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Mobile is Redefining EVERYTHING

Mobile ad spend

tops $100 billion worldwide by 2016 (eMarketer)

Mobile-only Internetusers surpassed desktop-only users for first time ever in 2015 (ComScore)

$500 billion in sales influenced by

mobile content (Deloitte)

$

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Your Customers are Constantly Connected

Average minutes a day people

spend using mobile devices: 177 (Flurry)

84% of people worldwide couldn’t go a single day without their mobile device (TIME)

4 out of 5 smartphone owners use their devices to shop (ComScore)

People check their

phones 150 times a day (KPCB)

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Integrate Mobile Into Your Marketing Mix

Include Mobile Callouts in Traditional Media

Give Your Customers Incentive to Take Action

Text 123-45 and receive a free sample

Download our app to learn

more!

SPRING SPECIAL!Text 123-

45 to receive a

free sample

5

Identify and Personalize Unique Offers

EventOffer

EventPass

Geo-Fenced Offer

TransactionAlert

Post-PurchaseNotification

LoyaltyAccountUpdate

Return Inquiry

SurveyRequest

Post-Purchase

Offer

Mobile is about more than just an app

360 ° CustomerExperience (CRM)

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Build a Transformative Customer Experience

To build a loyal, profitable customer base, you need to enhance perceived value

Transformative

Better

Good

Mobile Rx RefillMobile Ordering

Behavioral Profiling

Electronic Loyalty CardsGamification

Contextual Marketing

Mobile SurveysMulti-Channel Communication

Transactional or Promotional Alerts

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Build a Transformative Customer ExperienceGood Customer Experience

Send special promotions, flash deals, coupons or partner offersto activate the “buy phase” in-store or on customers mobile device

Mobile Offer

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Build a Transformative Customer ExperienceBetter Customer Experience

Utilize location-based technology to send personalizedoffers and notifications in your customers’ moment of need

Contextual Offer

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Build a Transformative Customer ExperienceTransformative Customer Experience

Gamify the customer experience to capture behaviors and interests

Behavioral Profiling

Show us what brands you’re interested in the most to receive offers relevant to you!

Retail Shop

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Execute Mobile Campaigns Tactically

Behavioral Profiling

RetailShop

Campaign Creation Message Delivery

It’s about cross-channel engagement, not just the app

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Track Mobile Campaign Performance

Scratch-card campaign performance

Total Event Count

Heat Map of Campaign Activity

Utilize Track campaign success, evaluate engagement, and measureROI in real-time with integrated analytics tools

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Bottom Line: Mobile is the Bridge That Connects Companies to Their Customers

Embed mobile

into your digital

strategy

Identify and

capitalize on mobile moments

Set measurable

goals to gauge mobile

campaign success

Let the world know

about your mobile

success!

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Thank You!

For more information, visit www.syniverse.com or contact pete.grubb@syniverse.com