Post on 13-May-2015
description
transcript
By Chris Kieff
@ckieff
*Intro to Social Media Day 3
2
*Agenda
*In depth social media platform review:
*YouTube
*Blogging
*Twitter in Depth
*Terminology
*Best Practices
*Accounts
*Lists
*HashTags
*Link Shorteners
*Tools
*Twitter Terminology
*Following/Follower= asynchronous
*Tweet = post
*@UserName (Handle) = account
*DM or Direct Message = private message
*RT or ReTweet = like
*#HashTag = search term
*Trending Topics = ET tonight
*Tweetup = meetup arranged on Twitter
*Bit.ly/aii8sdf = shortened URL
*Get a Bit.ly account they’re free and provide stats
@ckieff
*Twitter Best Practices*7-10 Tweets per day
*50% promotional/ 50% informational
*Follow back (real accounts not spammers)
*Show your personality
*Dialog- not monologue
*Retweet often
*Give Credit
*Support Other Brands
*Run Contests and Promotions
*You don’t have to always be on topic
*Twitter Accounts
*Create special purpose accounts as needed
*Create accounts for promotions (broadcast only)
*Create placeholder accounts for any names you may use in the future
*Create accounts for major customer facing departments
*2000 Following limit, 90% rule above that
*Most Follow 30-50 with similar Followers
*Twitter Lists
*Public or Private
*Track friends, competitors, industry, influencers, with private lists
*Recommend great tweeters, good sources, funny, insightful, helpful or interesting accounts with public lists
*Good indicator of influence- more lists=better
*Follow people without them knowing you’re following them
*Create automatic lists- www.Listorious.com
*Twitter #HashTags
*#HashTags mark keywords or topics in a tweet so others can easily find it via searching.
*Twitter will automatically search on a #hashtag if clicked.
*Often used for conferences and gatherings
*#Hashtags make TweetChats happen
*Link Shorteners
*Because of Twitters 140 character limit long URL’s need to be shortened.
*Bit.ly (TweetDeck)
*Goo.gl (Feedburner)
*Ow.ly (HootSuite)
*Bit.ly offers free account with tracking
*Hootsuite requires paid account ($6/mo.) for tracking over 30 days.
*Twitter Tools
*www.onefourty.com
*http://oneforty.com/pages/twitterverse
*TweetDeck.com (twitter)
*HootSuite.com
*Twellow.com
*TweetChat.com
*WhatTheHashtag.com
*Twitter Review
*Influencers, press, media, competitors
*You don’t have approve Followers
*You don’t have to Follow Back
*Requires more updates and activity
*Big potential for reaching influencers
*Some tricks, vernacular, but friendly
*LinkedIn In Depth
*Capabilities
*Searches
*Groups
*Best Practices
*LinkedIn Capabilities
*Download email list (unique)
* Search for former employees
*Determine how many employees
* Locate many employees
* Limited communications (Paid is unlimited)
*Can be updated from Hootsuite/TweetDeck, etc.
* 500 Connections is the magic number
*LinkedIn Searches
*Companies
*People
*Positions/Titles
*Schools
*New hires
*Promotions
*LinkedIn Groups
* Groups are where all of the action is
* Formal associations – trade, industry, professional
* Informative – similar products, publications, blogs, news sites
* Post your articles, blogs and links in groups
* Be active, ask and answer questions
* No tools for posting to groups (except multiclippers like M8 Free Clipboard)
* Limited to 50 groups per account
*LinkedIn Best Practices
* Create a business listing for your company
* Link your blogs and sites
* Look at other profiles for leads on how to improve yours
* C-Level executives should have profiles
* Stay active in groups, start one if none exists
* Answer questions
* Inmaps.linkedinlabs.com
* 1 Good Reason 2011 LinkedIn Guide for Business
* http://www.1goodreason.com/blog/wp-content/uploads/2010/12/1-Good-Reasons-LinkedIn-Guide-20111.pdf
*LinkedIn Maps
*Clickable zoomable network map from LinkedIn
*http://inmaps.linkedinlabs.com
*LinkedIn Review
*Most powerful for white collar business, especially B2B
*Great research tool to find leads
*Become active in groups, participate, respond, engage
*Build out your profile &your company’s profile
*YouTube In Depth
*Channels
*Videos
*Best Practices
*YouTube Channels
* Collections of your videos
* Encourages additional viewing by visitors
* Vanity URL’s available www.YouTube.com/1GoodReason/
* Logos, colors- major customers can get more customization
* Invite subscribers- and track them
* Respond to comments
* Add to your Facebook page
* Track Insights
*YouTube Videos
* Short is best 2-3 minutes
* People not things- do interviews
* Use a mic whenever possible
* Add titles and credits (with keywords), brand name, and URL
* Always post a description with keywords
* Promote your video on other social sites
* Always post your videos to many places (TubeMogul.com)
* You have 27 characters before …
* Fill in the Tags
* Use a URL first and it’s clickable
*Video Best Practices
* Use a posting service like TubeMogul.com to post to many different sites, Google, Vimeo, Viddler, Yahoo, etc…
* Release the video to Creative Commons so others can post it too, don’t restrict it
* Don’t be insulted if they use it wrong, it’s still exposure
* Use a Tripod and a Mic (Kodak Zi-8) whenever possible
* YouTube has a keyword suggestion tool
* Complete the location info too
* Encourage people to rate the video, higher ratings mean more viewers
*Lab Time
*Looking at Twitter, LinkedIn, YouTube
*Sharing your finds on the Facebook Group