transcript
- 1. 2012 | Marketing Survey Results Jeff Linton Sr. Manager |
Product Marketing #AOWEB
- 2. 2011 Marketing Challenge Survey Over 14,000 respondents Up
to 25 | up to 75 l up to 250 Up to 500 and beyond 2% difference in
respondents #AOWEB
- 3. 2012-Top Pipeline Contributors SEO | LeadWebinars PPC
Scoring 12% Direct 14% Trade Shows 3% Mail Email 18% & Events
34% Lead Marketing Ad | Nurture Virtual Banner 46% Shows Ad | Print
18% Other 7% 15% 2% Social 24% Media 12% #AOWEB
- 4. 2012- Top Marketing Challenges Am I All Alone? 45% Resources
to Launch & Manage Campaigns 42% Lack of Budget 34% Ability to
Quantify 29% Build | Implement Social Media 24% Sales Complaining
of a Lack of Quality Leads #AOWEB
- 5. 2012- InboundBudget | Responded 10 % | 30 % = 460 25 % | 24
% = 368 50 % | 10 % = 154 75 % | 3 % = 46 Other | 34 % = 520
#AOWEB
- 6. 2012- Challenges with Marketing ToolsTechnologyMake my Life
Easier ?? 45% | Labor 46% | Cost 45% | Tracking 32% | Resources 19%
| Software Expense 16% | Support#AOWEB 15% | Deliverability
- 7. 2012- Are you Ready?To Knock Out those Challenges Go to the
Next Step in Marketing Learn More Sign up TodayBenefit from the
Fastest Sector in SaaS #AOWEB
- 8. #AOWEB
- 9. January 2012 Act-On Marketing Challenge iPad Survey Winner
David Coffman | VP of Marketing#AOWEB
- 10. Within 24 hours:You will receive an email with the webinar
recording and the slides Next StepsJoin our Weekly Demo (Tues. 10am
PT) Schedule a 1:1 Live Demo sales hotline at: 1 (877) 530-1555
email us: sales@act-on.com #AOWEB