wadya

knw bout web2.0?

Introduction to Social Media January 2012Kathy McCullough-Testa

?How

Are You

Social

Social

the communication

medium of choice

Social networking is nowmore popular

than email

A new member joinsLinkedIn

every second

If Facebook were a country,it would be the

3rd largest

Media

eReaders have surpassedtraditional book sales

The second largestonline search engine is

YouTube

SocialMediaMatures

Maybe it’s not so bad. How can I use it?

What good is that?

Oh no! How can I control it?

Social NetworksEmpower the People

#Hashtags

Social Media Devices

Twitter = What’s happening?

Facebook = What’s on your mind?

FourSquare= Where am I? Pinterest = What do I like?

YouTube = What I'm watching. LinkedIn = What’s

in it for me? Myspace = zzzzz

Brian Solis“Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.”

WhoIs Using

Social Media?

In the past two years, social networking site use among internet users age 65 and older has grown 150%, from 13% in April 2009 to 33% in May 2011. Similarly, during this same time period use by 50-64 year-old internet users doubled—from 25% to 51%.

WhoIs Using

Social Media?

“We don’t have a choice on whether

we DO social media,

the question is: how well we do

it.”

Erik Qualman“Socialnomics: How Social Media Transforms the Way We Live…”