• Free tools to identify and track influential people on any topic, any language across the blog and twittersphere

BlogLevel and TweetLevel: a GPS for navigating influence

Used by brands as a social media planning and measurement tool

analyze buzz share of voice related phrases

which web links are shared most

Used to identify who is influential on any specific topic

First sort by context and relevance

...then analyze relevant people’s influence

Understanding the influentialdetailed analysis of blogger and tweeter

The science behind the toolsbased upon two pillars1) Open, unique algorithm• BlogLevel ranks importance by

how much a post is discussed on twitter, and how optimized the blog’s content is for search.

• TweetLevel ranks those who break news or are ‘idea starters’ higher than those who ‘amplify’ other people’s ideas.

• Extra weight given to those who are highly engaged.

2) The new influentials • Influence is derived from how

information flows between different people – this is known as the ‘Topology of Influence’.

• Backed-up by the Web Science team at the University of Southampton, influential people can be: idea starters, amplifiers, curators, commentators or viewers.

• People within thesedifferent categories allportray behavioralattributes that whencomplemented aremore likely to promotethe spread of a message.

For more information....

TweetLevel questions: tweetlevel@edelman.com

BlogLevel questions: bloglevel@edelman.com

Via twitter: @jonnybentwood

Media inquiries: Marina.Mikus@edelman.com

Thank you for using these tools --

we hope you find them valuable!