Journalism and the Future of Mobile

transcript

Jason GrigsbySlides: slideshare.net/grigs@grigs • jason@cloudfour.comcloudfour.com • mobileportand.com

http://www.flickr.com/photos/whiteafrican/2953564034/

http://commons.wikimedia.org/wiki/File:UO_Allen_West.jpg

http://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/mid/1508/articleId/604/ctl/ReadCustom%20Default/Default.aspx

http://www.guardian.co.uk/media/2010/aug/05/ipad-rupert-murdoch-apple-newscorp

http://www.flickr.com/photos/plunkmasterknows/357836855/

Mobile is the most important technology since the printing press.

communication

http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg

Mobile is the most important technology since the printing press.

http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg

The 7th Mass Mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html

Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •

http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ • http://www.flickr.com/photos/gaetanlee/118885175/

Mobile is Disruptive Technology

http://www.flickr.com/photos/talkephotography/4523849236/ Creative Commons BY-NC-SA 2.0

4.6BillionMobile phone for >1/2 the planet.

Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/

4.6 Billion in Perspective

Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.htmlhttp://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html

0.85B 0.95B1.2B 1.2B 1.3B 1.4B 1.5B

Cars PCsLandlines

EmailInternet

TVsCredit Cards

Mobile

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http://www.opera.com/media/smw/

Opera Mini Traffic IncreasesUsage up 200% year-over-year

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http://www.flickr.com/photos/earlysound/2710970750/ Creative Commons

iPhone Only Part of World Wide Market

Symbian Android iPhone RIM Others

Android 26%, iPhone 17% in Q3 2010http://www.gartner.com/it/page.jsp?id=1466313

U.S. Smartphone Subscribers

http://www.comscore.com/Press_Events/Press_Releases/2011/1/comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share

RIM iPhone Android Windows Palm

Why compare mobile to the PC market?

http://www.flickr.com/photos/mesq/413104380/sizes/o/

Why Do We Assume There Will Be a Winner?http://www.flickr.com/photos/jsymmetry/166749290/

http://www.flickr.com/photos/fxp/2374147405/sizes/l/

Do Apps Create Platform Lock-in?

If you've bought $200 worth of applications for your smartphone, you're much less likely to switch to a different model in the future.

In short, high spending on smartphone apps ensures long-term platform loyalty.

App Cost

Twitter for iPhone Free

Reeder $2.99

Instapaper $4.99

Facebook Free

1Password $9.99

Total $17.97

Do Apps REALLY Create Platform Lock-in?

Switching Costs are Lower

Are App Stores Essential to a Platform’s Success?

http://www.techpaparazzi.com/wp-content/uploads/2010/07/apps.jpg

http://www.flickr.com/photos/wolfgangstaudt/2174481713/sizes/l/

Know Your Demographics

Blackberry has

40%global enterprisemobile market.

Emerging markets

80%of worldwideMMS traffic.

http://www.millennialmedia.com/wp-content/images/mobilemix/MM-MobileMix-Dec2010.pdf

Unlimited Voice, Text and Web for $40/mo.

Source: http://bit.ly/dlpGt8

Know Your Geography

Blackberry has

37%Latin America

smartphone market.

Sharp sells

80%of its phones in

Japan, leads market.

Most popular phone for youth in Brazil is Blackberry.Blackberry Messenger is Addictive. Network Effects.

SMS Dominance

ITU Reports

200ktext messages sent

every second.

Teens send & receive

3339texts a month—more

than 100 per day.

2007 SMS Revenue: 100 billion

•Box Office•DVD Sales & Rentals•Music Industry•Video Games

CombinedFlickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/

BMW Turned $70k MMS into $45M Revenue

Find a single report that doesn’t showexponential growth for mobile web.

CHALLENGE:

SymbianBlackberryiPhoneAndroidWebOSWindows/Others

2009 Smartphone Market Share (Gartner)

Phones currently shipping or projected to ship using WebKit in blue (85%).

WebKit & HTML5: Dominant Mobile Platform

By contrast, 10 smartphone operating systems.

Our iPhone app has been a Top 10 iPhone

reference application for almost two years with

almost six million downloads, and even with

all of the great chart positions and visibility –

just as many iPhone consumers use our

mobile website as the application.—Kevin Nakao, Chief Operating Officer, Whitepages.com

http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/

iPhone App Generated $400M in 2009

Second App for Most Avid Deal Hunters

Flickr photo by MarkKelley: http://www.flickr.com/photos/markkelley/1022720488/

But it’s not just about making money.

20% of the Kenyan GDP transits a mobile

phone today...Meanwhile M-Pesa the biggest

mobile banking service in Kenya has projected

that 25% of the Kenyan GDP will transit a

mobile phone before the end of 2010.

http://communities-dominate.blogs.com/brands/2010/11/lets-do-some-updates-to-our-fave-stories-in-mobile-services-and-apps.html

I believe developing countries have more in

common with the most advanced mobile

markets than the United States does.

Mobile’s Eight Unique Abilities

http://bit.ly/b3oUtH | http://bit.ly/92TYAR

http://www.flickr.com/photos/fchouse/2829381653/

PERSONAL

63% do not share phone

PERMANENTLY CARRIED

~50% of US admit to sleeping with phone

http://www.flickr.com/photos/kk/3615287378/

ALWAYS ON http://www.flickr.com/photos/gilderic/3517477267/

BUILT-IN PAYMENT CHANNEL

CREATIVE IMPULSE

http://www.flickr.com/photos/d_a_v_i_d_m_/246298437/

http://www.flickr.com/photos/memotions/259656126/

ACCURATE MEASUREMENT

http://www.flickr.com/photos/mythoto/1234638761/SOCIAL CONTEXT

100 million people actively using Facebook from their mobile devices

http://blog.facebook.com/blog.php?post=297879717130

AUGMENTED REALITY

http://issuu.com/mkparsley/docs/ikea

Thank You!

Slides: slideshare.net/grigs • @grigs • jason@cloudfour.comcloudfour.com • mobileportand.com

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