TUESDAY, JULY 21, 2015 | 8:00 a.m.200 PEACHTREE SPECIAL EVENTS & CONFERENCE CENTER

BOARD OF DIRECTORS MEETING

CALL TO ORDER

DARYL EVANSCHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE

WELCOME

DREW TULLGENERAL MANAGER, 200 PEACHTREE SPECIAL EVENTS & CONFERENCE CENTER

Soon to be developed-

Terrace Level (50,000 square feet)

FIFTH GROUP RESTAURANTSSouth City Kitchen MidtownSouth City Kitchen ViningsSouth City Kitchen Buckhead (Coming Soon- Spring 2016)

La Tavola TrattoriaEccoThe Original El TacoAlma CocinaLureEcco Airport F ConcourseEl Taco Airport F ConcourseEl Taco Airport C Concourse

Bold American Events- CateringBold American Events- Design

DESTINATION REPORT

MARK VAUGHANEVP & CSO

June 2015 YTD Occupancy

2014 2015

ACVB Tax Revenue District

71.1% 74.4%

Hotels w/500+ rooms

70.2% 75.0%

Hotels within 1-mile radius of GWCC

68.4% 73.8%

Metro Atlanta 68.8% 71.8%

Source: STR

Atlanta Occupancy – June

2015

• Currently through July we are at 108% of our room night goal and 116% of our lead goal

• Demand share growth (May)+.11 (5.88%) in the top 25 markets and +.12 (8.81%) in the top 15

Direct Sales Events• Update Atlanta Chicago• IAEE S.E. Classic Tampa• MPI W.E.C. San Francisco• Student Youth Travel Branson, MO• Trade Show Executive Gold 100 Sana Barbara• ASAE Annual Meeting Detroit• China – U.S. Leadership Conference Los Angeles• UK sales mission UK

Key Sales Activities

Additional Rooms 282

Grand Total 157,512

Note: These numbers differ slightly from the

Productivity Report due changes in room blocks

and distribution of booking credit.

June 2015

BOOKINGS

2015 YTD

Additional Rooms 110,195

Grand Total 853,187

Green Up = 10% above average

Orange Equals = Within 10% +/- of average

Red Down = 10% below average

MAJOR GROUPS FOR FUTURE YEARS

FINANCIAL UPDATE

GREGORY PIERCE EVP/CAO/CFO

ATLANTA CONVENTION & VISITORS BUREAU

FINANCIAL STATEMENT SUMMARY WITH FORECAST

THROUGH MAY 31, 2015

CONSOLIDATED CONSOLIDATED

2015 2015 2014 2015 2015 2015

ACTUAL BUDGET ACTUAL Y T D FULL YR FULL YR

Y T D Y T D Y T D VARIANCE BUDGET FORECAST

SUPPORT & REVENUE

Public Sector 9,143,098 8,639,826 8,952,170 503,272 19,698,365 20,359,863

Private Sector 1,639,188 2,027,279 3,023,056 (388,091) 9,792,603 9,680,000

TOTAL SUPPORT & REVENUE 10,782,286 10,667,105 11,975,226 115,181 29,490,968 30,039,863

EXPENSE

Payroll & Related Expense 3,248,491 3,365,550 3,267,226 117,059 8,742,222 8,740,000

Other Operating Expense 270,794 306,859 297,234 36,065 973,510 910,000

Direct Promotional Expense 5,102,046 5,060,330 6,535,981 (41,716) 17,938,534 18,288,534

Capital Expense 670,739 654,061 654,053 (16,678) 1,575,000 1,575,000

TOTAL EXPENSE 9,292,070 9,386,800 10,754,494 94,730 29,229,266 29,513,534

EXCESS(DEFICIENCY) OF REVENUE

OVER EXPENSE 1,490,216 1,280,305 1,220,732 209,911 261,702 526,329

MARKETING UPDATE

ANDREW WILSON EVP/CMO

Q Goal Actual YTD YTD vs Goal Year Ago Actual YTD YTD vs YA

Atlanta.net Atlanta.net

Traffic (Site Visits) 2,661,025 2,696,389 1.3% Traffic (Site Visits) 2,419,114 2,696,389 11.5%

Page Views 8,556,709 7,497,768 -12.4% Page Views 8,149,247 7,497,768 -8.0%

Social Media Awareness 28,000,000 25,535,381 -8.8% Social Media Awareness 27,078,953 25,535,381 -5.7%

Social Media Affinity 193,000 195,340 1.2% Social Media Affinity 216,864 195,340 -9.9%

MARKETING DASHBOARDMARKETING DASHBOARD

MARKETING UPDATE

ATLANTA.NET

SITE VISITSYTD 2015

as of End of Q2, Jun 30

VISITS BY SOURCE

VISITS BY MONTH

YEAR-OVER-YEAR SENTIMENT

ATLANTA.NET

SEARCH TERMSYTD 2015

as of End of Q2, Jun 30

THINGS TO DO IN ATLANTA

ATLANTA EVENTS

THINGS TO DO IN ATLANTA TODAY

VALENTINE’S DAY ACTIVITIES IN ATLANTA

EVENTS IN ATLANTA

WHAT TO DO IN ATLANTA

ATLANTAATLANTA GEORGIA

//

GOOGLE SEARCH INTEREST

“THINGS TO DO IN ATLANTA”YTD 2015

as of July 2015

ALL SEARCH TERMS

25% 21%8% 22% 60% 29%

IMPRESSIONS CLICKSSEARCH

INTEREST

RAW

SEARCHESCLICKSIMPRESSIONS

“THINGS TO DO IN ATLANTA”

Year-over-Year

Vis

its

Pag

e V

iew

s P

er

Vis

its

SEARCH DETAILS YTD 2015as of May 2015

280,500

“THINGS TO DO IN ATLANTA”

-

20,000

40,000

60,000

80,000

100,000

120,000

140,000

Intl Outside Metro Metro In Atlanta

2014

2015

33,400+22%

-

5,000

10,000

15,000

20,000

Intl Outside Metro Metro In Atlanta

2014

2015

+58%

2015 YTD

27%

TOP LANDING PAGES

CLICK-THRU-RATE

“THINGS TO DO IN ATLANTA TODAY”

TOP LANDING PAGES

CLICK-THRU-RATE

2015/2014

-7%2015/2014

+36%

/things-to-do/

/50fun//Events/

/Events/

/50fun/

2015 YTD

51%

FALCONS UPDATE

RICH McKAYPRESIDENT & CEO

ATLANTA FALCONS

Preparing residents of Atlanta’s Westside neighborhoods for employment opportunities.

PROGRAMS

JOBS

PARTNERS INVESTORS

CONSTRUCTION

94% Placement

105 Living Wage Jobs

CULINARY ARTS

100% Placement

12 Living Wage Jobs

CERTIFIED NURSING ASSISTANT

70% Placement

9 Living Wage Jobs

AUTO TECHNICIAN

First Class in Session

W O R L D C L A S S E V E N T S

Arthur Blank brings deep values and a winning record in sports and business to MLS Atlanta• Commitment to WIN• A passion for soccer• Deep roots to the Atlanta Metro• Entrepreneurial Energy• Connection to the fans

WORLD CLASS TALENT TO LEAD MLS ATLANTA:

Darren Eales – President• Former Ivy League Player of the Year, NSCAA All-America and U.S. professional soccer player• Previously served as executive director at THFC• Earned an MA in Law at Cambridge and is a barrister specializing in sports law

Carlos Bocanegra – Technical Director• Captain of the US Men’s National Team for 6 seasons and 2010 World Cup team captain• Two-time Major League Soccer defender of the year • Will oversee day-to-day non-coaching soccer operations of the first team as well as youth

academy programs and serve as a liaison with MLS league officials on player regulations and league rules 10

N E W S T A D I U M V I D E O

ATLANTA LODGING UPDATE

MARK WOODWORTH SR. MANAGING DIRECTOR

PKF

EPRESIDENT’S REPORT

WILLIAM PATEPRESIDENT & CEO

OLD BUSINESS

NEW BUSINESS

ADJOURN