to

Source: semanticstudios.com

Build the next-gen cheese grater. scenario:

“I want it to be unique, like the iPhone… this thing needs to ROCK.”

mr. executive:

lol, no

“Sales are terrible, I need you to find out why. Maybe we should add a touch screen.”

mr. executive:

“Here’s a novel idea: why don’t we talk to our user, watch how they use it, and find out why they don’t like it.”

ux architect:

“I love the style, rock on.” (as she snaps the guitar in half with a block of sharp cheddar)

ms. user:

observations: •  Trouble holding the grater. •  Displeased huff scraping grated cheese off of the cutting

board. •  “The grating surface is too small! The cheese I buy is like,

four times this big.”

Source: akendi.ca

Much better

I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.

Jeff Veen

Source: xkcd.com

How easy is it for users to accomplish basic tasks the first time they encounter a design?

learnability

Once users have learned the design, how quickly can they perform tasks?

efficiency

When users return after a period of not using a design, how quickly can they perform tasks?

memorability

How many errors do users make, how severe are these errors, and how easily can they recover from the errors?

errors

How pleasant is it to use the design? satisfaction

investigation ideation design user testing

A primarily qualitative UX activity used to evaluate a product by testing it with real users.

ux testing

• Generally 3-5 participants per user-type. •  Lo/mid/high-fidelity or finished product. •  Possibly competitive or comparative.

test setup

Source: nngroup.com

Centered around observing user behavior. User-provided feedback is secondary data.

ux testing is…

Task-based. ux testing is…

One-on-one. ux testing is…

A fantastic consensus builder. ux testing is…

Iterative. ux testing is…

“Think-aloud.” ux testing is usually…

An eye-tracking study. ux testing is sometimes…

Passively moderated, sometimes actively moderated.

ux testing is sometimes…

Conducted with the facilitator in the room with the participant, sometimes in a control room.

ux testing is sometimes…

•  In-lab •  On-site •  Remote •  Unmoderated

ux testing is sometimes…

A validation technique. Test early and often—formative, not summative.

ux testing isn’t…

About testing your users. ux testing isn’t…

•  Contextual Inquiry •  User modeling •  Journey mapping •  Card Sort •  Tree Test •  Preference testing •  Design studios •  Heuristic evaluation •  A/B testing •  User diaries •  Surveys •  Focus groups

other ux activities

h"p://linkedin.com/in/jaketruemper truemper@gmail.com  

QUESTIONS?

@trump29