@DigitalBlondeKaren Fewell @DigitalBlonde #Hotelympia

Psychology ofSocial Media

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@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlondeKaren Fewell @DigitalBlonde

“Social media is about psychology and sociology more than

technology”Brian Solis

@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlondeKaren Fewell @DigitalBlonde

“95% of decisions are non

conscious”

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An average person makes more than 200 decisions about food every day, many of which are made unconsciously.

Karen Fewell @DigitalBlonde

@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlonde

PrimalEmotionalRational

Decisions

Karen Fewell @DigitalBlonde

@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlondeKaren Fewell @DigitalBlonde

“65% of adult conversations are actually stories”

@DigitalBlondeKaren Fewell @DigitalBlonde#SXSW @DigitalBlonde@pauljzak @uweg #BloodBrandhttp://www.fastcocreate.com/3027563/the-story-button-in-your-brain-neuroscience-study-sheds-light-on-brand-human-love

"There is no 'Buy' button in the brain. There is a 'Story' button."

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@DigitalBlondeKaren Fewell @DigitalBlonde

@DigitalBlondeKaren Fewell @DigitalBlonde

GiveGiveGive

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Digital Blonde’sSecret

Karen Fewell @DigitalBlonde

What makes people share?

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Digital Blonde’sSecret

Karen Fewell @DigitalBlonde

@DigitalBlonde

Digital Blonde’sSecret

Spark, Entertain, Connect, Reward, Educate and Trust

Karen Fewell @DigitalBlonde

@DigitalBlonde