Jerry Jones

transcript

● Born in Arkansas● Parents run a grocery store● Works at the store as a child - learns hard

work at early age● Full football scholarship to University of

Arkansas● Serves as Co-captain of his team● Gets his Masters● Starts an oil and gas business in Arkansas,

which makes him a millionaire● Uses that money to purchase struggling

business for $150 million● Turns it into one of the most recognizable

brands on the planet, worth $4.2 billion

SUCCESS???

Jerry Jones

By: John Evans, Edgar Guzman, Kassandra Salazar, and Lupe Vongnarath

Jerry JonesBackground Information

● Born October 13, 1942 ● Raised in Little Rock Arkansas by Arminta and J.W. “Pat” Jones● Worked at grocery store run by parents as a child

○ Learned hard work = more tips!● Accepted a football scholarship from the University of Arkansas● Co-captain and starting guard in the Arkansas football team● In 1965, he borrowed a million dollars from Jimmy Hoffa's Teamsters union to open up

a string of Shakey's Pizza Parlor restaurants in Missouri● Worked as Executive Vice President at Modern Security Life of Springfield, an

insurance company owned by his father.● Earned a master’s degree in business in 1970● Tried many business ventures, but success eluded him

● Began an oil and gas exploration business in Arkansas, Jones Oil and Land Lease○ “Wildcatting”○ Often disrespected, led to his aggressive style

● Made $50 million during the 70s● Sold company to Arkla, a natural gas company, for $175 million● In 1989, bought the Dallas Cowboys and their stadium in Irving for $150 million● Immediately fired existing coach Tom Landry and replaced him with his friend and

teammate from his college team, Jimmy Johnson. ○ A few months later, replaced General Manager Tex Schramm with himself

● In the next few years, with Jones personally involved in the team’s every aspect, the team improved by leaps and bounds.

● In the 1992 and ‘93 seasons, Cowboys won back-to-back Super Bowls● Named the ‘Most Valuable Franchise’ in 1993● In 1994, Jones shockingly separated with long time friend Jimmy Johnson

○ Hired Barry Switzer as head coach● After 1995 season, won Super Bowl again, under Switzer● String of mediocrity since 1996

Recall: Lewin’s Leadership Theory

• leader's characteristic behaviors when directing, motivating, guiding and managing groups of people

• There are 3 basic leadership styles• Autocratic• Democratic • Laissez-faire

• Autocratic = Command & Control• Democratic = Team oriented & Collaborative• Laissez-Faire = Delegative & Little Guidance

Jerry Jones Leadership Stats

• Strongly Autocratic• The Cowboys• Pepsi • Merchandize

• Moderately Democratic• Player Scouting (Scout Feedback) • Qualified Feedback

• Laissez-Faire• Absolutely not

Cowboy’s Head Honcho • Owner and GM of team• Complete control• Down to scouting, coaching, and team selection.

Jerry’s Rebellion • NFL sponsorship by Coca Cola• Jerry gets sponsorship from Pepsi• Shows NFL who’s boss.

Against the Establishment • Took control of Cowboys Merchandise• Lawsuit Battle with NFL• Display of Power, NFL backs off

Jerry shows player

Interest during draft

Jerry listens to qualified

scout report on

player

Jerry chooses

the players he wants w/ scout’s

opinion considered

Example: Johnny “Football” Manziel vs. Zack Martin

Recall: Fiedler’s Contingency Theory• Contingency theory is a leader-match theory

• Tries to match leaders to appropriate situations

• Leader style is assumed to be fixed• Task-oriented• Relationship-oriented

• Leader’s effectiveness depends on how well the leader’s style fits the context (situational favorableness)

• GOAL: Select leaders for situations or change situations to better fit leaders.

Which leadership style do you think Jerry Jones is? Why?

• Wants to be liked by and gets along well with their subordinates

• Relationships= Priority #1Relationship-

Oriented

• Want their subordinates to perform at a high level and accomplish all of their assigned tasks before considering relationships

• Meeting goals and getting job done= Priority #1

Task- Oriented

Fiedler’s Contingency Theory: Jerry Jones Applied

Reasons for Mismatch:Poor Leader-Member

Relations De

are • Player trades

• Rumors in headlines after a loss

• Poor trustJim

son • Led cowboys to

two successful Super Bowl victories

• Jerry’s inflated ego caused Mr. Johnson to quit Ja

ett • Positional power taken away

• “Stuck in the middle”

Fiedler’s Contingency Theory: Jerry Jones Mismatch Solution

Hill’s Team Leadership Model

• Model provides and assist leader with:- mental road map to identify group needs- suggestions on appropriate corrective actions- making sense of the complexity of groups and - actions to improve group effectiveness

Hill’s Team Leadership Model

Three Main Leadership DecisionsMonitor or Take Action

● If No action; monitor

● If Action is needed…

● Analyze, diagnose, & gather info

Task or Relational

● Determine if team is in need of

● Task or ● Relational

intervention

Internal or External

● Focus on what function is required if

● Internally or Externally

Jerry Jones decision making: Action

• Fired Legendary Tom Landry

• Trades Herschel Walker ( best RB)

• Strategy cut cost

Task• Ignored

relationship• Find better

players• Win games

Internal/External• Rid of previous

staff• Changed NFL

business• Needed money

to buy talent and win games

Jerry Jones 25yrs Later:Action oriented

● Recognized his inexperienced

● learned from his mistakes

● Continues to have the final say in trading, but is now open minded on others opinion.

Task / Relational

● Build a stadium with the fans in mind

● Has better relationship with players and staff.

● Has yet to win a Super Bowl

Internal/External

● Organizational Culture is more family oriented (Nepotism)

● Has served as best advocate for the team by changing the NFL rules

● Continues to market the team brand and grow financially

Team effectiveness: Performance & Development

• Did the team accomplish goals and objectives?

• Cohesiveness of the team to satisfy own needs

• Excellent teams accomplish both: getting job done & cohesive team.

Accomplishments• Bought team in 1989: $ 150 M• As GM, won 3 SB within 6yrs• Build a stadium worth $1.2 B• Cowboys current worth $4.2 B

Development● Team cohesiveness● More attached and concern about the

team● Continues to monitor team and build

stronger relationships internal/externally

Has Jerry been an effective leader?

Jerry Jones● Lewin’s Theory: Autocratic

○ Learning to be somewhat democratic● Fiedler’s Contingency Theory: Task-Oriented, not Relationship-

Oriented● Hill’s Team Leadership Model: Jerry doesn’t follow this process.

○ Makes rash, emotional decisions

● Wildly successful financially○ Expert marketer and negotiator

Questions?

Jerry Jones

Documents