Board of Directors MeetingAtlanta Convention & Visitors Bureau

8:00 a.m., Wednesday, September 24, 2014College Football Hall of Fame and

Chick-fil-A Fan Experience

Chris Womack

Chairman of the Boardand Executive Committee

Call to Order

John StephensonPresident & CEO

Atlanta Hall ManagementCollege Football Hall of Fame

andChick-fil-A Fan Experience

Welcome

Mark VaughanEVP/CSO

Destination Report

August 2014 YTD Occupancy

2013 2014

ACVB Tax Revenue District

68.2% 72.5%

Hotels w/500+ rooms

66.2% 71.8%

Hotels within 1-mile radius of GWCC

65.9% 70.3%

Metro Atlanta 64.6% 70.1%

Source: STR

Atlanta Occupancy – August

2014

• Currently through August we are at 103% of our room night goal and 105% of our lead goal

• Demand share growth (August)+.18 (5.60%) in the top 25 markets and +.27 (8.69%) in the top 15

Direct Sales Events

• SportsLink Chicago• ASAE Summit Awards Washington • IMEX Las Vegas• Trade Show Gold Dana Point• ASAE Five Star Phoenix• Rejuvenate Atlanta• World Travel Market London

Key Sales Activities

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Current Major Bookings for Future Years

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August 2014 Bookings

2014 YTD Bookings

Additional Rooms 8,885

Grand Total 69,893

Additional Rooms 117,338

Grand Total 1,045,989

Note: These numbers differ slightly from the Productivity Report due changes in room blocks and distribution of booking credit.

Gregory PierceEVP/CAO/CFO

Financial Report

ATLANTA CONVENTION & VISITORS BUREAU

FINANCIAL STATEMENT SUMMARY WITH

FORECAST

THROUGH AUGUST 31, 2014

CONSOLIDATED CONSOLIDATED

2014 2014 2013 2014 2014 2014

ACTUAL BUDGET ACTUAL Y T D FULL YR FULL YR

Y T D Y T D Y T D VARIANCE BUDGET FORECAST

SUPPORT & REVENUE

Public Sector 13,972,699 12,744,201 12,722,914 1,228,498 18,732,000 19,182,000

Private Sector 4,215,547 3,598,126 3,676,654 617,421 9,807,278 9,810,000

TOTAL SUPPORT & REVENUE 18,188,246 16,342,327 16,399,568 1,845,919 28,539,278 28,992,000

EXPENSE

Payroll & Related Expense 5,464,050 5,495,383 5,230,232 31,333 8,333,410 8,331,500

Other Operating Expense 525,424 471,843 480,896 (53,581) 908,510 910,000

Direct Promotional Expense 9,607,337 8,849,110 8,877,005 (758,227) 17,563,169 17,988,169

Capital Expense 1,075,062 1,051,915 1,058,239 (23,147) 1,543,000 1,541,500

TOTAL EXPENSE 16,671,873 15,868,251 15,646,372 (803,622) 28,348,089 28,771,169

EXCESS(DEFICIENCY) OF REVENUE

OVER EXPENSE 1,516,373 474,076 753,196 1,042,297 191,189 220,831

Andrew WilsonEVP/CMO

Marketing Update

Goal Actual YTD YTD vs Goal

Atlanta.net

Traffic (Site Visits) 2,180,689 2,419,114 10.9%

Page Views 8,485,850 8,149,247 -4.0%

Referrals to Member Sites 1,156,227 804,474 -30.4%

Social Media Reach 21,224,399 40,306,926 89.9%

eNewsletter Impressions 660,000 686,795 4.1%

Campaign Impressions

Leisure Campaigns 10,162,179 13,407,815 31.9%

Group Campaigns 5,118,059 10,110,832 97.6%

MARKETING DASHBOARD

Year Ago Actual YTD YTD vs YA

Atlanta.net

Traffic (Site Visits) 2,291,833 2,419,114 5.6%

Page Views 8,355,424 8,149,247 -2.5%

Referrals to Member Sites 1,070,918 804,474 -24.9%

Social Media Reach 13,939,733 40,306,926 189.2%

eNewsletter Impressions 836,565 686,795 -17.9%

Campaign Impressions

Leisure Campaigns 1,020,897 13,407,815 1213.3%

Group Campaigns 734,589 10,110,832 1276.4%

MARKETING DASHBOARD

Rocell ViniardRegional Marketing Director

OliverMcMillan

Mary Kathryn WellsMarketing DirectorBuckhead Atlanta

Buckhead

Atlanta

Sharon PoloniaEVP-Leasing

Simon

Lenox Square/Phipps

Plaza

ATLANTA CONVENTION & VISITORS BUREAU BOARD OF DIRECTORS MEETING

AUGUST 2014

SHARON POLONIA, EXECUTIVE VICE PRESIDENT - LEASING

RENOVATIONPHIPPS PLAZA & LENOX SQUARE

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WHO IS SIMON?

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• Global leader in retail real estate ownership, management and development

• IPO in 1993

• Largest REIT in the world by equity market capitalization

• Generate annual retail sales of approximately $65 billion in our U.S. portfolio alone

• Only retail real estate company in the S&P 100

• One of the most valuable U.S. companies

• Headquartered in Indianapolis with over 1,000 employees in the home office

• Fortune’s Most Admired Real Estate Company 5X in past decade

PORTFOLIO WITH SCALE AND DIVERSITY

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• Unique position as property owner, manager, and developer

• Ownership and interests in 209 U.S. properties with 183 million sf of retail real estate

• Variety of retail formats and consumer price points from value to luxury assets

• Largest owner globally of regional malls and outlet centers

• 20 Premium Outlets in Asia, Europe, Canada and Mexico

• Ownership interests in Europe through investments in Klépierre and McArthurGlen

PREMIUM OUTLETS THE MILLS REGIONAL MALLS LUXURY MALLS

VALUE LUXURY

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HISTORY AT LENOX SQUARE

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1959 – OPEN AIR CENTER

HISTORY AT LENOX SQUARE

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1959 – RIBBON CUTTING 1959 – DAVISON’S DEPARTMENT STORE

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2014 RENOVATIONPROJECT OVERVIEW

• Comprehensive renovation of Peachtree Road entrance, new glass covered

valet and drop-off area, and redesigned two-story façade

• New retail line-up at the main entrance including the addition of Nike and three

new restaurants: True Food Kitchen, Zinburger Wine & Burger Bar and The

Cheesecake Factory

• Comprehensive renovation transformed the food court into the Lenox Square

Fashion Café, a beautiful new dining area with enhanced lighting features and

new tenants

• Added new exterior patio with additional seating as well as furniture, electronic

charging portals and banquet seating throughout the mall

• Atrium enhancements include the addition of a state-of-the-art 13’x18’ rotating

digital media screen

• New small shop retailers include UGG® Australia, Sperry Top-Sider, Karen

Millen and Sprinkles Cupcakes

EXTERIOR

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BEFORE

EXTERIOR

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TRANSFORMED

EXTERIOR

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BEFORE TRANSFORMED

INTERIOR

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BEFORE TRANSFORMED

INTERIOR

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TRANSFORMED

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NEW BRAND CAMPAIGN

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• Modern. Simple. Refined. Flexible. Timeless.

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PROJECT OVERVIEW

Renovation

• New grand chandelier in Court of the South

• All new luxury furniture and holiday décor

• Updated railing system and warm wood accents throughout the interior

• Upgraded and energy-efficient LED lighting

• Upgraded guest services booth

• Improved parking deck vestibules, including flooring, lighting and automatic doors

The Domain at Phipps Plaza

• 319 luxury residential units opening Spring 2016

• Amenities will include yoga courts, a health club, an outdoor pool, dog park / washing stations and more

AC Hotel by Marriott

• 166-room hotel to be located at the corner of Peachtree Road and Wieuca Road opening Winter 2016

• 90 locations in Spain, Portugal, Italy and recently announced North American development plan

• Hotel concept is very contemporary, targeting millennial business travelers. Sleek, sophisticated European-inspired aesthetics in the hotel rooms and lobby area

EXTERIOR – PEACHTREE FAÇADE

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TRANSFORMED

COURT OF THE SOUTH

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BEFORE TRANSFORMED

BEFORE TRANSFORMED

COURT OF THE SOUTH

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MONARCH COURT

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BEFORE TRANSFORMED

BEFORE TRANSFORMED

PARKING DECKINTERIOR VESTIBULES

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DOMAIN AT PHIPPS PLAZA

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LUXURY RESIDENTIAL DEVELOPMENT

OPENING SPRING 2016

AC HOTEL BY MARRIOTT

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AC HOTEL BUCKHEAD

OPENING WINTER 2016

William PatePresident & CEO

President’s Report

Old Business

New Business

Adjourn