Tourism is the state’s 3rd largest industry, behind agriculture and technology

Tourism EmploymentThe Idaho tourism industry employs

41,600 workers statewide.

72%

Dean Runyan, The Idaho Economic Impact Report and Longwoods International, Who is the Idaho Traveler? 2015 Edition. Figures reflect domestic travel only.

$3.3 billion spent in Idaho in direct travel spending

Top reasons visitors cometo Idaho:

33 million trips were made by visitors to Idaho

40%overnight trips

experience the outdoors

tour the region

visit friendsand family

THE IDAHO TOURISM EFFECT

$3 billion spent by tourists at their destination

$693.8Mfood service

$604.2Mlocal transportation

$457.6Maccommodations

$432Mentertainment

$414.7Mretail sales

$181.2Mair transportation

of tourism money is generated by out-of-state visitors

60%day trips 2010 2011 2012 2013 2014 2015

$2.7 $2.9 $3.0 $3.2 $3.3 $3.3

VISITIDAHO.ORGFOLLOW US:

WA12%

ID28%

OR8%

CA7% UT

13%

OTHER WESTERN STATES 11%

SOUTHERN 11%

WY

MT

CO

AZ NM

NV

MIDWESTERN 6%

NORTHEASTERN

4%