THE BRUTE APPROACH MAKING AN IMMEDIATE IMPACT & SCALING FOR LASTING CHANGE

JOSH TO APRIL 2010

THE JOURNEY (IT’S BEEN A FAIRLY SHORT ONE)

PAUL VONBLUM Communication Studies

WILLEM HENRI LUCAS Design | Media Arts

RESONANCE 2003-2006

GOOGLE

GOOGLE FEBRUARY, 2006 GOOGLE FEBRUARY, 2006

How can we leverage the power of design, innovation, & grassroots initiatives to address global public health issues?

STANFORD BIODIESEL FEBRUARY 2007

COTTON & INK JUNE 2008

Rebecca Shostak

$ 5,250

projectOPEN JUNE 2005 / FEBRUARY 2009

Beck Park, Camilla Zacchetto, Bomi Im

1,000 maps distributed

projectOPEN THE FUTURE

2 cities San Francisco & Denver

MCHOPA JUNE 2009

JUMP/RUN! NOVEMBER 2007

232% increase in numbers of miles run

2,650 laps run

124 personal bests recorded

RUN! AT RED ROCK FEBRUARY 2010

RUN! AT SCHOOLS FEBRUARY 2010

$10,000 Sappi ideas that matter grant

Vanessa Maynard

15 schools

4,500+ children

45,000,000 children

WELLDONE MAY 2007

Potential Impact

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100,000 eyeball views

8 water projects completed

2,500 people reached

OUR EXPERIENCE

•  Sony, Google, Facebook, etc

•  Relationships / Ask for Help

•  Accountability

•  Volunteerism / Networks

•  501c3

GUIDING PRINCIPLES

We use design and technology to address global challenges

OUR MISSION

Create and develop new ideas

Solve big problems

Use good design to communicate powerfully

Act now

Inspire and mobilize others

Work differently

Deliver a measurable impact

Create open source solutions

Do whatever it takes to get it done

THE FUTURE

OPEN SOURCE ALTRUISM

GIRL=BOY

NEW IMAGES

HAITI

JOIN US! brutelabs.org/join

@brutelabs facebook.com/brutelabs

QUESTIONS? josh@brutelabs.org