Preview Call

Complimentary

Preview Call Format

• Here is what I have to offer?

• Here is why it may be right for you?

• Here are the most FAQ?

• Here is what you need to do next?

No-Risk Intake Session

$$

Coaching Model (Virtual Group)

unlimited email

2x monthWebinars

1x month90-minute

Open Q&A Bridge Line

2x month20m Skype

Session

Weekly On-Line Accountability

Plan

Campfire Chat Lounge (Open)

or ...

+Virtual Group Coaching

1 day per Quarter On-Site

2

Communicate Your Unique Difference

Look alike...

© The Trunk Club™ – All rights reserved | www.trunkclub.com ~

The {Insert You} Story

© The Trunk Club™ – All rights reserved | www.trunkclub.com ~

A Case for {Insert You}

© The Trunk Club™ – All rights reserved | www.trunkclub.com ~

1

Riche$ in

Niches!

“It’s taken me all my life to learn what not to play”

Dizzy-Gillespie

Remember...

Download

http://www.slideshare.net/mscott

www.strategicincubator.com

mscott@lifesworkgroup.com

(o) 866-981-9675

blog- www.lifesworkgroup.com