Post on 19-Aug-2015
transcript
social networking for a job
1
cc licensed image by luc legayby Gabe Zichermann, CEO rmbrME
finding a job with social media
Framework: changing rules, values, downsides, opportunities
It’s who you know!
Mobilizing the job search: iPhone & Beyond
2
Networking: #1 Method for Finding a Job (and it can be fun too)
3
changing rules, values
The greatest networking advance ever:
Meaning of “Friend” has changed
Ability to silently deflect empowers you to be louder
Frequency, Recency, Relevance rewarded over longevity, appearance, age
Networking is a game, Social Networks merely expose the game’s mechanics:
Scores, Levels, Badges
4
CC Licensed image by Unlisted Sightings
the downside?
Less attention
Shorter-term investment strategy
Introductions, connections, friendships value is reduced
It’s very easy to ignore people
5
social media user types
Connector
Adds as many people as humanly (bot-ly) possible
Leverages connections for projects, activities (1:1)
Maven
Resident expert on topics
Often famous
Salesperson
Always pushing something
Most bots (and reporters) are in this category
6
*with thanks to Malcolm Gladwell
your levers
Status
Profile
Connections
7
CC licensed image by BitHead
It’s who you know: SN can help
8
Linkedin: I want to find people @ XYZ company
Facebook: I don’t remember everyone I know & I want to meet people with shared interests
Twitter: I want to engage people outside of my immediate network
Leveraging LinkedinAdd everyone
Recommendations!
Use a real email address
More than 2 degrees? Nah.
Get an InMail subscription
Status = useless
Groups? Groups!
9
Forging FacebookStatus. Status. Status.
Comments from others are key
Number of friends is conspicuous
Photos can be your friend
Page for your consulting
Groups, direct adding
Tiered Access to Profiles
10
11
talking twitter
twitter tactics
12
acquire followers:
start with address book import
follow you, follow me
get retweeted (write interesting stuff)
Especially interesting if you’re unemployed
#hashtags (tags for content)
join the conversation
Link to Facebook (make your life easier)
mobilizing the search
iPhone platform gives you unprecedented real-time opportunities:
Discover
Network (social net and otherwise)
Apply
Close the gap between opportunity and action
Works on other phones too (but not as well)
13
14
a few great job-related apps
beamME CV (beam resume)LinkediN, Facebook, TwitterFonCareerBuilder, iJobs, JobCompass
CraigsterTo-Dos, Notecards
100 Words ... Smart
15
beam your resume instantly from iPhone
respond to job opportunities in real time
beams formatted for phones or PCs
make a lasting impression
social network integration
follow up easily with integrated history
http://beamMEcv.com
beamME CV: mobile networking
summary
mostly, social networking is a major opportunity
maxims remain the same: it’s who you know
tactics are very different
mobilize your job search to improve efficiency
networking objectives and strategy remain the same
16
download this+: blog.rmbrME.comfollow me: @gzicherm
17