Is your marketing software just a placebo button?

@kelvinnewman

botheredbybees

Friday, 24 May 13

have you ever been in a lift

Michiel1972

Friday, 24 May 13

Of course you have

Friday, 24 May 13

though I heard a rumour they have no

escalators in Guernsey

bender01101Friday, 24 May 13

In your normal lift the control panel looks something like this

Friday, 24 May 13

But do you need all those buttons if the

lift only goes between two

floors?

Friday, 24 May 13

Let’s put this another way; do

you want the doors to shut on a metal

box with no buttons

Friday, 24 May 13

This is why in some lifts you get what’s known as “placebo

buttons”

Friday, 24 May 13

or if someones being more unkind, they call them “idiot buttons”

Friday, 24 May 13

there’s lots of placebo buttons

about

Friday, 24 May 13

at Pedestrian Crossings

Benkid77

Friday, 24 May 13

Tube Trains

mattbuck

Friday, 24 May 13

And office air-

conditioning machines

idnightcomm

Friday, 24 May 13

They exist for one reason

Friday, 24 May 13

To create an ‘illusion of control’

Friday, 24 May 13

And I think that’s why a lot of people

buy marketing software

Friday, 24 May 13

Companies would have more luck if they spent less on tools and more on people to use them

Friday, 24 May 13

Avinash says you should spend 10% on technology

& 90% on People

Friday, 24 May 13

And he works for Google so he must

be right...

Friday, 24 May 13

Joking aside, marketing success

can be aided by tools but mostly it

needs

Friday, 24 May 13

Graft

Friday, 24 May 13

Time

Friday, 24 May 13

Effort

Friday, 24 May 13

Bloody hard work

Friday, 24 May 13

But most people are too lazy

Friday, 24 May 13

Good news for the rest of us right?

Friday, 24 May 13

thanks to rory sutherland for introducing me to placebo buttons

Friday, 24 May 13