Introduction

to

Growth Hacking

A growth hacker is a person whose true north is growth.

Everything they do is scrutinized by its potential impact on scalable

growth.

Sean Ellis Growth advisor at Dropbox

Coined the term “growth hacking” in 2010

“

The Hotmail example

The Hotmail example

The Hotmail example

The Hotmail example

“PS: I love you, get your free email

at hotmail”

The Hotmail example

The Airbnb example

Brian Chesky, Joe Gebia, Nathan Blecharcyk

2007

The Airbnb example

The Airbnb example

The Airbnb exampleCraigslist integration

The Airbnb exampleCraigslist integration

The Airbnb exampleCraigslist Bot

The Airbnb example

This is

Growth Hacking

Analytics Are

Key

AARRRQuora example

AARRRQuora example

AARRRQuora example

AARRRQuora example

AARRRQuora example

Know your metrics

Know your metricsTools

Traffic: Google Analytis

User behavior: Mixpanel, KISSmetrics

Attribution tracking: UTM tags, BranchMetrics

Know your metricsOne metric that matters

Facebook: 10 friends in 7 days

Twitter: following 30 people

Secret: 90% of users that engage in a conversation come back within the week

how to improve this metric? the growth process

The growth process

1. Define actionnable goals (based on data)

2. Implement analytics to track your goals.

3. Prioritize: Probability of Success, Impact & Ease (PIE)

4. Build it

5. Measure: Gauge success of new features.

6. Understand the results and do it again.

growth tactics

Growth tacticsAcquisition channels

Growth tacticsacquisition: Piggy backing

Growth tacticsacquisition: scarcity

Growth tacticsacquisition: scarcity

Growth tacticsacquisition: fake it ’til you make it

PayPal used bots that bought from eBay merchants and asked to use PayPal.

Growth tacticsacquisition: fake it ’til you make it

Growth tacticsactivation: AB Testing

Growth tacticsactivation: AB Testing

Tools: Optimizely, Unbouce, Vanity (RoR)

Growth tacticsactivation: onboarding

Growth tacticsactivation: personalize onboarding

Tools: Branch Metrics, Yozio

don’t fill a leaking bucket

retention is king

Growth tacticsretention: personalized emails

Tools: Vero, Customer.io, Iterable

Growth tacticsretention: gamification

Foursquare

Growth tacticsretention: building a habit

Shopkick

Growth tacticsrevenue: urgency and scarcity

booking.com

Growth tacticsreferral: dropbox

Growth tacticsreferral: lyft

growth hacking is a

mindset

Thank you!

http://growthbakery.com

amontcoudiol@gmail.com @adrienm