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PortfolioJohan Hübinette
Industrial Designer
Johan Hübinette
Thisisme
Johan Hübinette, January 1st 2012
Dror in New York, working with a wide
range of projects from furniture design,
3-d modelling, mock-up making to setting
up in-house exhibitions. In 2008 I finished
my industrial design studies at Lunds
University with a Master of Fine Arts
Industrial Design.
Since completing my studies I have
worked at the OSM Group which has its
head office in Stockholm, designing
accessories for mobile phones and com-
puters. My thirst for travels and new
experiences have continued and through
my work as a designer for OSM I have had
the opportunity to work at the Stockholm,
Tokyo and the Hong Kong office, working
close to production and customers.
Now I feel ready for new challenges and
the opportunity to learn new things and
to share what I have learned with others.
Thank you for reading, enjoy and best
regards!
For as far back as I can remember I
have been drawing. A passion that
led me to become an Industrial
Designer. My name is Johan Hübi-
nette and this is my portfolio.
After finishing a one year military
service I was ready to trade the
snow up in the north of Sweden, for
a new adventure. An adventure that took me through Mexico, Southern Pacific, New
Zealand and so on... After returning to Sweden I took up studies in 2002 at Lunds
University and the Industrial Design Program.
In 2006 the idea of a new adventure took me on another long trip to Africa and South
America. Upon my return I continued my studies and 2007 I did an internship at Studio
Olympus “tough holder”
was developed by OSM for Olympus
Imaging Corp., as part of an accesso-
ries series for Olympus Tough cam-
eras. The Cameras are specially made
to withstand harsh enviroments and
tough handling, they are drop proof,
waterproof and withstand cold and
hot temperatures that would make
other cameras give up long ago.
The camera holder is developed and
designed to support the use of the
camera for active
people, especially
hikers and climbers for this product. One of the main objectives was to make a
camera “holder” that could be attached to the shoulder straps of a backpack,
but still being able to record a video film while it is secured in the holder. I
handled the design of this product during my stay in Japan. Working closely
with the accessory team at Olympus to meet their objectives. The project also
taught me a great deal of business making in Japan.
Toughholder
Olympus website
OSM Project, 2010
Nokia Cases
Working for OSM Group I have
had the great opportunity to
work with several large mobile
phone manufacturers, designing
phone cases in leather, silicone,
neoprene and hard plastic.
Ranging from conservative to
more expressive designs, func-
tion driven to fashion driven.
Honing my skills in presentation,
illustrator and material under-
standing. Also the importance of
delivering fast and beyond the
expectations of the customer.
OSM Project, 2010
Carrying cases for Nokia E7
Industrial design in Lund has as a tradi-
tion of sending their students to the
yearly Milan Design Fair in the begin-
ning of April. It’s truly a creative Mecca,
where we got the chance to experi-
ence the international design scene.
In 2005 the theme for Lunds
University was “Urban Nomad” and
we where exhibiting with Stone
Island/CP Company.
My project partner Pär Sånglöf
and I, decided to make a product
that was a combined bag and
shelter for the nomad. Making a
bag in heavy duty materials, that
can hold a lot of gear and with an
outside that double as a sleeping mat-
tress. It also has a built in, removable shelter sack to
keep you dry in foul weather. All zips are also weather
protected, PU coated. We sketched out the product together and I made
the 1:1 model. The finished concept was showcased during the fair, with a
fair amount of demonstrations, showing the function of the bag. Pär and I
received a lot of positive and appreciative feedback on our concept and
model and it was further featured in exhibtions in Stockholm City Hall and
House of Culture.
University Project, 2005
Bag in Bag
Packagingconceptillustrations
Working in OSM has given me the opportunity to develop my skills
in packaging designs and concepts . Mostly working with paper and
transparent PET boxes and variaties of those. Sometimes designing
the packaging from scratch and sometimes to the strict specifica-
tions of the customer.
Packaging concept for phone accessories Packaging concept for Bluetooth headset
OSM Project, 2009
University project, 2008
CompactVacationHome
Plans ShippingFolds out into a cabin
2.44m
2.89m
4.38m
1.94m
Bathroom kitchen
living area
bedroom
6.06m
As a person who is very fond of
spending time in nature, I love to
live next door to nature aswell.
During the fourth semester of
University I got the opportunity to
do a project without any restric-
tions, except time. I decided that I
wanted to productify a vacation
home.
My thought was to design a product and and service. You would order your cabin, it would be built indoors in a production facility, to your
interior specifications. Shipped in a formfactor of a shipping container, by truck or railway. Then finally installed at your perfect location.
During transport the container has standard measurements, but when it is “installed”, the bathroom, kitchen and bedroom areas are
extended backwards, transforming the container to a cabin.
University project, Master Thesis, 2008
Rafting knife
Belt buckle
Gear bag with a 45� opening, for easy opening and access
For my Master thesis I decided
early on that I wanted to do some-
thing adventure related.
When travelling around the
world I have done quite a bit of
white water rafting and after
seeing “Into the wild”, I felt even
more inspired by the adventurous
sport. Travelling through the
Alaskan white water and forests,
would be a truly epic and awesome
adventure. But what would you
need to bring?
I decided to make a essentials kit
for the adventurous rafter. Starting
of with a series of surveys, probing
users for what would be the
ultimate kit. The numbers of answers I got from rafters, kayakers, out-doors-people
and interested suprised me.
I decided to make a higly specialised product consisting of several parts that
formed one great kit for the rafter who undertakes longer and more dangerous trips
than most. The kit contains carrying solutions: bag, belt, carabine holders and rescue
gear: Knife, throw line, whistle and survival gear: fire starter, water purification. And
more.
Rafting EssentialsKit
Scenario sketchesMaster thesisMaster Thesis, 2008
Personal projects, 2011
How it StartedIn 2009 an idea of my own brand started to circulate in my head. I wanted to have my own brand, to put my values into.
From when I was very young my family always seemed to spend the best times close to nature. Every weekend there was at least one long
walk through the forests of Södermanland, whether we picked mushroom or I tagged along when my father went hunting. My grandfather,
an outdoorsman in its true right, took me fishing, canoeing and hiking. He had his yearly cycles, hiking in the swedish mountains on early
summer, fly fishing in summer, ice fishing in winter and so on. All this without ever owning a Gore-Tex jacket.
I want to make products as beautiful as his canvas fishing rod case or the old whistle that hung on his hiking backpack.
The Woods & Lakes logotype is an infusion of old and new. The crest is inspired by Södermanland, my home, by its woods and lakes.
Own brand
Woods and Lakes logotype
The crest
Own brand
Personal projects, 2011
Brand IdeaSwedish, Heritage, Urban, Nature
Brand PromiseSimple and straightforward, Woods
and Lakes is taking advantage of its
Swedish origin, with an emphasis on
beautiful materials and things that
grow old with dignity. When possible,
W & L should use Swedish tanned
leather and fabrics from Swedish and
European manufacturers. While the
brand will have a strong tone of the
classic; recognizable,
zcolors/shapes/solutions, W & L’s
product will also reflect contemporary
fashion and modern technology when
suitable.
Key Words -Nostalgia
-Heritage
-Nature
-Adventure
-Freedom
-Rock’n’Roll
-Comradery
-Tough
-Simple
-Quality
-Swedish Design
-Everyday Item
-Beautiful
-Relaxed Moodboard
Personal projects, 2011
Finished prototype in green waxed cotton
Red variation
I wanted to design an old school
type of outdoors jacket, in a
waxed cotton fabric. A jacket to
wear everywhere.
The finished design
features four big front
pockets with snap
button closing and
additonal small
pockets for
keys, pocket
knife etc.
The jacket
also sport a
removable extra lining
and a good sized hood
to protect you from the
elements.
WaxJacket
University project, 2007
Forrestry AirshipConcept
As part of a course in sustain-
ability at Lunds Univerity, a task
was given to come up with an
idea/concept on how a modern
farm could be more sustainable
in the future. For many swedish
land owners and farmers the
forest is a key income for their
business.
I thought of some of the
obvious problems with modern forestry and how
these problems could be relieved. The problems
beeing: the destruction of sensitive ground by
machines, not only on cutting sites but on the
way through the forest to the cutting
sites. Use of fossil fuels for powering
the machines and the risk of
pollution by spillage.
My idea was an airship, that
lifts the harvester to the cutting
site, eliminating the destructive
forest roads. On the cutting site
the harvester is beeing powered by
the airship, now docked to the ground, through the airships
inverted propellers that now are used as windpower generators. The harvester itself
are a “walker” type, that treads around in the forest instead of using wheels that
creates ditches in their tracks through the forest.
I also made a model showing the concept, as part of an exhibition made in this
course. The model was made using FSC approved plywood, using water cutting
supplied by Waterjet in Ronneby.
Illustration of process for brochure
Illustration of concept Water cut plywood
Photo of the assembled model, made from water cut plywood
Lamp 1
University Project, 2003
Lamp 1 was made as part of a
course in lighting design combined
with a course in machine tooling.
I decided to take full advantage of
the heavy machinery in the school’s
workshop and went for the reuse of
an aluminum vodka bottle.
The lamp was given an all in indus-
trial look, with all details being milled
and laithed out of aluminum. A
material good to use in a lamp for its
heat dissipative property.
To be able to adjust the height of
the lamp it is equipped with a hoist-
ing mechanism, that rolls up a nylon
string that is attached to the ceiling.
As the lamp goes up the string, the
electric wire follows the lamp up.
The light is dimmed by a sand
blasted glass tube that is inserted
inside the aluminum “bottle”.
What better lamp for a vodka bar?
Hoisting mechanism
Sketch Original bottle
Built for Blackberry
In 2011 I designed several items for OSM Group/Dicota’s
“Built for BlackBerry” series. The products are dominated
by plastic hard cases and leather cases, designed towards
business persons. The techniques involved making these
products include In-Mould-Labeling of the graphics,
TPU/Plastic injection, silicone moulding and custom made
metal logos.
OSM Project, 2010
Carrying cases for BlackBerry 9850
Product graphicsfor OSMOSM project, sketch and print, 2011
OlympusAudio
Olympus Audio is part of the Olympus
corporation and makes Olympus
voice recorders. As the responsi-
ble Designer for OSM in Japan
during my stay in Tokyo, I got
to handle the design of a
couple of different
protective cases for
voice recorders. A
conservative business,
the cases also reflects
this in the choice of
materials and colors.
Therefore it was a
surprise that they
choose to go ahead with something different from the standard grey tones and
went forone of my designs, a green lined leather case to one of their top digital
recorders DM-4.
Generally the case designs for Olympus audio are much about robustness,
keeping the case functional for the user and have a classic feeling to them.
Carrying case for Olympus DM-4
Carrying case for Olympus DM-4
OSM Project, 2010
Carrying case for Olympus PJ-10
120mm filmPlastic camera
Personal projects, 2011
SketchesfootwearPencil sketch>Illustrator renderingSketches, 2011
SketchesfootwearPencil sketch>Illustrator renderingSketches, 2011
CV
CurriculumVitae
Johan Hübinette
Adress: Sveavägen 87, 113 50 Stockholm, Sweden
Born: 12 07 81
Phone: (Sweden) +46 (0)709 454444
E-mail: johan@thedesign.se
Work Experience: Period: Work:
OSM Group, Stockholm, Tokyo, Hong Kong 2008 Aug-2011 Oct Designer of cellphone accessories, computer and camera bags cases
Studio Dror, New York 2007 April-July Intern, wide range of products and projects
Restaurant jobs, Sweden, Norway 2001-2008
Education
MFA Industrial Design at Lunds University 2002-2008
Natural Science Program at Thomas Gymnasiet (High-school) 1997-2000
Computer Skills:
Alias
Illustrator
Keyshot
MS Office
Photoshop
Rhino
Solidworks, basics
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CV
CurriculumVitae
Exhibitions:
Krapperup Castle Acrylic painting, light themed art exhibition
Milan Furniture Fair 2005 Bag In Bag, Urban Nomad with CP Company / Stone Island
Stockholm City Hall Bag In Bag
Stockholm House of Culture Bag In Bag
Others:
Military service, Signalist Squad leader, Boden, 2000-2001
Languages:
Swedish Native Language
Other Scandinavian Good
English Second language, excellent
German High-school level
Driver License:
A, B (motorcycle and car)
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