Post on 28-Nov-2014
description
transcript
Introduction to social media for not-for-profits
What’s it about and how to get started
Insert location name
Who am I?
• Ben Teoh• Content Community
Coordinator at Connecting Up
• Social media, blogs, online resources, e-newsletters, community events
• Twitter: @hellobenteoh
Key Learnings
• The impact of the NBN• Why social media
matters• Major social media
platforms• The do’s and don’ts of
social media• Examples of NFP’s using
social media well
National Broadband Network (NBN)
National Broadband
Network
Social media
HD Video
Entertainment
Multi-userVOIP
e-Commerce
Cloud services
• Higher speed Internet access
• Do more online
Social media stats in Australia
• September 2012• Facebook: 11.5 million users• YouTube: 11 million users• LinkedIn: 2.2 million users• Twitter: 2.1 million users
• http://www.socialmedianews.com.au
The impact of social media
• Highly connected people• Highly connected communities• New media• Strength in numbers• Change in agency/power
Kony 2012
Alan Jones
Taking it to the ‘crowd’
Collective knowledge
5 ways to think social
Beopen
e.g. Charity Water
Bewelcoming
e.g. WCHF
Be generouse.g. Wikipedia
Be interesting
e.g. TED talks
Havefun
e.g. memes
Social media for not-for-profits
Social Media
for NFP's
Build Community
Raise awareness
Rally people around
your cause
Listen to what
people are saying
Connect with other
NFP’s
Social media for not-for-profits
Build Community
• Find your community champions
• Create space for conversations
• Talk to your supporters• Reward your advocates
Social media for not-for-profits
Raise awareness
• Digital storytelling• New ways to engage• Create ‘sharable’
content• Be transparent• Show the impact
Social media for not-for-profits
Rally people around
your cause
• Collaboration• Co-creation of solutions
with other people• Online advocacy
Social media for not-for-profits
Listen to what
people are saying
• “The biggest misconception about Twitter is that you have to tweet to use Twitter”
• Find resources for yourself
• See what feedback people are giving
Social media for not-for-profits
Connect with other
NFP’s
• Over 600,000 registered NFP’s in Australia
• How do we work together?
• Reduce overlap• Build on our strengths
The big two
Facebook Twitter
Status updates
Likes
Comments
SharesInsights
Ads
Apps
Facebook anatomy
Facebook anatomy
Facebook anatomy
Facebook anatomy
Activity: Find a Facebook page
Status updates
Mentions
RepliesRetweets
Favourites
Hashtags
Tweetchats
Twitter anatomy
Activity: Find a Twitter account
Other social media sites
The do’s and don'ts of social media
Do lots of this• Discover where your
community is• Use each platform
differently• Focus on your cause• Measure the impact social
media is having• Share a mix of content
Stay away from this• Feeling the need to be
everywhere• Cross-post across all you
social media channels• Focus on fundraising• Move forward without a
strategy• Just talking about yourself
The do’s and don'ts of social media
Do lots of this• Discover where your
community is• Use each platform
differently• Focus on your cause• Measure the impact social
media is having• Share a mix of content
Stay away from this• Feeling the need to be
everywhere• Cross-post across all you
social media channels• Focus on fundraising• Move forward without a
strategy• Just talking about yourself
Building a strategy
S Specific
M Measurable
A Attainable
R Relevant
T Timely
Building a strategy
S Specific
M Measurable
A Attainable
R Relevant
T Timely
• What do you want to achieve specifically?
“Have more people visit our websites through
social media…”
Building a strategy
S Specific
M Measurable
A Attainable
R Relevant
T Timely
• How will you measure your goals?
“Have more people visit our websites through social media by 10%”
• Measured through Google Analytics
Building a strategy
S Specific
M Measurable
A Attainable
R Relevant
T Timely
• Is your goal achievable?• Do you have the
necessary resources?• Do you have the
necessary skills?
“Do I know how Google Analytics work? Do I know social media?”
Building a strategy
S Specific
M Measurable
A Attainable
R Relevant
T Timely
• Is this meaningful for your organisation?
“Do I want more visitors to my website?”
Building a strategy
S Specific
M Measurable
A Attainable
R Relevant
T Timely
• Is the goal time-bound? • Is there a due date?
“Have more people visit our websites through
social media by 10% by the end of June”
Activity: Set your goal
The do’s and don'ts of social media
Do lots of this• Discover where your
community is• Use each platform
differently• Focus on your cause• Measure the impact social
media is having• Share a mix of content
Stay away from this• Feeling the need to be
everywhere• Cross-post across all you
social media channels• Focus on fundraising• Move forward without a
strategy• Just talking about yourself
What should I share?
Your original content
Other people's content
Interactions
Community
What should I share?
Your original content
Other people's content
Interactions
Community
• Content you create• Blogs• News• Videos• Photos
What should I share?
Your original content
Other people's content
Interactions
Community
• Content other people create related to your cause• Articles• Events• Government policy
What should I share?
Your original content
Other people's content
Interactions
Community
• Facebook• Posting as your
organisation on other NFP’s Timeline
• Replying to comments/posts
• Twitter• ReTweets• Talk to others (mentions)• Reply to mentions
What should I share?
Your original content
Other people's content
Interactions
Community
• Ask questions• Involve your community
in your content• Facebook
• Off-topic posts/memes
• Twitter• Get involved in
community hashtags (e.g. #FF, #charityweds)
Looking for more?
For more information, contact us at Connecting Up:
Visit our website www.connectingup.org• Blog• Learning Centre• Events• Donated and discounted
technology for not-for-profits
Like us on Facebookwww.facebook.com/connectingupFollow us on Twitterwww.twitter.com/connectingup