www.coachmisty.com

Hi, my name is Misty. I am a marketing coach.

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively - yet effectively - market their business.

Intro to Blogging

www.coachmisty.com

This is MARKETING 101…the basicsBlogging + Social Media = SUCCESS!

Intro to Blogging

www.coachmisty.com

What we are going to cover:

1. How to set up your blog2. How to create titles that capture

attention3. How to organize your thoughts and

information to formulate your blog4. How to use your blog to capture leads

Intro to Blogging

www.coachmisty.com

Intro to Blogging

www.coachmisty.com

Setting up your Blog• What is the reason for blogging?• Determine your market• Select a blog name• Set up on Wordpress (easy to use and feature rich)• Pay for Hosting• Have an “About”

Intro to Blogging

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Don’t take what you know for granted.

Intro to Blogging

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Keep in mind people are looking for answers

Intro to Blogging

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Creative Titles that Capture AttentionWrite your titles with 3 audiences in mind (Heidi Cohen):

1. Readers2. Social Shares3. Search Engines

Intro to Blogging

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On average, five times as many people read the headlines as read theactual body of copy that was written

- David Ogilvy

Intro to Blogging

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Creative Titles that Capture Attention• Make your titles clear• Make your titles relevant• Use POWER WORDS that grab attention

Intro to Blogging

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Creative Titles that Capture Attention• Keep a file of ideas (Evernote)• Read other Blogs in your industry• Listen to responses you get from your audience• Recycle / Reuse your content

Intro to Blogging

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Pro Tips:• Use : to separate keywords• Use [brackets] around special content or your brand’s name• Test titles using an A/B Test• Use a max of 70 characters (for SEO purposes)

Intro to Blogging

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1. Create a list of topic ideas• What are the most common questions?• What are the most common problems?• What is everyone talking about?

2. Write your titles• Keep in mind keywords

3. Create an Outline• 2 – 3 Main points

• With 2 – 3 supporting ideas4. Write your introduction5. Write your conclusion

• Use Call-to-actions6. Add additional value

• Images, video, audio, PDF, presentations7. Edit8. Post9. Share10. Capture Leads

Writing your Blog

Intro to Blogging

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Blogging Tips1. Be Brief2. Have Energy3. Be Conversational4. Stay Relevant5. Provide Your Expertise

Intro to Blogging

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Capturing Leads1. Distribute and Promote your blog

• Socail Media• On your website• In emails• Newsletter• Email signature

2. Use CTA’s• Drive traffic to your website• Drive traffic to a landing page

Intro to Blogging

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BONUS: Plugins for your BlogShare This

So your audience can share your contenthttp://www.sharethis.com/#sthash.ryXCb8XP.dpbs

Google Integration Toolkit Webmaster, Analytics, Adsense

http://wordpress.org/plugins/google-integration-toolkit/installation/

Google Analytics DashboardView your analytics right inside Wordpress

http://www.ioncannon.net/projects/google-analytics-dashboard-wordpress-widget/

Maximizing Your SEO

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Questions

Maximizing Your SEO

www.coachmisty.com

Action Steps:Stick to a regular posting schedule

Use an editorial calendar

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