JOHN PLAYER & SONS

COMPANY HISTORY

The story of John Player Gold Leaf has to start from the story of its founder, John Player. An enterprising businessman, John Player started a small tobacco selling business in 1877 and turned it into a thriving cigarette company, John Player and Sons.

John Player Tobacco produces over 320 billion cigarettes per year, has 51 factories worldwide and its products are sold in over 160 countries.

PLAYER'S CIGARETTES ARE AVAILABLE IN THE FOLLOWING VARIETIES:

John Player Special Red John Player Special Blue John Player Special Silver John Player Halfzware Shag

PESTLE ANALYSIS A PESTEL analysis is

a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization.

POLITICAL

Source: Central Bank of Sri Lanka Annual reports 2008 to 2012

2009 2010 2011 20120

100000

200000

300000

400000

500000

600000

700000

Tax IncomeTobacco tax

ECONOMICPER CAPITA CONSUMPTION OF JOHN PLAYER

ANNUAL INFLATION AND TOBACCO PRICE LEVELS

Inflation can be used as a comparable tool with the prices of cigarettes under John Playerbrand. That is the price level changes along with the inflation will compare the effectof price changes.

2008 2010 2012 20140%

5%

10%

15%

20%

Price Precentage

Price Precen-tage

SOCIAL The current anti-tobacco era began with medical and

scientific research linking tobacco use to a variety of health, environmental, and social problems.

SOCIAL

Trend of John Player Tobacco in Srilanka

2008 2009 2010 2011 2012 201336%

38%

40%

42%

44%

46%

Tobacco consumption among men above the age group of 15

years

Precentage

TECHNOLOGICAL New Flavours

Player's Rich FlavourPlayer's Smooth FlavourPlayer's Plain FlavourPlayer's Black & Red FlavourPlayer's Black & Gold FlavourPlayer's Black & Silver FlavourJohn Player Special FlavourJohn Player Standard Bold FlavourJohn Player Standard Blue FlavourJohn Player Standard Silver FlavourPlayer's Special Blend Flavour

ECOLOGICALJohn Player Cigarette Butts

Are Toxic Waste

Advertisements are not permitted in the electronic media New act, ‘National Authority on Alcohol and Tobacco’

FIVE FORCES ANALYSIS

This model identifies and analyzes 5 competitive forces that shape every industry, and helps determine an industry's weaknesses and strengths.

INTENSITY OF COMPETITIVE RIVALRY(MODERATE)

Saving position in To

p Ten

Cigarette Brands.

Having a market in160 countries

Being a well

Known brand

Variety of Brand(Player's PlainPlayer's Filtered Player's MediumPlayer's LightPlayer's Light Smooth)

Addictive in

nature

BARGAINING POWER OF BUYERS(HIGH)

•Having large number of deferent brands.•Cheaper products.•Health problems.•Environmentel problem

BARGAINING POWER OF SUPPLIERS(HIGH) In John Player company they don’t have their own

factories to produce cigarettes, Their production is doing by The Imperial Tobacco Company. So their only supplier is Imperial Tobacco Company….

THREATS OF SUBSTITUTES(HIGH)

• Herbal Cigarettes

• E-cigarettes• Nicotine

patches• Chewing gum

THREATS OF NEW ENTRANCE(LOW) There are less possibilities to intiate new tobacco

companies due to the refusion of society and less chances provided by other tobacco companies.

Q N A