Introduction to social media course

transcript

The Six Minute StrategistBusiness Strategy, Work Smarter

http://jbdcolley.com

Introduction to Social MediaPresentation to The Recovery Career Service

Contents

Part 1 - Introduction Part 2 - A Social Media Manifesto Part 3 - Landscape Part 4 - Strategy Part 5 - RCS’s ObjectivesPart 6 - ToolsPart 7 - Tips and Tricks

Part 1INTRODUCTION

4 Questions

Who are your Audience?

Where are theyon Social Media?

Part 2A SOCIAL MEDIA

MANIFESTO

What is social Media?Social

InboundOnline

Connected

How does Social

Media work?

Socialisation

Know Me

Trust Me

EvangeliseMe

Pay Me

Like Me

Find Me

How good are your relationships?

But...You need to map this process to your network....

Quality ofNetwork

Spectator

Activist

Evangelist

Patron

Pedestrian

Absentee

6 PSTHE OLD LANGUAGE OF

MARKETING

PRODUCTPRICEPLACE

PROMOTIONPACKAGINGPUBLICITYNOT ENOUGH

THE NEW LANGUAGE OF

MARKETING

CONNECTENGAGE

ADD VALUESHARE

ENCOURAGEREFER

This is allContentDriven

CONTENT TEXT

AUDIOVIDEO

IMAGES

CONTENTOWNEDEARNED

PAIDShared = Social

COMMUNITYWHO?WHAT?

WHERE?HOW?

ACCESS ANYWHEREdesktop laptoptablets

smart phonesTV

“THE COGNITIVE LIMITTO THE NUMBER PEOPLE

WITH WHOM ONE CAN MAINTAIN STABLE SOCIAL

RELATIONSHIPS”

COMMUNITYFANSLIKES

FOLLOWERSCONNECTIONS

FRIENDS

Who is inYour

Tribe?

SOCIAL MEDIAMANIFESTO

DON’T SELLSHARE

ADD VALUE

Part 3LANDSCAPE

The Marketing Ecosystem

http://www.mullen.com/wp-content/uploads/2009/06/Mullen_Marketing_Ecosystem.pdf© John colley 2012

In summary...this means...

http://www.mullen.com/wp-content/uploads/2009/06/Mullen_Marketing_Ecosystem.pdf

PrintExperiential

Audio/Visual

Public Relations

Out of Home

MobileDirect

MarketingLocationBased

ONLINE

Podcasts

eCommerce

Gaming

Search

OnLineAdvertising

VideoCasting

SocialNetworking

Websites

The Online Ecosystem consists of...

Lets look at this another way...

Expressing Networking

GamingSharing

SocialPlatforms

Lets look at these in more detail...

Publication Discussion

Aggregation

Search Niche B2B Mobile Tools

Content

Product Place

SocialGames

CasualGames

CasualMMO MOG MMORPG

SOCIAL PLATFORMS

Expressing Networking

GamingSharing

SocialPlatforms

ExpressionContent Creation

DiscussionWordPress Blog

Twitter

NetworkingB2B

MobileLinkedin

Mobile Application

SharingContentYouTubeiTunes

SlidesharePinterest

Social PlatformsFacebookGoogle+

What? Why?Who?

Characteristics?How?

Action?

Lets Reorganise this to make it more useful...

WEBSITE

NETWORKING

IMAGES

PLATFORMS LINKEDINTWITTER

YOUTUBE

ITUNES

PINTERESTSLIDESHARE

FACEBOOKGOOGLE+

HUB AND SPOKE

Part 4STRATEGY

WebsiteControl

BlogEmail List

Video and Audio

WebsiteFunnel Strategy

CommentsCalls to ActionFree Give Away

Content CreationRepurposeEverGreen

StoriesPersonal

Publishing Strategy

Text Strategy1.Blog Post2.Share on Linkedin, Facebook, Twitter, Google+3.Embed an Image - share on Pinterest4.Record it in audio - publish on iTunes5.Make a short Intro Video - publish on YouTube - link back to Blog post6.Create a slidedeck, publish on Slideshare, share on Linkedin, Facebook, Twitter, Google+, other platforms

Audio Strategy

1.Record a Podcast, publish on iTunes2.Share on Linkedin, Facebook, Twitter, Google+, other platforms3.Create a blog post about it4.Embed an Image - share on Pinterest5.Make a short Intro Video - publish on YouTube - link back to Blog post and iTunes6.Create a slidedeck, publish on Slideshare, share on Linkedin, Facebook, Twitter, Google+, other platforms

Video Strategy

1.Record a Video, publish on YouTube2.Take the Audio track, publish on iTunes3.Share on Linkedin, Facebook, Twitter, Google+, other platforms4.Create a blog post about it5.Embed an Image - share on Pinterest6.Make a short Intro Video - publish on YouTube - link back to Blog post and iTunes7.Create a video page on your website

Image Strategy

1.Have a photo Gallery on your Website2.Publish images in blog posts3.Share images on Google+, Linkedin, Facebook4.Invite community to create images5.Share on Pinterest and Flickr and other platforms

Search Engine OptimisationAuthority & Relevence

KeywordsOrganic or Paid

of GoogleYouTube

Content & Links

Part 5RCS Case Study

RCS Message?Unique?

Interesting?Engaging?Support

InspirationConfidence

Buyer PersonaIdentify your Customer

CelebrityBusiness OwnerC suite executive

Consultants

problems?High staff turnover

Key defectionsLow staff morale

High recruitment costsLack of references for

candidates

Message to PartnersBenefits of Service

PersonnelNew Team Members

TrainingQualityTalent

“Fanatical about Talent”Short MessageOwn the Words

Build the Networkwho do you Know

Partner TestimonialsWebinars

EventsHangoutsEmail List

Social ProofLists of Partners

Blog RollBanner Ads

LikesShares

Comments

Content CreationeBook

ObjectivesBenefitsStories

CommitmentCommunity

Influencer StrategyIdentifyEngageRecruit

Klout/Peer Index

Part 6Tools

Email Listaweber/mailchimp

analyticscontrol

auto-respondersemail addresses

Google AnalyticsGoogle Alerts

A/B TestGoogle Webmaster Tools

SyndicationAutomationHootsuite

iPadioSocial Oomph

Tweetdeck

Mobile ApplicationBespokeCostsDesign

FunctionalityApple Touch Icon

Blog = WordpressImages = iPhone

Video = iPhone, iMoviePodcast = Samson GoMic,

Garage Band, iPadioPresentation = Screenflow,

iMovie

Learn MoreListen to Podcasts6MS 2013 Calendar

http://jbdcolley.com/calendar(its Free, No Sign Ups)

If in DoubtGoogle it

Search on YouTube

Part 7Tips and Tricks

Website/BlogRepurpose ContentBlog Post Schedule

Free Give AwayWork to build the List

PopUps

TwitterAuto DM for New Follower

Auto RT for SitesSchedule Old Blog PostsKey Influencers - Mobile

LinkedInSelect your GroupsGroups Messaging

Group SharingWatch LimitsSlideshare

YouTubeTagging

TranscriptLead Brite Embed ToolKeep Short <3 minutes

AnnotationsCalls to Action

Policies and Guidelines

Take Legal AdviceSpeak to other Organisations

and Companies

Thank You...Questions?

Introduction to social media course

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