Is Print Dead?

How Digital Media is Changing the Face of Publishing

Lynne d JohnsonSenior Editor/Community Director

FastCompany.com

Is Print Becoming Elitist?

Is Print Becoming Obsolete?

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- $157 mil 2007

60% of consumers buying books last year shopped at bookstores20% bought online 34% went to bigger retailers like Wal-Mart

Source: Simmons Market Research Bureau

•Newspapers are no longer news

•Totally Wired Youth

•Digital Futures

Social Media’s Impact

Social Media * Users and Broadband Penetration Worldwide, 2007 - 2012

Note * = MySpace, Facebook, YouTube, and FlickrSource: Strategy Analytics “The People’s Revolution: Implications of Web 2.0 and Social Media Applications,” Dec. 12, 2007

Social Media Example 1

FastCompany.com

•Groups•Expert Blogs•Member Blogs•Member Profiles

Social Media Example 2USA Today

Social Media Example 2USA Today

Social Media Example 2USA Today

•Blogburst Powered blogs•Podcasts•Mobile•Quick Hits of Engagement

Digital Media’s Impact

Harlequin’s Digital Media Strategy

Harlequin Romance Radio

ebook Sales

Source: International Digital Publishing Forum

The Future

Japan’s Story

Mobile Phone Sales of Ebooks

331.3% from 1.6 billion yen (about US$14 million) To 6.9 billion yen (US$58 million) in 2006

non-phone Internet sales of electronic books grew 69.7% from 4.8 billion yen (US$41 million) to 8.1 billion yen (US$68 million)

Source: Digital Content Association of Japan

Japan’s StoryThe Number One Selling Book In Japan is a Mobile Phone Book

Books are composed on phones, Published on Phones, and Read on Phones

Primarily Female Tech Savvy Reader who has not read a print book

Japan’s StoryThe Number One Selling Book In Japan is a Mobile Phone Book

Books are composed on phones, Published on Phones, and Read on Phones

Primarily Female Tech Savvy Reader who has not read a print book

Microblogging

Multitouch

Microsoft “Surface” Demo By CNET http://www.youtube.com/watch?v=Id43juZ3_o0

Perceptive Pixel by Jeff Han [Official Video]http://www.youtube.com/watch?v=9zGDNFpOMcA