Post on 28-Nov-2014
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Social Media on Mobile
What’s hot for 2013 ?
Georges-Alexandre Hanin
CEO – Founder @mobilosoft
@gahanin
http://www.express.be/sectors/fr/ict/un-tiers-des-belges-utilisent-leur-smartphone-aux-toilettes/169507.htm
33%
36%
http://www.moodoffday.org/
Source: http://www.express.be/sectors/fr/ict/un-tiers-des-belges-utilisent-leur-smartphone-aux-toilettes/169507.htm
54%
In 2013, consumers will look to their mobile devices to maximize absolutely every moment*
http://www.slideshare.net/trendwatching_com/trendwatchingcoms-10-crucial-consumer-trends-for-2013
http://hbr.org/2013/01/how-people-really-use-mobile/ar/1
http://hbr.org/2013/01/how-people-really-use-mobile/ar/1* http://www.ourmobileplanet.com
• 71% Visit social Networks*• 31% Visit at least once a day*
Social shopping
http://www.slideshare.net/mobilosoft/how-do-shoppers-use-their-smartphone-as-a-shopping-companion
63%
37%YesNo
15-25 y
19%
81%
YesNo
40 +
Do they use social media while shopping ?
36%
64%
YesNo
25-40 y
What is their favorite network ?
Foursquare
19%
59%
88%
31%
33%
48%
93%
25%
Men
Ladies
What is their favorite topic ?
About the shop itself
About a totally other topic
About a promo
Aout a product
About an event happening in the store
55%
61%
50%
55%
44%
Percentage
64%
36%YesNo
25-40 y
73%
37%YesNo
15-25 y
47%53%
YesNo
40 +
Will they use more social media while shopping ?
Diesel on Facebook
Total Belgium on Foursquare
Belgium is the Foursquare country !
https://foursquare.com/infographics/500million
Pinterest – by Oscar de la Renta
Critical success factors
1. Think “Action”
2. Optimize for mobile
3. Reward customers
Test your media for mobile
And your places for actions
Mobile video – x39 in 5 years
http://www.businessinsider.com/state-of-internet-slides-2012-10#-59
Snapchat: temporary pictures (for when you are drunk - ;-)))
More info ?
• Contact: ga@mobilosoft.com
• Blog: http://www.mobilosoft.com/blog
• Audit tools:– Test your site: http://www.mobilosoft.com– Test your places: http://www.mobilosoft.com