FUSE Insight: an introduction

smart listening powering smart decisions

The importance of strategic listening

"I have come to the conclusion ... that the single most significant strategic strength that an organization can have is ... a commitment to strategic listening on the part of every member of the organization." - Tom Peters

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What is the cost of not listening?

The best strategic listening is done by professional interviewers - but that is difficult

Nature of intelligent interviewing: complex decision trees

Have you ever used Internet banking?

How often do you use it?

How do you use it?

Do you think you might use it in the future? Why don't

you you expect to use it?

When might you start to use it?

YES

NOYES

NO

Creating a natural, conversational experience

Our secret sauce: auto-programming decision trees

Our platform is used for multiple solutions

And has been used by global brands

Providing critical insight

Helping companies and customers reach decision points faster

smart listening powering smart decisions