Kathryn Minshew, The Muse, SXSW Lean Startup 2013

transcript

themuse.com Tweet: @kmin / @dailymuse / #leanstartup

Kathryn Minshew Founder & CEO, The Muse

@kmin / @dailymuse

Evolution to Awesome Launch Lean & Track Everything

This Is What I Do

But It Didn’t Always Look Like That

It Was An Evolution to Awesome

A Quick Launch

Launch: September 6, 2011

Testing Appetite for Jobs

Let’s fast forward to January 2012

It was a lot of features to build

February 7, 2012:

the Reality Check

February 7, 2012 + 4 hours:

the All-Nighter

We needed to Simplify

Launch v2: February 22, 2012 (2 weeks later)

Collect Data Like It’s Your Job

(Hint: It Is)

Give users a way to talk back

Watch for Growth

Launch of The Muse

Monthly UVs

200000

400000

600000

800000

And then iterate, iterate, iterate

Your college roommate’s approval does not mean market demand

Tip #1:

Start Somewhere (or: Start-ups Are Like Monopoly, You Can’t Win If You Don’t Pass Go)

Tip #2:

Test Everything (But Know What Your Key Metrics Are)

Tip #3:

Iterate Like Mad

Tip #4:

Create Velocity

Tip #5:

Don’t Believe The Hype (or: TechCrunch does not = success)

1. Start Somewhere

2. Test Everything

3. Iterate Like Mad

4. Create Velocity

5. Don’t Believe The Hype

For More Startup Tips, visit thedailymuse.com

Want to be a Start-‐up Founder? Here’s What to Do Now

Tell Me What You Think! 4 Great Ways to Get User Feedback

5 Steps to Finding Investors for Your Start-‐up

WriKng a Business Plan? 4 Common Mistakes to Avoid

What You Need to Know About Trademarking Your Business

The Control Freak’s Guide to DelegaKng

What Should We Call Me? 6 Steps to Naming Your Company

4 Steps to CreaKng an Amazing Pitch Deck

…and thousands more

Kathryn Minshew, The Muse, SXSW Lean Startup 2013

Technology