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Australian NFPs and Social Media in 2011
Agenda
1. Australian NFPs
1. Unicef
2. McGrath Foundation
3. Mission Australia
2. International NFPs
1. Ovarian Cancer
2. Greenpeace
3. Charity: water
4. Twestival
5. The Footprints Network
AUSTRALIAN NOT-FOR-PROFITS
Who’s doing social media well?
Australian NFPs using social
Pro Bono Australia’s social media survey last
year showed that of the 71% of charities in
Australia using social media but only 34% are
using it to fundraise.
Unicef
• Adding value to the
community through
interesting, relevant content
and campaigns that drive
action, create buzz and raise
funds
• Creative use of multimedia,
especially video content
McGrath Foundation
• Integrate online and offline
• Growing a big Facebook
community with relevant,
timely content
• Innovative use of status
updates: ask women to post
their bra colour or where they
leave their handbag
Mission Australia
• Innovative micro-site that
shares research results
• Social sharing is key to the
success of the campaign
• Awareness is the primary
objective but there is also a
Donate option
INTERNATIONAL NOT-FOR-PROFITS
Who’s doing social media well?
Ovarian Cancer
• Campaigns that use user-
generated content and
multimedia
• Shares personal stories by
people affected by ovarian
cancer
• Balances the emotional stories
and sensitive subject matter
with a call-to-action
Greenpeace
• Community of activists on
• Strong calls-to-action to take
action
• Creative use of social media:
donating tweets, Facebook
unfriend coal campaign and
SEO-friendly widgets for blogs
Charity: water
• Focus on building relationships
with donors
• Show donors where every dollar
is spent, the impact of donations
and maps their projects
• In five years, charity: water has
raised $40 million and funded
4,282 water projects
Twestival
• Twestival is about individuals
using their time, talent and
resources to come together to
make a difference
• 2011 Twestival went 'Local' in
150 cities, raising $565k
• Australia raised almost $20k
The Footprints Network
• Micro-donation technology
that eCommerce sites can use
• Business Partners: Travel
Insurance Direct Australia and
WorldNomads.com
Questions?
If you have questions or comments, please drop me a note on: 1. Twitter: @hannahlaw2. LinkedIn:
http://au.linkedin.com/in/lawhannah