Post on 17-May-2020
transcript
Agenda• BEFORE the interview…
• WHAT is STAR?
• WHEN do I use it?
• WHY should I use it?
• HOW do I use it?
• Activity
• Wrap-up
• Questions
Intro to STAR Method
2016 Fall Elective Preview
Cornerstone
SYLLABUS
Date Topic
Monday, May 16th Intro to Cornerstone/Honor Code signing
Monday, May 23rd Town Hall/Preview of Matrix
Wednesday, May 25th Alumni Speaker – Brandon Beeken
Friday, June 10th Alumni Speaker – Danielle Bahri
Monday, June 13th Elective Preview
Monday, June 20th Registration Instruction
Monday, July 18th Fall Semester Dynamics
Monday, August 1st Core Value Awards/Summer Wrap-Up
Tuesday, August 2nd Alumni Speaker – Shane Jackson
You are
here
Perspective
IntroductionAmy Bentley
Information Systems & Operations Management
(ISOM)Professor George Easton
Fall Offerings
• BUS 554. Advanced Data Science
• BUS 555/555P Appcology: New Commerce Infrastructure Systems (NCIS)
• BUS 651. Strategic Decision Analysis
• BUS 653. Operations Strategy
• BUS 659. Process Analysis and Six Sigma
Spring Offerings
• BUS 553 Supply Chain Management
• BUS 556/556P. Analytics for e-Markets
• BUS 557. Management Science in Spreadsheets
• BUS 558. Project Management
• BUS 651/651P. Strategic Decision Analysis
• BUS 654 Service Operations
• BUS 655/655P Business Forecasting
• BUS 654 Intro. to Business Data Analytics*
*moving to Fall in 2017
All Elective Offerings are open to both day and evening MBA students.
*subject to change
Tell Me More!
• See appendix to slide deck for detailed course descriptions and instructor contact info
• Information systems and operations management covered in core
• Electives like Appcology and Operations Strategy delve deeper into topics within ISOM
• Electives like Advanced Data Science, Strategic Decision Analysis and Six Sigma provide tools that can be applied in many fields
BUS 554: Advanced Data Science(day offering)
• Interdisciplinary– Business– Computer science– Statistics
• Data acquisition, data cleaning, storage and retrieval, data analysis
• Python and R• Useful for anyone who will have to interface with
decision science teams• Geared toward top 15% of GBS students in terms of
quantitative and/or computer skills
Bus 651/651P: Strategic Decision Analysis(day and evening offering)
• Analysis of decision problems focusing on strategic interaction and the complexity of multiple players
• Applications:– models of competition and cooperation– product introduction and pricing– strategic moves– negotiation, auctions & bidding – fair division– coalitions, voting and group decisions
• Useful for anyone who has to make strategic decisions -Especially useful for consultants or others who have to analyze decision situations and make recommendations.
BUS 659/659P: Process Analysis and Six Sigma(day and evening offering)
• Process improvement methodology
• Used by 1000s of companies in both manufacturing and services
• Course is intended for a general audience
• Useful for anyone who will end up working for a company doing Six Sigma or who works as a consultant that deals at all with operations
BUS 555/555P Appcology: New Commerce Infrastructure Systems
(evening offering)
• Ecology and design of apps in the mobile commerce infrastructure– Design and implementation of apps– Internet of things/machine to machine communication– New commerce infrastructure – e.g., e-books, 3-D printing
• Frequent outside speakers and presenters
• Project oriented involving development
• Ends with “venture voting” with angels, VCs and developers evaluating plans and products
BUS 653: Operations Strategy(day and evening offering)
• How can operations create and sustain competitive advantage?
– Value proposition
– Design of operations to support value proposition
– Global considerations
• Useful for anyone planning a career specifically in operations or those with broader interests who may in the future need to analyze and improve operations for strategic purposes.
All offerings are open to both day and evening
MBA students
BUS 554. Advanced Data Science(day offering)
This course is an advanced analytics course focusing on data science. Data science is an emerging interdisciplinary field that draws from computer science, statistics, business, as well as other fields. The key phases of data science projects will be discussed in the course: data acquisition, data cleaning, storage and retrieval, and data analysis. Students should expect to face unstructured problems that will produce significant frustration (all a part of functioning in this arena). Learning some computer programming is fundamental part of this course (Python and R). The course is intended only for students in the top 15% of the population of GBS students in terms of quantitative or computer skills. Before signing up for this course, review the information at DataScienceSource.com/GBSCourseInfo to make sure that the course and you are a good fit. Also, feel free to contact george.easton@emory.edu for more information.
BUS 555/555P. Appcology: New Commerce Infrastructure Systems (evening offering)
The course will explore issues associated with the emerging types of applications and services changing forms of software ecosystems and commerce interactions. We will involve both design and development of real apps, gizmos, widgets. Engage in New Software Environments: With the assistance and experience of actual app developers, we will explore the design and creations of these “snack-size “applications for mobile and desktop environments. The course will consider the opportunities for new patterns of communication between organizations and their mobile stakeholders. Visit http://www.emory.edu/BUSINESS/app/ for more information.
651. Strategic Decision Analysis(day and evening offering)
Advanced topics and tools for analysis of decision problems, focusing on the complication of multiple decision makers.The course starts with the fundamentals of game theory and develops conceptual frameworks and analytical tools for strategic thinking and action. Applications include models of competition and cooperation, strategic moves, negotiation, auctions & bidding, fair division, coalitions, voting and group decisions, and large systems of decision makers. In addition, we revisit the underlying psychology of decision makers – in ourselves and in the others we interact with – and develop methods for overcoming natural weaknesses and “decision traps” in strategic interactions.Contact michael.miller@emory.edu for more information.
BUS 653. Operations Strategy (day and evening offering)
The goal of this course is to provide students with an understanding of how to formulate an operations strategy and evaluate its impact on the bottom line. The course considers a variety of possible ways in which to compete on operations, including low cost, high quality, flexibility or speed of customer response, and innovation. In doing so, the course examines the complexities associated with global operating systems, including the hidden costs of outsourcing and offshoring.
Contact eve.rosenzweig@emory.edu for more information.
BUS 659. Process Analysis and Six Sigma (day and evening offering)
Process analysis is a key component of Six Sigma programs. Six Sigma is an approach for performance improvement that was made famous by GE and is currently being implemented by thousands of companies. The analytical skills you learn in this course are important to many employers and can be foundational for a career in operational performance improvement. Contact george.easton@emory.edu for more information.
Organizations & Management
(O&M)
Professor Wes Longhofer
Elective Preview
Organizations &
Management (O&M)
Fall, 2016
What O&M classes are about
Teams
People
Leadership
Design
Networks
ChangeEntrepreneurship
Conflict
Organizing Strategy
Strategy and Orgs in Health Care Sector
Health care industry operates on different rules
than any other, and they are changing
• Example topics• Changing basis of competition in health care
• Changing organization of health firms and networks
• Relationship to politics and institutions
• Professional and ethical interactions
BUS 532/532P: Business and SocietyWesley Longhofer, PhD, Mondays, 6:30-9:15pm
History of the corporation
Corporate social responsibility
Ethical consumerism
Fair trade and certifications
Sustainability and climate change
Business and politics
Human rights and labor
Global health
International development
Social movements and protest
“Audacious ideas” pitch contest
Photo credit: Samuel James.
This course gives a broad perspective on the challenges and opportunities of business
in society, such as maintaining legitimacy, acquiring resources, building partnerships,
and solving complex global problems.
First step in Social Enterprise @ Goizueta curriculum
Managing Groups and Teams (Jill Perry-Smith)
• Individuals succeed through groups
• Esp. in consulting, finance, etc.
• Fostering excellence in teams
• Team design and composition
• Internal team dynamics
• External team dynamics
• Example integrative topics
• Creativity in teams
• Conflict in teams
• Experiential learning
Negotiations
• Manage interpersonal and
intergroup conflict
• Conflict is inevitable – what are you
going to do about it?
• Rare skill; most people only learn by
personal limited experience
• Create opportunities from
conflict
• Craft highest value agreements
• Experiential learning
• Half of class is practicing skills
• Immediate and life-long value
• Experiential learning (live negotiation
training)
• Manage negotiations constructively• Build skills to craft highest value agreements
• Enhance leadership
• Theoretical understanding of interpersonal
and group negotiations• Rare skill; most people only learn by personal
limited experience
• Immediately practical and life-long value
BUS 632: Negotiations
(Erika Hall)
Leading and Managing Change (Joerg Matthiessen)
Change is hard and risky, but a challenge almost every firm faces with arrival of
problems and opportunities.
• Trigger points of change
• Design and plan systemic
large scale organizational
change
• Making change happen
• Group assignment focused
on industries in structural
decline
Multinational Firms and Strategy (L.G. Thomas)
• Advanced strategy course
• integrates strategy w/ accounting, finance, and economics
• choice of competing models
• matching specific models to firm/industry/country
• Firms & countries in global economy
– Link country context and firm performance
– evidence based strategy
• financial performance vs. cost of capital
• measure differences across firms and markets
• empirical differences among countries/within industries
Entrepreneurship (Charlie Goetz)
• Focus on all the elements leading up to the launch of a
new business
• Study real life examples of both successful and failed
business ventures
• Development of an idea into a business plan
First class in entrepreneurship
Method and apparatus for automatically
determining the approval status of a potential
borrower – U.S. Patent Pub. WO 1993017391 A1
(Charles F. Goetz, Robert M. Jones, Larry L. Steele)
Applied Entrepreneurship (Charlie Goetz)
• Focus on “how to” build, launch, manage, grow and sell a
new venture
• Provides a set of analytical and solution building
methodologies that apply across industries and
organizational settings
• Provides experience in running a fictional business from
the perspective of the CEO and top management team
Second class in entrepreneurship
MarketingProfessor Ed Leonard
MARKETING AREA
FTMBA Electives2016-2017
FALL MARKETING ELECTIVES
Class # Course Name Instructor
543 Digital Marketing and Social
Media
Chae
546 Integrated Marketing
Communication
TBD
547 Product and Brand Bowman
548 Sales and Business
Development
Kelly
641 Global Marketing Seminar Sheth
649 Marketing Strategy Leonard
543 – DIGITAL MARKETING AND SOCIAL
MEDIA
• Digital Marketing Tactics &
using Social Media to
generate customer insights
– Websites
– Search ads
– Display ads
– Web metrics and analytics
– Recommendation / review
systems
– Online advertising, social
media, mobile
– Experimentation
Career Relevance
• Marketing analytics
• Advertising agencies
• Digital marketing
• General managers
• Marketing Strategists
• Brand Managers
• Consultants
546 – INTEGRATED MARKETING
COMMUNICATIONS
• Covers all forms of
Communication such as– Advertising
– Direct marketing
– Digital Marketing & Social
Media
– Public Relations
• Understand the concepts
and frameworks used to
develop and sustain
effective marketing
communication campaigns
Career Relevance
• Advertising agencies
• Brand Managers
• General managers
• Marketing Strategists
• Consultants
547 – PRODUCT AND BRAND MANAGEMENT
• Creating, maintaining, and
managing brand equity
• Media creative and media planning
• Pricing strategies and
tactics
• Sales forecasting
• Develop and implement a
brand plan over a
(simulated) 10-period
horizon.
Career Relevance
• Brand Managers
• Advertising agencies
• Marketing Strategists
• General managers
• Consultants
• Marketing analytics
548 – SALES & BUSINESS DEVELOPMENT
• B2B sales organizations
• What makes an effective
sales organization
• How management
decisions impact sales force
productivity
• Emerging trends and best
practices in B2B sales
Career Relevance
• B2B Sales & Sales
• General managers
• Consultants
641 – GLOBAL MARKETING SEMINAR
• Objective is to provide
exposure to marketing
paradigms and practices to
building sound marketing
marketing programs in the
face of increasing global
competition especially in
emerging markets.
• The focus is future oriented
rather than historical.
This course counts towards the
Global depth requirement.
Career Relevance
• Consulting
• General management
• Brand management
• Entrepreneurs
• Hi-tech
649 – MARKETING STRATEGY
• Building and Executing
Marketing strategy
• Marketing resource allocation
• Market opportunity assessment
• Marketing analysis and
planning
• Customer analysis and
valuation
• Strategy evaluation tools
Career Relevance
• CMO’s
• Marketing Strategists
• Consulting
• General management
• Brand managers
• Entrepreneurs
FALL & SPRING MARKETING ELECTIVES
Course # Course Title
543 Digital Marketing & Social Media
546 Integrated Marketing Communication
547 Product and Brand
548 Sales & Business Development
641 Global Marketing Seminar
649 Marketing Strategy
Course # Course Title
542 Marketing Intelligence and Customer
Insights
544 Marketing Consulting Analytics
545 Sports Business Analytics
549 GMSC (Marketing Strategy
Competition)
646 Consumer Behavior
648 Channel Strategy (ACE)
Fall
Spring
AccountingProfessor Usha Rackliffe
Accounting electives
Usha RackliffeAssistant Professor in the Practice of Accounting
The Field of Accounting Includes:
Audits
Taxes
Financial accounting is important for…
USES
Credit Analysis Equity Analysis
Management &
Control
Mergers, Acquisitions
& Divestitures
Director OversightRegulation
External Auditing
Labor Negotiations
Financial
Management
Accounting electives
Fall 2016
• 513–Managerial accounting
• 516–Nonprofit accounting
and reporting
• 518–Entrepreneurial
accounting
• 612A–Financial reporting I
• 615–Federal income taxation
• 618–Auditing
• 619–Information and global
capital markets
Spring 2017
• 513-Managerial accounting
• 514-Financial statement
Analysis
• 612: Advanced financial
Accounting
• 612B–Financial reporting II
• 613–Advanced managerial
accounting
• 616–Corporate and
Partnership Tax
Summer 2016: Required: BUS 512: Financial Reporting and Analysis
BUS513—Managerial accounting
• Prof. Ted Rodgers
• MW 8:30-9:45AM
• Audience:
• Corporate finance,
consulting, marketing
• NOT:
• Financial accounting
• Undergraduate cost
accounting
• Focus:
• Managers’ use of internal
information for
strategic/operational
decisions
• Topics:
• Strategic cost management
• Performance management
BUS 612, 612A, 612B
BUS 612
• Mergers/Acquisitions, Consolidated financial statements, foreign currency transactions, translation of foreign currency financial statements, governmental accounting
BUS 612A, 612B
• Comprehensive financial accounting and reporting sequence that
includes the financial statements, and issues related to current assets,
current liabilities, capital/PPE/ and intangible assets,long term
liabilities, stockholders' equity, dilutive securities, investments, income
taxes, pensions, and leases as well as the statement of cash flows,
accounting changes and errors, and full disclosure in financial
reporting.
BUS 518: Entrepreneurial Accounting
Idea Startup IPO
Forms of business: new venture, franchising, buying an existing business
Choice of business organization, with a special emphasis on LLCs
Choice of financial reporting basis: cash basis, tax basis and accrual basis
Operational decisions such as:
accounting/tax software
budgeting and variance analysis
costing and pricing decisions
balanced scorecard
banking relationship
Revenue models and recognition, with a special look into ways of collecting money from customers
(e.g., Paypal, Amazon, Square)
Working capital management, including credit analysis and inventory costing
Basic taxation of business operations (e.g., Schedule C, corporate, pass-through, revenue,
deductibility of expenses, depreciation, home office)
Forecasting and pro forma financial statements
Valuation of small, private firms
Sources of financing, with a special emphasis on their accounting (e.g., debt including amortization
schedules, leasing, issuance of preferred and common stock, stock options)
Bankruptcy, Liquidations.
BUS516—Nonprofit financial reporting &
analysis
• Prof. Jan Barton
• W 6:30-9:15pm
• Audience:
• Social enterprise, healthcare,
• Corporate finance, management,
• Consulting
• IB, financial analysis
• Focus:
• Practical analysis of financial statements of nonprofits
• Topics:
• Regulation and taxation
• Governance
• Budgeting and control
• Complex transactions
• Revenue, grants, donations, restricted/unrestricted funds investments, split interests, debt, M&A, taxable transactions
• Financial ratio analysis
MaterialsFinancial statements of real nonprofits:
Animal rights: The Humane Society
Culture: Metropolitan Museum of Art, National Public Radio
Youth: Save the Children, United States Olympic Committee
Education: Emory University, Teach for America
Environment: Greenpeace
Health care: Médecins sans Frontières, Planned Parenthood
Hospitals: Mato Clinic, St Jude’s Children’s Research Hospital
Human rights: ACLU, Human Rights Watch
Humanitarian: Red Cross, Catholic Relief Services, World Vision
Microfinance: Acumen, Kiva
Foundations: Clinton Foundation, The Coca-Cola Foundation,
Bill and Melinda Gates Foundation
Religion: Billy Graham Evangelistic Association
Welfare: AARP, AIDAtlanta, Habitat for Humanity, YMCA, Ronald McDonald House, Wounded Warrior Project
USHA.RACKLIFFE@EMORY.EDU
Any questions?
FinanceProfessor Nicholas Valerio
Day-MBA Finance Electives
Fall 2016
Finance Electives
• BUS 502 Economic Environment of Business (Hill)
• BUS 589 Mergers & Acquisitions (Ganduri)
• BUS 620 Advanced Corporate Finance (Rosenfeld)
• BUS 622 Doing Deals: Private Equity (Crowley & Furman)
• BUS 623 Security Analysis & Portfolio Mgmt. (Barillas)
• BUS 624 Derivative Asset Analysis (Valerio)
• BUS 627 International Finance (Schmidt)
• BUS 628 Investment Banking (Crowley)
• BUS 629 Fixed Income Securities (Valerio)
• BUS 680 Illiquid Alternative Investments (Baks)
• BUS 685 Entrepreneurial Private Equity (Baks)
• BUS 625 Real Estate Finance (Black)
• BUS 682 Real Estate Market Analysis (Black)
• BUS 688 Real Estate Development (Fogarty)
Finance Electives
BUS 502:The first half of BUS 502 (The Economic Environment of
Business) deals with macroeconomics (central bank policies,
labor markets, fiscal policy, long-term growth, exchange
rates). The second half covers topics in applied microeconomics
(regulation, energy, environmental policy, product pricing). The
course attempts to present a range of political perspectives on
economic policy. The only prerequisite is BUS 501. No math
beyond high school algebra.
Finance Electives
• BUS 502 Economic Environment of Business (Hill)
• BUS 589 Mergers & Acquisitions (Ganduri)
• BUS 620 Advanced Corporate Finance (Rosenfeld)
• BUS 622 Doing Deals: Private Equity (Crowley & Furman)
• BUS 623 Security Analysis & Portfolio Mgmt. (Barillas)
• BUS 624 Derivative Asset Analysis (Valerio)
• BUS 627 International Finance (Schmidt)
• BUS 628 Investment Banking (Crowley)
• BUS 629 Fixed Income Securities (Valerio)
• BUS 680 Illiquid Alternative Investments (Baks)
• BUS 685 Entrepreneurial Private Equity (Baks)
• BUS 625 Real Estate Finance (Black)
• BUS 682 Real Estate Market Analysis (Black)
• BUS 688 Real Estate Development (Fogarty)
Finance Electives
BUS 622:The course is designed as a workshop in which law students
and business students will work together to structure and
negotiate varying aspects of a private equity deal, from the initial
term sheet stages, through execution of the purchase
agreement, to completion of the financing and closing. Private
equity deals that are economically justified sometimes fail in the
transaction negotiation and documentation phase. This course
will seek to provide students with the tools necessary to tackle
and resolve difficult deal issues and complete successful deals.
Students will be divided into teams of lawyers and business
people to review, consider and negotiate actual transaction
documents. Issues presented will include often-contested key
economic and legal deal terms, as well as common ethical
dilemmas.
Finance Electives
• BUS 502 Economic Environment of Business (Hill)
• BUS 589 Mergers & Acquisitions (Ganduri)
• BUS 620 Advanced Corporate Finance (Rosenfeld)
• BUS 622 Doing Deals: Private Equity (Crowley & Furman)
• BUS 623 Security Analysis & Portfolio Mgmt. (Barillas)
• BUS 624 Derivative Asset Analysis (Valerio)
• BUS 627 International Finance (Schmidt)
• BUS 628 Investment Banking (Crowley)
• BUS 629 Fixed Income Securities (Valerio)
• BUS 680 Illiquid Alternative Investments (Baks)
• BUS 685 Entrepreneurial Private Equity (Baks)
• BUS 625 Real Estate Finance (Black)
• BUS 682 Real Estate Market Analysis (Black)
• BUS 688 Real Estate Development (Fogarty)
Finance Electives
Finance Electives
Industry
Finance
Financial
Institutions
Financial
Markets
620 Advanced Corporate
622 Doing Deals:
Private Equity
589 Mergers &
Acquisitions623 Security Analysis
& Portfolio Management
624 Derivative Asset
Analysis
629 Fixed Income Securities
680 Illiquid Alternative Investments
685 Entrepreneurial Private Equity
627 International Finance
628 Investment Banking
Finance Electives
Questions?