Intro To Twitter Advertising

BNSW – Exeter

By Chris Wood

• Online Marketing &

Social Media Specialist

• Provides training to businesses on how to use social media & other online marketing activities

• Showing how to engage & promote online to customer base

Intro to Chris Wood

@qChrisWood

Twitter Advertising

Available in UK since Apr 2014

Pay Per Click Advertising – only pay when someone clicks on your Ad

Various campaign options and ways to target your audience

2 of them – Grow Followers & Promote Tweets

Ideal if just starting Twitter and/or need to quickly building following

One of the tactics we used to grow following of @devonbizexpo to over 800 followers within 2 months (from scratch)

Grow Followers

Ideal to increase online reach of key messages to targeted audiences

One of the tactics we used to drive traffic to Devon Business Expo – where almost 50% came from social media

Promote Tweets

Targeting Audiences

Note – limited location options. For Exeter and nearby can only enter South West

Promote Existing or New Tweets

Just like Google and Facebook Ad advertising

Budget

Stats

&

Check out the more advanced campaign options

Click To Website / Lead Generation Campaigns

Targeting Website Visitors

Targeting email database list – depending on email software provider

Once Tried Basics

We Can Help

• Upcoming Intro Social Media & Online Marketing Course – Exeter 23rd Oct

• Onsite Training

• Outsource Activities

Q&A

Q&A

Follow Us On:

@qChrisWood

@qSocialMedia

www.facebook.com/qsocialmedia

www.linkedin.com/company/q-social-media