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Calling All Revenue-Producing Coaches Matthew Scott, M.S.
| Date post: | 07-Nov-2014 |
| Category: |
Business |
| Upload: | the-strategic-incubator |
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Calling All Revenue-Producing Coaches
Matthew Scott, M.S.
intended to...
Why are so many well-intentioned coaches
not making money coaching?
coachor
consultant
Coaching is...
Coaching is...
a solution looking f
or a
problem
coachor
consultant
Calling...
& ...
Language...
& ...
Leadership Tool...
$1 Billion Industry
Coa
ch R
.I.P.
* Feb 2007 Price Waterhouse/ICF Global Coaching Study
4%= $175k 1%= $500k
Hope is not a...
Strategic Vision
Revenue Producing Activities
Strategic Vision Revenue-Producing Activities
Becoming a Revenue-Producing Coach
17 Brand You
16
Re-Purpose
Re-Purpose
• Testimonial
• Confidence stroke
• blog post
• video blog
• Press Kit
• podcast
• JV affiliation plug
• Cross-Promote
• P.R.
• SEO
15Guarantee
Talking Logo14
Talking Logo
I...{Action Verb}
{Target Market}
{Solution to Problem}
13
12
Slow
Incrementalism is death of innovation...
11
Lone Ranger
{ JV / Strategic Alliance }
Coaching DNA10
9Marketing Business
marketing is...
marketing is getting people with a specific challenge to know, like, trust, and refer you.
8(-) Self-Identity
Needs
< NO >
Pro vs. Amateur
7Live By A Marketing Calendar
Backpack.com
{Ideal Client?}7
6Virtual
Domination
web presence vs.
web site
You only need a website if...
...want customers
You only need a blog if...
...want community
Basecamp.com
55Clients, Pull Up A Chair
It works now...
Skype & ecamm.com
iContact.com
gotvmail.com
Sales & Marketing System
5
Look alike...
4Self-Proclaimed Niche Expert
men@pause
and...
and...
men@pause podcast pub
3 Revenue-Producing Process, System, & Model
Preview Call
Complimentary
Preview Call Format
• Here is what I have to offer?
• Here is why it may be right for you?
• Here are the most FAQ?
• Here is what you need to do next?
No-Risk Intake Session
$$
Coaching Model (Virtual Group)
unlimited email
2x monthWebinars
1x month90-minute
Open Q&A Bridge Line
2x month20m Skype
Session
Weekly On-Line Accountability
Plan
Campfire Chat Lounge (Open)
or ...
+Virtual Group Coaching
1 day per Quarter On-Site
2
Communicate Your Unique Difference
Look alike...
© The Trunk Club™ – All rights reserved | www.trunkclub.com ~
The {Insert You} Story
© The Trunk Club™ – All rights reserved | www.trunkclub.com ~
A Case for {Insert You}
© The Trunk Club™ – All rights reserved | www.trunkclub.com ~
1
Riche$ in
Niches!
“It’s taken me all my life to learn what not to play”
Dizzy-Gillespie
Remember...
Download
http://www.slideshare.net/mscott
www.strategicincubator.com
