JDF &JDF &The Production Process

Thad McIlroyyThe Future of Publishing

www.thefutureofpublishing.com

Presented to theAdobe Acrobat & PDF ConferenceAdobe Acrobat & PDF Conference

Orlando, May, 2007

My BackgroundMy Background

8 years in bookselling & publishing 8 years in bookselling & publishing 18 years studying the intersection of

technology and print publishing workingtechnology and print publishing, working with both printers & vendors5 ith S b ld S i 5 years with Seybold Seminars

Major focus now: www.thefutureofpublishing.com Workflow (JDF) Publishing automation

O tliOutline

Why JDF? JDF— A to Z (in 10 minutes) JDF A to Z (in 10 minutes) Workflow

I l d f t ti Islands of automation The tenets of automation Content management What IPA is trying to doWhat IPA is trying to do

Wh JDF?Why JDF?

To carry a print job from genesis (or somewhere nearby) through completiony) g p

Bridge the communication gap between production and Management Informationproduction and Management Information Services (MIS)

Al h b tAlphabet soup

JDF – Job Definition Format The standard itself — an XML-encoded

data “standard” It is not a product, workflow or systemy

CIP4 – the organization behind JDF International Cooperation for the International Cooperation for the

Integration of Processes in Prepress, Press and Postpress

CIP4 Reference Model

PrepressCustomer

Print

PrepressOperator

Negotiation

Sales Rep

CustomerService Rep

PrepressManager(s) Prepress

LimitedProcess

ProductionScheduling

PrepressPrintBuyer

Negotiation & Quote

PressManager(s) PressCreate

JDF Intent ProductDescription

ProductDescription Limited

Process

Estimating &

Extended

PressBaseMIS

PressOperator

CreateDocument

(with ranges) ProductDescription

(Actual values)

LimitedProcess

Estimating &Order Entry

MIS

PostpressPrint Shop ManagementJob Creation

Print ShopManager Postpress

Operator

CreativeProfessional PostpressPostpress

Manager(s)

Postpress

Customer Facility

Print Shop Management

Print Shop

Operator

JDF d JMFJDF and JMF

JDF Control

JMF Commands

structures Design

“Do this now” Status & error

direction or production detail

reporting Near real-time

detail Audit trails

I t t d PIntent and Process

Intent Desired paper type,

trimmed size binding

Process How to produce the

desired resulttrimmed size, binding style etc

Describes final

desired result Detailed control of

equipmentdelivery

Provided by buyer or l

q p Created by CSR,

planner, MIS, prepress operatorsalesman

Can be used in quotation process

operator Internal to print shop

q p

Prepress Processes ColorCorrection ColorSpaceConversion

LayoutPreparation Preflight ColorSpaceConversion

ContactCopying ContoneCalibration

Preflight PreviewGeneration Proofing & Rendering

FormatConversion ImageReplacement

g g RIP’ing Scanning

ImageSetting Imposition

I kZ C l l ti

Screening Separation

S ftP fi InkZoneCalculation Interpreting

SoftProofing Trapping

Postpress Processes AdhesiveBinding BoxPacking CaseMaking CasingIn

LongitudinalRibbonOperations Numbering Palletizing Perforating CasingIn

ChannelBinding Collecting CoverApplication Creasing

Perforating PlasticCombBinding RingBinding SaddleStitching ShapeCutting Creasing

Cutting Dividing Embossing EndSheetGluing

ShapeCutting Shrinking SideSewing SpinePreparation SpineTaping EndSheetGluing

Folding Gathering Gluing HeadBandApplication

SpineTaping Stacking Stitching Strapping StripBinding HeadBandApplication

HoleMaking Inserting Jacketing Labeling

StripBinding ThreadSealing ThreadSewing Trimming WireCombBinding Labeling

Laminating WireCombBinding Wrapping

Wh t H Ch d i T Y ?What Has Changed in Two Years?

Incremental Change Better mindset all around; service providers ; p

and creatives Small improvements everywhere: color, JDF, y

workflow, etc. XML for publishing is stronger than ever

But have we reached “automation nirvana”?

F d llFundamentally

Print isPrint isNo Longer Competitiveg p

With Electronic Media

Cross-Media is UnderestimatedCross Media is Underestimated Over 50% of ALL content must be delivered

through multiple channels today. Over 50% of all content is initially developed

f l i d li fifor electronic delivery first Over 60% of respondents indicated that XML

ill b d i th i lti h l l tiwill be used in their multi-channel solutions

Multi-Channel Communications: The Content Publishing WorkflowMulti Channel Communications: The Content Publishing Workflow Challenge, InfoTrends Dynamic Content Software Solutions Consulting Service, September 25, 2006

The “Electronic Priority” Shift

100%ft to

ity

67%60%

80%

tent

Shi

frs

t Prio

ri

38.30%51.40%

20%

40%

60%

t of C

ont

roni

c Fi

r

0%

20%

2003 2006 2007Perc

ent

Elec

tr

2003(Actual)

2006(Actual)

2007(Estimate)

I f T d “Th M lti Ch l C i ti Ch ll ” 2004

00000000 16© 2006 InfoTrends, Inc. www.infotrends.com

InfoTrends “The Multi-Channel Communications Challenge”, 2004InfoTrends “Multi-Channel Communications: The Content Publishing Workflow Challenge”, 2006

Th “W kfl ” Ch llThe “Workflow” Challenge

Authoring and design take place remotely from prepress and printing

Data flows downstream with insufficient data to inform the process

“Our clients want us to do the heavy lifting.”

Islands of automation are not unified into a single process

Islands of AutomationIslands of Automation

illustration &illustration &rightsrights

authoring &authoring &editingediting

illustration &illustration &photographyphotography

production &production &distributiondistribution

preflightpreflight

Limited manufacturing (workflow) efficiencies Doesn’t support content management Doesn’t support cross-media publishing

Th T t f A t tiThe Tenets of Automation Full digitization: nothing on paper (or other

analog substrate) Full commitment: from management to sales to Full commitment: from management to sales to

all operating staff All the hardware: Automation becomes more

it l i t i th l t t thcapital-intensive the closer you get to the press All the software: the right applications (from

creative through DAM/CMS and workflow c eat e t oug /C S a d o oenablers

Standards: full support for the standards that enable automationenable automation

Why Full Automation Now?Why Full Automation Now?

The Web challenges print with an The Web challenges print with an automated cost-effective publishing methodmethod

The graphic arts have been creeping slowly is moving from a craft to anslowly is moving from a craft to an automated industryTh i ti i i th l The printing press is now in the loop

XML provides offers an automation opportunity for document originators too

Our WorkOur Work with CIP4

Th Ch llThe Challenge

“What exactly is missing from JDF that addresses the “creative” side of the process?

What can be added to the creative side What can be added to the creative side of the equation within the context of JDF’s current mission?JDF s current mission?

A Pothole to Steer Around

Source: Veronis Suhler Stevenson Partners

Th M th dThe Method

Map three typical workflows1 A poster1. A poster2. Simple brochure

B k bli hi3. Book publishing

I l R t ti GInvolve Representative Groups

AIGA: American Institute of Graphic Arts The Document Management Industries g

Association (DMIA) Print Communications Professionals

International (PCPI) The Printing Brokerage/Buyers g g y

Association International APA: Advertising Production Associationg

Seek Input Fromp“Creative” Vendors Adobe Quark Quark Corel

Mi ft Microsoft more…

An Interesting WrinkleAn Interesting Wrinkle

CF Q kXP J b J k tCF: QuarkXPress Job Jackets

Th Q tiThe Question

Is it better to have a “creative” who isn’t certain of all the details send along gincorrect info to a printer (Acrobat), or to have a printer prohibit a creative from p ptaking certain steps?

C l iConclusions

JDF has little or nothing to do with the creative processp

JDF ignores cross-media workflows The benefits for printers are likely too The benefits for printers are likely too

modest to result in cost savings for buyersbuyers

We’re still waiting for more “creative process a tomationprocess automation

The Value of CreativityRemains Undiminished

Th k Thank you

thad@theFutureofPublishing.com