Internet Traffic Mastery How to drive traffic to your website.

transcript

Internet Traffic Mastery

How to drive traffic to your website

Our top five strategiesOur top five strategies

Andrew and Daryl’s

Internet Traffic Theory

Our Story

Our Rules

Internet Traffic MasteryInternet Traffic Mastery

Strategy 1st

Tactics 2nd

The List

DANGER

Targeted

Trusting

TimelyTraffic Triangle

Three elements of traffic success

REMEMBER

Everyone is not your client

Right Place

Right Time

Right Person

Do Not Expect the Tactic

to do More

than it can do.

The only Three Actions

we want them to take

Register Interest

Buy the Product

Refer others

TrafficTraffic TacticsTactics

1. Joint Ventures2. Adwords3. Speaking4. Affiliates5. Publicity6. SEOSpeaking opportunities

7. Offline advertising

8. Google (free and paid)

9. Blogs

10. Podcasts

11. Co-registration

12. Word of mouth

13. Direct mail 14. Lumpy Mail15. Ebay16. Teleseminars17. Ad to Free Report18. Offline advertising19. Voice Broadcast20. Fax Broadcast21. Emails22. TV23. Radio24. Newspapers25. Banner ads

All traffic strategies are equal.

But some are more equal

than others!

Traffic Traffic TacticsTactics

Our Top Six Tactics

1. Joint Ventures

2. Adwords

3. Speaking

4. Affiliates

5. Publicity

6. SEO

Black Hat

White Hat

Internal

External

Prospects

Two types of MarketingTwo types of Marketing

Marketing

Free list

Marketing

Paid list

- External Prospect

- Internal Prospects

You must know your metrics

You must set KPIs

Key Performance Indicators

allow you to measure your progress

towards your goals.

• KPIs need to be clear and measurable

• KPIs should be measured against steps

in the your process.

If You Can’t Measure It

You Can’t Manage It

The Secrets of Conversion

Secrets of ConversionSecrets of Conversion

TimelyTargeted

Trusting

Traffic Triangle

Multiple

Contact

Online

Offline

Going Offline

% Conversion

$ Per Lead

Relationship

Our top six strategiesOur top six strategies

Joint Ventures

Joint Venture Agreements(JV partner is list owner)

Model 1 – regular stream of customers

A: “Prescribe” membership as part of service

Model 1 – regular stream of customers

B: Include 1 month free membership in big pack

Model 2 – JV has existing email list

C: Mini / soft product launch

You have some exciting new messages

D: Email series driving traffic to site

E: Email series inviting clients to event

F: Teleseminar

G: Provide DVD or other gift with sale

H: Interview, both lists, offer

Affiliate MarketingAffiliate Marketing

• “Sell” your membership site to affiliates

• Make it easy for them to join and explain how to do it

• Provide marketing content for them to ensure they effectively market your site online and offline

• Don’t be stingy with the commission

• List FAQs

• Ensure they can track success

• Keep in contact!

Affiliate Networks• Affiliate Fuel – www.affiliatefuel.com

• Affiliate Traders – www.affiliatetraders.com

• Clickbank – www.clickbank.com

• ClickxChange – www.clickxchange.com

• clixGalore – www.clixgalore.com

• Commission Junction – www.commissionjunction.com

• Linkshare – www.linkshare.com

• ReferBack – www.referback.com

Speaking GigsSpeaking Gigs

1. Capture audience attention

2. Build credibility and rapport with your story

3. Identify and aggravate the problem

4. Show the audience what’s possible for them

5. Give content

6. Make offer with urgency, guarantee and

overwhelming value

Structure of a presentation

Speaking GigsSpeaking Gigs

1. Getting speaking gigs2. How to get the gig3. When to turn a gig down4. How the money works5. Different JV arrangements6. Expected conversion rates7. Fulfillment, stick letters8. Etiquette—scooping the database

Organising a Speaking Gig

WELCOME

Mike Rhodes

Adwords Traffic

WELCOME

Alexei Kouleshov

Search Engine Optimisation

Thankyou

Free Report

Offline MarketingOffline Marketing

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Small ad in

General Media

Landing page

Free Content

Free recorded

message

Marketing the

Funnel

MMCMultiple

Contacts

WELCOME

Barnaby De Palma

Article Traffic

WELCOME

Yaro Starak

Blog Traffic

The Sleeping Traffic Giants

•Ebay

•Co-Reg

WELCOME

Matt and Amanda Clarkson

Ebay Traffic

Co-RegCo-Reg

What is Co-Registration?

Co-Reg is method for generating targeted leads

Co-RegCo-Reg

Co-Reg InfoName

Address

Other qualifiers

Co-RegCo-Reg

How many leads

do you get?

Co-RegCo-Reg

• 5c to $5.00 per lead

• It depends on subject

and amount of info

Co-RegCo-Reg

Internet Secrets Cruise 2008

Cruise to internet success Cruise to internet success with …with …

Andrew and Daryl Matt and Amanda Paul and Mary

$500 refundable

deposit

Membership site

Signup Page

Free Content Page

Landing Page

JVs Affiliates Publicity AdwordsSEO

Articles

Co-Reg

Teleseminars

Speaking

Ad to Free Report

Voice Broadcasts

Fax Broadcasts

Lumpy Mail

OnlineOnline OfflineOffline

Word of Mouth

Mass Media• TV

• Radio

• Newspapers & Magazines

Lumpy Mail

Thankyou

Internet Traffic Mastery How to drive traffic to your website.

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